Claims:We Claim:
1. A method for assembling feedback of at least one product of at least one client, comprising:
a. aggregating feedback of at least one product from at least one commentary site;
b. categorizing the aggregated feedback into one or more categories;
c. processing the categorized feedback; and
d. storing the processed feedback and at least one commentary site in a headline database.
2. The method of claim 1 wherein said aggregating have at least one of the following:
a. submitting manually
b. web crawling
c. book marketing
d. web bug referring.
3. The method of claim 2 wherein, said submitting manually includes recommending the commentary sites by at least one of a blogger, a client and a staff.
a. The method of claim 3 wherein the said commentary sites are recommended via at least one of a; bookmarklet; a web bug; a form submission; and crawling sites.
4. The method of claim 4 wherein indexing the recommended commentary sites according to an advertising campaign.
5. The method of claim 1 wherein said aggregating comprises tracking via a web bug.
, Description:Technical Field of the Invention
The present invention relates to online promotion of products. More specifically, it relates to assembling and publishing word-of-mouth consumer feedback about a product for use in the promotion of the product.
Background of the Invention
The Internet has made it easier to obtain the latest information and to make better informed decisions when purchasing products and services. The Internet also acts as a powerful tool for advertising and marketing as it hosts websites and other types of interactive systems, for example, weblogs (blogs), personalized weblogs (plogs), community sites, chat services, message services, and Usenet groups. These interactive systems provide a platform on which consumers, advertisers, and other reviewers can post commentary, views, and recommendations related to various types of products. The products may include, for example, physical products, journal articles, movie and music titles, downloadable software, services, financial products, and the like. As is common now, to advertise a product, on-line advertisements (ads) are displayed along with search results on various search engines (for example, as sponsored results on Google or Yahoo or as display ads on web sites). The advertise, which may be a company selling its product or an advertising agency hired by the company to sell its products, pays a web site owner/publisher, or a search engine, to advertise the product as a static or dynamic ad, banner ad, text ads like Google AdSense sponsored links, and the like. Typically, an Internet user performs a search, for example on MP3 players, in a search engine such as Google or Yahoo or visits a web site and sees the ads displayed adjacent to editorial content. Results of the search or display ads include sponsored ads such as an ad for the Apple I pod. The Internet user can then click on the sponsored ad to navigate to the advertiser's website and obtain more information and/or buy the product. Product reviews provided by consumers, such as bloggers, are useful to both the entity whose product is being reviewed, and also for the millions of prospective consumers who may be interested in purchasing the product. Thus, the Internet can serve as a powerful medium for word-of-mouth behavior from a wide variety of consumers. Many techniques well known in the art have attempted to make use of online reviews and commentary. For example, in accordance with one technique known in the art for advertising, a method of assimilating customer feedback is disclosed. In this method, word-of-mouth comments from satisfied customers are determined through a networked community. However, this well-known technique does not disclose how the word-of-mouth comments are used for generating advertisements linking back to product reviews. Also, it does not disclose how word-of-mouth comments can serve as sponsored links, including headlines, highlighting the word-of-mouth comments.
Due to the distributed nature of the Internet, and the lack of availability of collective information, merchants and manufacturers typically, lack enough information about consumer experiences corresponding to items sold by the merchants or made by the manufacturers. Thus, merchants and manufacturers are deprived of information that would allow them to provide better service and/or products. Furthermore, because merchants are deprived of enough consumer opinions and feedback on previously purchased items, they are handicapped in their ability to generate an accurate consumer profile that would allow the merchants to recommend future items for purchase by the consumer.
Object of the Invention
The object of the present invention is by providing a method for assembling feedback of at least one product of at least one client.
Summary of the Invention
The method aggregates feedback of at least one product from at least one commentary site and categorizes the aggregated feedback into one or more categories. Further, the method processes the categorized feedback and stores the processed feedback and at least one commentary site in a headline database.
In accordance with an embodiment, the present invention provides a method for promoting at least one product of at least one client. The method includes aggregating feedback of at least one product from at least one commentary site and marking positive feedback from the aggregated feedback. Further, the positive feedback is processed and stored along with at least one commentary site and a headline in a headline database. Also, the method facilitates publishing the stored positive feedback on at least one online source.
In accordance with another embodiment, the present invention provides a method of collecting feedback for improvement of at least one product of at least one client. The method includes aggregating feedback of at least one product from at least one commentary site and marking negative feedback from the aggregated feedback. Further, the negative feedback is processed and stored along with at least one commentary site in the headline database.
In accordance with yet another embodiment, the present invention provides a method for creating dynamic advertisements for at least one product of at least one client. The method includes aggregating feedback of at least one product from at least one commentary site and categorizing the aggregated feedback into at least a positive feedback category, a negative feedback category, and a neutral feedback category. Further, the present invention sorts the categorized feedback, provides headlines to the sorted feedback, and stores the sorted feedback with the headlines and at least one commentary site in the headline database. Additionally, the present invention provides for publishing the stored feedback on at least one online source, thereby facilitating product promotion, product advertisement and product improvement.
In accordance with yet another embodiment, the present invention provides a method for enabling a blogger to provide feedback to at least one product of at least one client. The method includes writing feedback to at least one product, providing headlines to the feedback and submitting the feedback with the headlines in the headline database.
In accordance with yet another embodiment, the present invention provides a system for collecting feedback of at least one product of at least one client. The system includes an aggregating block for aggregating feedback of at least one product from at least one commentary site, a categorizing block for categorizing the aggregated feedback into one or more categories, a processing block for processing the categorized feedback and a storing block for storing the processed feedback and at least one commentary site in the headline database.
The foregoing paragraphs have been provided by way of general introduction and should not be used to narrow the scope of the following claims. The embodiments will now be described with reference to the attached drawings.
Brief Description of Drawings
FIG. 1 illustrates a flowchart depicting various steps for assembling feedback of at least one product of at least one client from at least one commentary site, in accordance with an embodiment of the present invention.
Detailed Description of Invention
FIG. 1 illustrates a flowchart depicting various steps for assembling feedback of at least one product of at least one client from at least one commentary site, in accordance with an embodiment of the present invention. For each product, the method involves aggregating feedback from at least one commentary site. The feedback comprises word-of-mouth commentary of a blogger about the product. The feedback is aggregated by manual submission, a web crawler, a bookmarklet, and combinations thereof.
A web crawler (also known as a web spider or web robot) is a program which browses the Internet in a methodical, automated manner to gather specific types of information from Web pages. Web crawlers are mainly used to create a copy of visited web pages for later processing by a search engine, which then indexes the visited pages. Web crawlers are well understood in the art. A bookmarklet comprises code such as Java Script code that can be stored as part of the toolbar in most popular web browsers, or within hyperlinks on a web page. In accordance with an embodiment, code for one exemplary bookmarklet. A web bug may also be implemented for aggregating feedback. The web bug is used to discover sources of potential feedback from potential commentary sites. The web bug comprises Java Script that a client adds to its web site for tracking referring links of visiting users, so it is possible to determine how they found the client's web site. Web sites, such as blogs, corresponding to the referring link can then be scanned to determine if they comprise any positive commentary. Furthermore, the blog may be used as a starting point for the crawler to discover other potential commentary sites.
Exemplary web bug code is as follows: