Claims:We claim:
1) System and method for targeted marketing for hospitality sector by using big data technology is comprising of:
a. Targeted marketing application;
b. Any electronic device which has active internet connection;
c. Backend server – All data related to targeted marketing for hospitality sector is stored on server; and
d. Any open-source framework like Hadoop for data analysis which stored data on big data
2) The system claimed in claim 1, provides classification of customer for staying in hotel.
3) The system claimed in claim 1, provides analysis of past customers and their reason for stay.
, Description:Field of the invention:
The present invention is related generally to the hospitality sector, and more particularly to system and method for targeted marketing by using big data technology.
Background of the invention:
Marketing is an activity which includes set of processes such as creating, communicating, delivering and exchanging offers that have value for customers/clients, partners and society.
Marketing is the process which informs customers about the products or service to the customers. Due to marketing customers can know about the value of the products, their usage and additional information that might be helpful to customers.
In simple words, marketing is the process which provides company’s product or service to the customers. Hospitality marketing includes segments of the hospitality industry such as hotels, restaurants, resorts and amusement parks and marketing techniques to promote their products or services.
Hospitality sector mainly depends on customers, so it focuses on good experiences and relationships with customers. Good marketing inspires customer for loyalty and also increase number of customers.
There are a few systems having marketing features inventions, which are patented, are listed below.
US patent application US6925441B1 by Charles L. Jones, IIIWilliam A. Eginton discloses System and method of targeted marketing. A system and method of targeted marketing to consumers, including businesses and associates, based upon the financial characteristics of the consumer, type offer being made and the channel of communication for delivery of the offer. The consumer is characterized based upon financial, behavioral, and socioeconomic factors. The offer is characterized based upon the consumer and the potential for the consumer accepting the offer. The channel of communication for delivery of the offer is also characterized and combined with the consumer and consumer-offer characteristics to arrive at a net present value of the offer to be made. If the net present value is sufficient the offer is processed and presented to the consumer. If the net present value is not sufficient, the offer is revised to present a better value to the consumer (or discarded if the required offer value cannot be created) thereby enhancing the chances that the consumer will accept the offer in question. In this way the system and method of the target marketing creates value in both releasing, and not releasing, specific offers.
US patent application US5948061A by Dwight Allen Merriman, Kevin Joseph O'Connor discloses Method of delivery, targeting, and measuring advertising over networks. Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisements based upon profiling of users and networks.
Though the prior art patents disclose System and method of targeted marketing and Method of delivery, targeting, and measuring advertising over networks, they do not give any perfect solution for targeting marketing system for hospitality.
Big data is a field that treats ways to analyse, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software.
Object of the invention:
The primary object of the present invention is to provide system and method for targeted marketing for hospitality sector by using big data technology.
Another object of the present invention is to provide system and method for targeted marketing classify the travellers.
Another object of the present invention is to provide system and method for targeted marketing which do location specific marketing.
Another object of the present invention is to provide system and method for targeted marketing which do time specific marketing.
Summary of the invention:
The present invention system and method for targeted marketing for hospitality sector by using big data technology. The targeted marketing system is comprising of;
Targeted marketing Application
Backend Server – All data related to targeted marketing for hospitality sector is stored on server
Any Electronic device which has active internet connection
Any open-source framework like Hadoop for data analysis which stored data on big data
Hotel/restaurant has to installed targeted marketing application on any electronic device which has active internet connection. Hotel marketing team opens the invention application. With the help of big data technology, marketing team get predictive analysis related to marketing and according to this data location specific and time specific marketing will be carried out.
Brief description of the drawings:
Fig. 1 illustrates flowchart of system and method for this invention.
Detailed description of the invention:
The present invention system and method for targeted marketing for hospitality sector by using big data technology.
Big Data Technology can be defined as a Software-Utility that is designed to Analyse, Process and Extract the information from an extremely complex and large data sets which is difficult for the Traditional Data Processing Software.
Big data is the vast volume of structured or unstructured data that is readily available at our collective fingertips. These large data sets are analysed to reveal previously unknown patterns and provide insights into businesses, human behaviour, and more. Big data analysis is used for everything from financial services, to gauging someone’s productivity, to even monitoring the weather and now for hospitality sector also.
The system and method for targeted marketing for hospitality by using big data technology is comprising of contents;
Targeted marketing Application
Backend Server – All data related to targeted marketing for hospitality sector is stored on server
Any Electronic device which has active internet connection
Any open-source framework like Hadoop for data analysis which stored data on big data
Big data consists of five stages such as-
Data sources- web and social media, machines, Sensing, IoT
Content format – structured, semi-structured, unstructured data
Data stores – document oriented, column oriented, graph database, key value
Data Staging – cleaning, transform and normalization
Data processing – Batch and real time
The embodiment of present invention includes backend server which stored data related to targeted marketing for hospitality sector.

Big data describes the large sets of data that come into a business for daily basis. This data is varied and come from a wide range of different sources. For hospitality sector, these data sets are related to customer behaviour and interactions.
Big data analyses the data such as past customer information, their purpose for travelling, school holidays, social holidays, coming local events. Big data predicts the best opportunities for particular business and targeted marketing. This application suggests location and time-specific marketing to customers that give opportunity to the hotels to reach to customers.
Fig. 1 illustrates system and method for targeted marketing for hospitality sector by using big data technology is comprising of the steps are as;
Step 1) Hospitality marketing team install targeted marketing application on any electronic device
Step 2) Marketing team open the application
Step 3) With the help of big data analytics, marketing team get predictive analysis of types of customers, and periods for staying
Step 4) Marketing team plan accordingly to maximize the profit margin
The present invention discloses system and method for targeted marketing for hospitality where Hospitality marketing team with the help of big data process targeted marketing for online and mobile audiences. It uses data from various events, weather trends, potential travel delays in particular areas of the country and to predict future customer demand. Marketing team can do marketing campaigns for customers who uses mobile devices which are away from home or their workstations, so as to be the first in line to meet their need for hotel rooms.
The present invention discloses system and method for targeted marketing for hospitality sector with the help of big data classify the customer such as customer who stay for business, customer who stay for vacation, customer who stay for family vacation, customer who stay for medical reasons. And according to that, hotel management can give various suitable offers to customers to attract them.
The present invention discloses system and method for targeted marketing for hospitality sector with the help of big data checks for previous customer who visited in past. It collects all data related to past customer and analyses these data. This data gives hotel marketing team an overview about which customer likes and dislike. This information helps hotel to improve their quality of service which results in loyalty of customer towards hotels.
There are some advantages of the present invention such as;
It gives clear idea about past customers and their likes, dislikes and their behaviours. This helps hotel marketing team to understand the past customer and plan for new offers to attract them and make a good relationship with them.
It provides the hotel marketing team the classification of customers such business traveller customer, medical traveller customer, solo traveller customer and family vacation customer. With this predictive data, hotel team marketing can plan and offer different attractive offers to the different customers which results in increase in hotel revenue.
It provides the hotel marketing team the analysed data about any extension of business.
It is beneficial to past customer with financial savings and other facilities.
Make customer loyal to the hotel.
It is good option for new customer. They can know what should be available in particular hotel with attractive offers, which reduces the searching good hotel for stay.
The present invention can be better understood with the help of examples.
Example 1:
Hotel S uses targeted marketing application. This application with the help of big data technology, analysis the data related to past customers. It gives all information about past customers such as like, dislike, behaviour, facility, reason for stay. And according to that, it plans for new attractive offers to past customers. Which definitely develop and maintain the relationship between customer and hotel team. It also beneficial to customer with financial savings and other facilities.
Example 2:
Hotel K uses targeted marketing application. This application with the help of big data technology, analysis the data related to future possible customers and their reason for stay in hotel. It provides predictive analysis about future possible customer and plan for giving various attractive offers to them. Which definitely develop and maintain the relationship between customer and hotel team. As a customer point of view, it is more beneficial as financial savings and other facilities are taken into consideration.
It should be kept in mind that the described embodiment(s) is only presented by way of example and should not be construed as limiting the inventive concept to any particular physical configuration.
The present invention is not limited to components, which is mentioned in the description. Based on the same concept, targeted marketing system for hospitality can be built. Those who are familiar in the art will understand that a number of variations may be made in the disclosed embodiments, all without departing from the scope of the invention, which is defined solely by the appended claims.