Claims:We claim:
1) The system and method for strategic marketing in travel industry by using big data technology is comprising of the contents such as;
a. Any computing device with high definition;
b. Any open-source framework like Hadoop for data analysis which stored data on big data; and
c. The web application for strategic marketing in travel industry
2) The system claimed in claim 1 wherein, big data analytics analyses data related to trends that exist among their customers.
3) The system claimed in claim 1 wherein, big data analytics helps travel business member to understand where those people are and when marketing is most relevant to them.
4) The system claimed in claim 1 wherein, invention application enables marketing messages to be sent, based on time, location and other data, allowing more targeted promotional content to be delivered.
, Description:FIELD OF THE INVENTION
The present invention discloses the system and method for strategic marketing in travel industry by using big data technology. The invention is related to travel industry, which are now well developed due to upcoming technologies. Big data is one of the best technologies which can be effectively used for strategic marketing in travel industry.
BACKGROUND OF THE INVENTION
Tourism marketing is basically a segment of online marketing that deals with promoting different tourist attractions, tours and activities, destinations, accommodation etc. In today’s tech-oriented world, using online marketing strategies to promote travel business goes a long way.
Marketing is about anticipating and identifying the wants and needs of a target market of consumers, then satisfying those needs in order to make a profit. Travel and tourism organisations must understand their customer’s demands.
A marketing strategy is all of a company’s marketing goals and objectives combined into a single comprehensive plan. Business executives draw a successful marketing strategy from market research. They also focus on the right product mix so that they can get the most profit.
The present invention gives the help or method for strategic marketing in travel industry.
The present invention discloses the system and method for strategic marketing in travel industry by using big data technology. Big data help businesses to identify the main trends that exist among their customers, where the similarities are, and what the best marketing opportunities are. It helps businesses to understand where those people are and when marketing is most relevant to them. This enable marketing messages to be sent, based on time, location and other data, allowing more targeted promotional content to be delivered.
The role of marketing strategy is to give historical information on how the competition has advertised products in the past, the target market the competition goes after and the product features that the competition offers.
OBJECT OF THE INVENTION
The main object of the invention is, system and method for strategic marketing in travel industry by using big data technology.
Another object of the invention is, big data analytics analyses data related to trends that exist among their customers.
Another object of the invention is, big data analytics helps travel business member to understand where those people are and when marketing is most relevant to them.
Other object of the invention is, invention application enables marketing messages to be sent, based on time, location and other data, allowing more targeted promotional content to be delivered.
SUMMARY OF THE INVENTION
The present invention discloses system and method for strategic marketing in travel industry by using big data technology. Big data help businesses to identify the main trends that exist among their customers, where the similarities are, and what the best marketing opportunities are. It helps businesses to understand where those people are and when marketing is most relevant to them. This enable marketing messages to be sent, based on time, location and other data, allowing more targeted promotional content to be delivered.
BRIEF DESCRIPTION OF THE INVENTION
Fig 1 shows flowchart of the method and computer program for this invention.
DETAILED DESCRIPTION OF THE INVENTION
The present invention discloses the system and method for strategic marketing in travel industry by using big data technology.
Big data is the vast volume of structured or unstructured data that is readily available at our collective fingertips. These large data sets are analysed to reveal previously unknown patterns and provide insights into businesses, human behaviour, and more. Big data analysis is used for everything from financial services, to gauging someone’s productivity, to even monitoring the weather.
The key feature of big data is to analyse, understand and interpret it in order to give user a full a picture as possible about the strategic marketing in travel industry.
The system and method for strategic marketing in travel industry by using big data technology is comprising of the contents such as;
Any computing device with high definition
The web application of strategic marketing in travel industry
Any open-source framework like Hadoop for data analysis which stored data on big data
Big data consists of five stages such as-
Data sources- web and social media, machines, Sensing, IoT
Content format – structured, semi-structured, unstructured data
Data stores – document oriented, column oriented, graph database, key value
Data Staging – cleaning, transform and normalization
Data processing – Batch and real time
The system and method for strategic marketing in travel industry by using big data technology is comprising of the steps are as;
Step 1) The web application of strategic marketing in travel industry is created
Step 2) Travel business member open the invention application
Step 3) Big data analytics analyses data related to trends that exist among their customers
Step 4) Big data analytics helps travel business member to understand where those people are and when marketing is most relevant to them
Step 5) Invention application enables marketing messages to be sent, based on time, location and other data, allowing more targeted promotional content to be delivered
Role of Big data in invention application is as:
Big data help businesses to identify the main trends that exist among their customers, where the similarities are, and what the best marketing opportunities are. It helps businesses to understand where those people are and when marketing is most relevant to them. This enable marketing messages to be sent, based on time, location and other data, allowing more targeted promotional content to be delivered.
Marketing can be difficult to get the right because potential customers are so varied in who they are, where they come from, and what they are looking for. However, big data can help tourism companies to adopt a more strategic approach to their marketing efforts, targeting the right people in the right way.
By combining big data with integrated marketing management strategy, marketing organizations can make a substantial impact on these key areas. Big data helps tourism companies to adopt a more strategic approach in their marketing efforts targeting the right people in the right way.