Claims:We claim:
1) A system for e-commerce marketing activities comprising of:
a. Analysis unit having internal database for analysing customer trends;
b. Network server system connected to the customers through internet;
c. Sales and marketing database for deciding final adjusted price rate to the customers.
2) The system as claimed in claim 1, wherein the Analysis unit analyses the data of the various customers based on their activity on web pages viewed by customers, products browed by customers, and product purchased by customers, consumer visiting to the shops, browsing and purchasing activity.
3)The system as claimed in claim 1, wherein the said sales and marketing database sends instructions to bid on key words, search terms based on real time analytics done by the analysis database for careful analysis of the internet customers.
4) The system as claimed in claim 1, wherein the said analysis unit, network server system and sales and marketing database are interconnected with each other in order to promote business.
5) The system as claimed in claim 1, wherein the said analysis unit use paid strategy by setting up google ads account followed by ad spent group creation and monitoring of the account.
, Description:FIELD OF THE INVENTION:
The present invention relates to e-commerce marketing activities. The present invention more particularly relates to a system for e-commerce marketing activities.
BACKGROUND OF THE INVENTION:
Ecommerce marketing is the method of making sales by creating and increasing awareness about an online store's product offerings and brand. Ecommerce marketing is a big Internet marketing strategy that uses an existing ecommerce market to promote a businesses' brand, products, and services. E- Marketing uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing
E-marketing is rapidly increasing its popularity as it is convenient for the people to purchase consumer items from websites instead of physically visiting the stores. For eg: Flipcart which has a wide range of products which are sold online. All web based store owners have interest in understanding of the customers who regularly visit their website, which products they are preferring, which products they are viewing many times and all the activities of the customers during the daytime. So it is important to understand the website usage of the internet customers and collect it and analyze it in order to promote business.
So there is a need to market products by providing discount on the marketing products or provide bidding on search terms with respect to consumer trends. All the information obtained by such type of analysis is used to prefer their strategies about the product offerings and their prices based on popular products range, their competitor products and their respective pricing.
As it is expensive, time consuming process to collect all the data related to product range which is popular. Traditional e-commerce websites do not provide the ability for merchants to observe trends and behavior of customers and to react to consumer demands and consumer trends by changing their market strategy.
So there is a need for a system for e-commerce marketing activities which is affordable and less time consuming.
OBJECTS OF THE INVENTION:
An object of the present invention is to provide an affordable and less time consuming system for e-commerce marketing activities.
Another object of the present invention is to provide products by providing discount on the marketing products or provide bidding on search terms with respect to consumer trends.
Other objects and benefits of the present invention will be more apparent from the following description, which is not intended to bind the scope of the present invention.
SUMMARY OF THE INVENTION:
Accordingly, a system for e-commerce marketing activities is provided. The system of the present invention is an affordable and less time consuming system for e-commerce marketing activities. A system for e-commerce marketing activities comprising of: Analysis unit having internal database for analysing customer trends; Network server system connected to the customers through internet and Sales and marketing database for deciding final adjusted price rate to the customers.
BRIEF DESCRIPTION OF THE DRAWING:
Fig 1 shows flowchart for a system for e-commerce marketing activities.
DETAILED DESCRIPTION OF THE INVENTION:
The present invention is a system for e-commerce marketing activities which is affordable and less time consuming. The present invention provides products by providing discount on the marketing products or provide bidding on search terms with respect to consumer trends.
In one embodiment, a system for e-commerce marketing activities comprising of
a. Analysis unit having internal database for analysing customer trends;
b. Network server system connected to the customers through internet;
c. Sales and marketing database for deciding final adjusted price rate to the customers;
Wherein the customer trends are decided based on various product offerings and their prices based on popular products range, their competitor products and their respective pricing.
In one embodiment, the system comprising of analysis database for analyzing customer trends and website usage of the internet customers and collect the data for the website usage of the customers and analyze it in order to promote business. All the information obtained by such type of analysis is used to prefer their strategies about the product offerings and their prices based on popular products range, their competitor products and their respective pricing. Customer activity on web pages viewed by customers, products browed by customers, and product purchased by customers, consumer visiting to the shops, browsing and purchasing activity are taken into consideration while analyzing the customer trends.
A LAN or wan network to connect to the customers through internet. Every customer when register the website, he gets a user id and password. After logging in to the website, customer prefers some products and purchases . So based on customer preferences, certain emails are also sent to the customers to inform them about new products. A recommendation unit sends emails to the customers. Based on keywords or their preferences, recommendation unit sends emails of the new products and services to the customers.
In another embodiment, sales and marketing database sends instructions to bid on key words, search terms based on real time analytics done by the analysis database for careful analysis of the internet customers. Some discount are provided to the customers based on the marketing products or provide bidding on search terms with respect to consumer trends. All the information obtained by such type of analysis is used to prefer their strategies about the product offerings and their prices based on popular products range, their competitor products and their respective pricing.
In another embodiment, based on the industry, location, business size, some standards are used for analysis like website visits, click through rates, conversion rates and customer acquisition cost. Paid strategy is used to drive users attention by setting up a google ads account and by determining your ad spend, an ad spend group is created based on target keywords and monitoring of that account daily by the analysis database.
In another embodiment, sales and marketing unit functions as follows in order to increase the customer database. A welcome email is sent as soon as a purchase is made by the customer. Free gift offers are sent to the customer and regular newsletter is also sent to the customer to alert new discount offers, product tips.
In another embodiment, plurality of customers are accessing the website which are registered users of the website. Some boundaries for price are set by the sales and marketing unit so that they can send the adjusted price to the customer. The customer finalizes the product and Pay the cost of the product online through payment unit .