Claims:We claim:
1) The system and method for reputation management in travel industry by using big data technology is comprising of the contents such as;
a. Any computing device with high definition;
b. Any open-source framework like Hadoop for data analysis which stored data on big data; and
c. The web application for reputation management in travel industry
2) The system claimed in claim 1 wherein, big data analytics analyses data related to customers review and feedback acquitted internally.
3) The system claimed in claim 1 wherein, big data analytics helps travel business member to spot the strengths and weaknesses of travel business and also to check where customers are impressed or disappointed.
4) The system claimed in claim 1 wherein, travel business member can manage reputation with the help of this analysis data.
, Description:FIELD OF THE INVENTION
The present invention discloses the system and method for reputation management in travel industry by using big data technology. The invention is related to travel industry, which are now well developed due to upcoming technologies. Big data is one of the best technologies which can be effectively used for reputation management in travel industry.
BACKGROUND OF THE INVENTION
Tourism is a reputation dependent industry. On the demand side, potential travellers without previous experience of a destination face certain risks when determining their travel options. An accurate perception of the destination’s reputation helps minimise risk of unsatisfactory travel experiences.
Online reputation management is absolutely essential for travel and tourism brands. Not only does it serve as a means to advertise and attract new customers, it also measures guest satisfaction and points out any areas of weakness in service.
Reputation management should form an important part of any business. It would allow them to perceive the way clients sees them or thinks about the business. It can be stated that reputation management is important for businesses that obtain and manage their online reviews.
The present invention gives the help or method for reputation management in travel industry.
The present invention discloses the system and method for reputation management in travel industry by using big data technology. Now a day, in the internet age, customers can leave reviews on a wide range of different platforms, including social media sites, search engines and dedicated review websites, sharing their opinions and experiences. Moreover, customers are increasingly checking these reviews and comparing different hotels before they make a booking.
Big data analyses data related to customers review and feedback acquired internally. This data can be used to spot the most significant strengths and weaknesses, and where customers are impressed or disappointed. Once this information has been gathered, travel businesses can use it to inform their training efforts, in order to make improvements and ensure future reviews are positive. As good review would definitely increase reputation of travel businesses.
OBJECT OF THE INVENTION
The main object of the invention is, system and method for reputation management in travel industry by using big data technology.
Another object of the invention is, big data analytics analyses data related to customers review and feedback acquired internally.
Another object of the invention is, big data analytics helps travel business member to spot the strengths and weaknesses of travel business and also to check where customers are impressed or disappointed.
Other object of the invention is, travel business member can manage reputation with the help of this analysis data.
SUMMARY OF THE INVENTION
The present invention discloses system and method for reputation management in travel industry by using big data technology. Big data analyses data related to customers review and feedback acquired internally. This data can be used to spot the most significant strengths and weaknesses of travel business, and where customers are impressed or disappointed. Once this information has been gathered, travel businesses can use it to inform their training efforts, in order to make improvements and ensure future reviews are positive. As good review would definitely increase reputation of travel businesses.
BRIEF DESCRIPTION OF THE INVENTION
Fig 1 shows flowchart of the method and computer program for this invention.
DETAILED DESCRIPTION OF THE INVENTION
The present invention discloses the system and method for reputation management in travel industry by using big data technology.
Big data is the vast volume of structured or unstructured data that is readily available at our collective fingertips. These large data sets are analysed to reveal previously unknown patterns and provide insights into businesses, human behaviour, and more. Big data analysis is used for everything from financial services, to gauging someone’s productivity, to even monitoring the weather.
The key feature of big data is to analyse, understand and interpret it in order to give user a full a picture as possible about the reputation management in travel industry.
The system and method for reputation management in travel industry by using big data technology is comprising of the contents such as;
Any computing device with high definition
The web application of reputation management in travel industry
Any open-source framework like Hadoop for data analysis which stored data on big data
Big data consists of five stages such as-
Data sources- web and social media, machines, Sensing, IoT
Content format – structured, semi-structured, unstructured data
Data stores – document oriented, column oriented, graph database, key value
Data Staging – cleaning, transform and normalization
Data processing – Batch and real time
The system and method for reputation management in travel industry by using big data technology is comprising of the steps are as;
Step 1) The web application of reputation management in travel industry is created
Step 2) Travel business member open the invention application
Step 3) Big data analyses data related to customers review and feedback acquired internally
Step 4) Travel business member with help of this data can spot the most significant strengths and weaknesses of travel business and where customers are impresses or disappointed
Step 5) Travel business member can proceed training to staff to increased good reviews which affect reputation of travel business
Role of Big data in invention application is as:
Reputation management is the one of the important uses of big data technology. In the internet age, customers can leave reviews on a wide range of different platforms, including social media sites, search engines and dedicated review websites, sharing their opinions and experiences. Moreover, customers are increasingly checking these reviews and comparing different hotels before they make a booking.
This data provided by big data is combined with feedback acquired internally, can be used to spot the most significant strengths and weaknesses, and where customers are impressed or disappointed. Once this information has been gathered, hotels can use it to inform their training efforts, in order to make improvements and ensure future reviews are positive.