Claims:We claim:
1) The system and method for market research in tourism industry by using big data technology is comprising of the contents such as;
a. Any computing device with high definition;
b. Any open-source framework like Hadoop for data analysis which stored data on big data; and
c. The web application for market research in tourism industry
2) The system claimed in claim 1 wherein, big data analytics analyses data coming from social media conversations and online reviews, to check rival companies’ services.
3) The system claimed in claim 1 wherein, with the help of data provided by big data analytics tourism company’s business leaders to spot potential gap in the market or opportunities to deliver in ways that rivals are failing to.
, Description:FIELD OF THE INVENTION
The present invention discloses the system and method for market research in tourism by using big data technology. The invention is related to tourism industry, which are now well developed due to upcoming technologies. Big data is one of the best technologies which can be effectively used for market research in tourism industry.
BACKGROUND OF THE INVENTION
Marketing research aims at collecting important information from the customers. Just like any line of business, the tourism industry needs to strengthen its relationship with its customers by improving the quality of its services. Marketing research can be an important tool in fulfilling such need.
Marketing research allows tourism organizations and businesses to gather and consolidate information reflecting customer satisfaction, wants and needs. In addition, it can also provide statistics on customer’s number of visits, profiles and characteristics. The research can also measure which facilities and activities are very popular among the tourists and which areas of offered services need improvement. Tourism company will also be able to know how effective advertising strategies are in attracting visitors.
In conducting marketing research, the most important element is asking the right questions. The right questions always lead to making accurate conclusions. The research process requires a well-organized survey process that is directed towards getting the needed information and valid results. The survey questionnaire must be clear, direct an easy to answer. Another requirement of marketing research is the sample of respondents. This refers to the customers who will answer the questionnaires. The marketing research must be administered and supervised by a team of individuals who are knowledge and experienced in this field.
The present invention gives the help or method for market research in tourism industry.
The present invention discloses the system and method for market research in tourism industry by using big data technology. Big data analytics analyses data information such as what are the strengths, weaknesses and overall reputation of rival companies from variety of sources. This data is extremely valuable, as it can help business leaders to spot potential gaps in the market, or opportunities to deliver in ways that rivals are failing to. This can be very helpful in market research in tourism.
OBJECT OF THE INVENTION
The main object of the invention is, system and method for market research in tourism industry by using big data technology.
Another object of the invention is, big data analyses the data coming from social media conversations and online reviews, to check rival companies services.
Other object of the invention is, with the help of data provided by big data analytics, tourism company’s business leaders to spot potential gap in the market or opportunities to deliver in ways that rivals are failing to.
SUMMARY OF THE INVENTION
The present invention discloses system and method for market research in tourism industry by using big data technology. Big data analytics analyses data information such as what are the strengths, weaknesses and overall reputation of rival companies from variety of sources. This data is extremely valuable, as it can help business leaders to spot potential gaps in the market, or opportunities to deliver in ways that rivals are failing to. This can be very helpful in market research in tourism.
BRIEF DESCRIPTION OF THE DRAWINGS
Fig 1 shows flowchart of the method and computer program for this invention.
DETAILED DESCRIPTION OF THE INVENTION
The present invention discloses the system and method for market research in tourism industry by using big data technology.
Big data is the vast volume of structured or unstructured data that is readily available at our collective fingertips. These large data sets are analysed to reveal previously unknown patterns and provide insights into businesses, human behaviour, and more. Big data analysis is used for everything from financial services, to gauging someone’s productivity, to even monitoring the weather.
The key feature of big data is to analyse, understand and interpret it in order to give user a full a picture as possible about the market research in tourism industry.
The system and method for market research in tourism industry by using big data technology is comprising of the contents such as;
Any computing device with high definition
The web application of market research in tourism industry
Any open-source framework like Hadoop for data analysis which stored data on big data
Big data consists of five stages such as-
Data sources- web and social media, machines, Sensing, IoT
Content format – structured, semi-structured, unstructured data
Data stores – document oriented, column oriented, graph database, key value
Data Staging – cleaning, transform and normalization
Data processing – Batch and real time
The system and method for market research in tourism industry by using big data technology is comprising of the steps are as;
Step 1) The web application of market research in tourism industry is created
Step 2) Tourism business leader open the invention application
Step 3) Big data analyses the data coming from social media conversations and online reviews, to check rival companies services
Step 4) Tourism company’s business leaders spot potential gap in the market or opportunities to deliver in ways that rivals are failing to by using big data analytics
Role of Big data in invention application is as:
Market research is the main part for travel and tourism industry. Big data is used to compile and analyse the information about their main competitors, in order to gain a clearer understanding of what other hotels or businesses are offering customers. This data can be acquired from a variety of sources, as there is no shortage of places where customers go to share their opinions on hotels and travel companies, especially online.
This data can be used to pinpoint the strengths, weaknesses and overall reputation of rival companies. This can be extremely valuable, as it can help business leaders to spot potential gaps in the market, or opportunities to deliver in ways that rivals are failing to. This can, in turn, lead to greater demand and higher revenue.