Claims:Claims
We claim,
1. A system facilitating a mass media campaign interaction between a mass media owner, a mass media advertiser for providing a personalized mass media content to a plurality of users on a plurality of user devices wherein said system further comprising:
a predictive data analyser configured for analyzing the effectiveness of mass media content to provide said personalized mass media content to said plurality of users;
a centralized server storing a plurality of databases for storing a plurality of data related to a plurality of user information, a plurality of mass media owner information, a plurality of advertiser information, a plurality of a mass media campaign, a plurality of mass media content and alike;
a memory storing a plurality of modules and said plurality of modules comprises a mass media module, a user module, a media owner module, an media advertiser module, a media promoter module, a media access control and preference module, a communication module, a notification module, a payment module and alike modules;
a communication network configured for communicating between said centralized server, said plurality of user devices, any media device, a plurality of mass media campaign elements, said mass media owner, said mass media advertiser and said plurality of users;
a processor; and one or more computer-readable media having stored thereon instructions that are executable by said one or more processors to configure said system to provide said personalized mass media content to said plurality of users on said plurality of user devices; and
wherein said mass media owner is anyone of a mass media creator, a mass media artist, a broadcast media owner, a print media owner, an online media owner, a digital media owner, an out of house (OOH) media owner, a virtual reality media owner, an augmented reality media owner and said media advertiser is anyone of a mass media sponsor, a mass media promoter, a mass media agency, a creative agency and alike media advertiser.
2. The system as claimed in claim 1, wherein said instructions executable by said processor to configure said system for providing said personalized mass media content to said plurality of users on said plurality of user devices comprising a steps of:
analysing a plurality of user data including the user intent, user behavioural attributes, user characteristics, user activity log, user search query logs;
fetching a plurality of mass media content information selected from mass media owner information, mass media agency information, promoter information, mass media advertizer information, seller information, mass media content information, mass media content schedules, advertisement description information, advertisement schedule, offers information, recommendations information, content provider, promoter information, broadcast scheme and the like;
matching said plurality of user data with said plurality of mass media content information for providing said personalized mass media content;
scheduling said personalized mass media content to be notified to said plurality of the users on said plurality of user devices; and
notifying said at least one actionable link of said personalized mass media content to said plurality of users on said plurality of user devices in a real- time; and
wherein said user characteristics further include a user location, a user preference, a user profile information attached to the user device, a user age, a user gender, a user marital status, a user geographic location, a user recent activity, a user product interests, user’s broadcast scheme and alike.
3. The system as claimed in claim 1, wherein said predictive data analyser measures said effectiveness of said mass media content by:
connecting said mass media content of said mass media campaign to said plurality of users through said plurality of user devices;
tracking the interaction of said plurality of users with said mass media content of said mass media campaign;
analyzing viewership of said mass media content of said mass media campaign;
capturing a number of clicks by said plurality of users on said actionable links of the mass media content;
measuring mass media response of said mass media campaign using anyone measures selected from a face recognition, a gesture recognition, a natural language detection, a voice recognition and alike measures; and
wherein said mass media content is anyone mass media content selected from a broadcast media, a digital media, an outdoor media, a print media, an online media, a streaming media, an out of house (OOH) media, a billboard media, an event organizing media, a virtual reality media, an augmented reality media and a public speaking media and alike media.
4. The system as claimed in claim 1, wherein said user module is configured to perform steps of:
providing a user dashboard with one or more user dashboard items;
registering a request by said plurality of user devices to receive said personalized mass media content;
notifying said at least one actionable link of said personalized mass media content on said plurality of user devices;
initiating a desired action on said at least one actionable link of said relevant mass media content after getting interested in said personalized mass media content;
searching more mass media content from said plurality of mass media campaigns based on a plurality of search parameters;
redeeming additional offers, coupons, rewards, offers, coupons, rewards associated with said mass media content;
wherein said plurality of search parameters includes mass media location, mass media name, type of mass media content and alike parameters.
5. The system as claimed in claim 1, wherein said mass media advertiser module is configured to perform steps of:
providing an advertiser dashboard with one or more dashboard items;
digitalizing a physical mass media campaign to mass media campaign;
publishing the mass media campaign by said at least one mass media advertiser;
retrieving said mass media content of said mass media campaign from said centralized server;
managing notifications for said additional offers, coupons, rewards, offers, coupons, rewards of said seller products during said mass media campaign;
monitoring and analyzing a plurality of mass media campaign parameters for said mass media campaign; and
wherein the mass media campaign analytics parameters a number of likes, number of shares, number of reshares on a plurality of social media platforms, number of user interactions, number of any other mass media campaign interactions by the user, a summary of mass media campaigns, investment on campaigns, ROI on campaign investments and alike parameters.
6. The system as claimed in claim 1, wherein said mass media advertiser module further performs
requesting a plurality of media artists, media owners, media creator to create a mass media asset for said mass media campaign;
communicating the mass media campaign requirements by the mass media advertiser to said plurality of media artists, media owners, media creator to create said mass media asset;
selecting at least one mass media asset for said mass media campaign from a plurality of mass media assets created;
rating the plurality of mass media assets and said plurality of media artists, media owners, media creators by said at least one mass media advertiser; and
paying said plurality of media artists, media owners, media creators for the at least one mass media asset.
7. The system as claimed in claim 1, wherein said at least one mass media owner module is configured to create a plurality of mass media assets and perform steps of:
providing a dashboard with one or more dashboard items;
receiving a mass media asset creation request for at least one mass media campaign from at least one mass media advertising advertiser;
creating said at least one mass media media asset for said at least one mass media campaigns based on a plurality of mass media campaign requirements;
monitoring the plurality of mass media asset information of said at least one mass media media asset;
displaying the plurality of mass media asset information of said at least one mass media media asset; and
wherein the mass media asset information includes a summary of mass media content, a summary of mass media venues, revenue, top mass media content, top mass media content, top mass media agencies, present mass media trends, past mass media trends.
8. The system as claimed in claim 1, wherein said notification is anyone of a push notification, an email notification, mobile notifications, manual notifications, video notifications and alike and wherein said actionable link of the mass media content further comprises any of a mass media content information, a special media content information from the seller, a relay control information from broadcast operators, relevant advertisement information, a product information, a store location information, an additional offers information, a coupon information, a recommendation information and alike.
9. The system as claimed in claim 1, wherein said media access control and preference module is configured to detect and retrieve a plurality of media-related information of said plurality of users and said plurality of media-related information includes user channel information, user broadcast scheme, user broadcast media provider, user geolocation, user preference mass media content, user preference advertisements, and alike.
10. The system as claimed in claim 1, wherein said system is further configured to perform:
receiving an leasing request for leasing a selected at least one mass media asset from a plurality of mass media assets for running said at least one mass media campaign;
receiving from a lessor device a geographical location information of a destination location for said leasing request for said selected at least one mass media asset;
transmitting said leasing request said elected at least one mass media asset;
receiving bids in response to said leasing request for leasing said selected at least mass media asset;
transmitting said bids to a lessor of said selected at least one mass media on a lessor communication device;and
leasing said selected at least one mass media asset to a highest bidder for a specified time by said mass media owner and said mass advertiser.
11. The system as claimed in claim 1, wherein said system is configured to receive a bidding request further includes:
receiving a bidding request for said selected at least one mass media asset from said plurality of mass media assets for running said at least one mass media campaign;
receiving the geographical location information of said bidding request for said selected at least one mass media asset from a bidder device;
computing a plurality of bids for said selected at least one mass media asset placed by a plurality of media agencies;
providing said at least one bid by said plurality of media advertiser and progress bar updated in a real time to the media owner;
executing a valid higher bid for said selected at least one mass media asset;
wherein said media advertiser is able to view a current maximum bid, a highest bid by each media advertiser, previous bidding status and current bidding status.
12. A method for facilitating a mass media campaign interaction between a mass media owner, a mass media advertiser for providing a personalized mass media content to a plurality of users on a plurality of user devices wherein said method further comprising steps of:
analysing a plurality of user data including the user intent, user behavioural attributes, user characteristics, user activity log, user search query logs;
fetching a plurality of mass media content information selected from mass media owner information, mass media agency information, promoter information, mass media advertizer information, seller information, mass media content information, mass media content schedules, advertisement description information, advertisement schedule, offers information, recommendations information, content provider, promoter information, broadcast scheme and the like;
matching said plurality of user data with said plurality of mass media content information for providing said personalized mass media content;
scheduling said personalized mass media content to be notified to said plurality of the users on said plurality of user devices; and
notifying said at least one actionable link of said personalized mass media content to said plurality of users on said plurality of user devices in a real- time; and
wherein said user characteristics further include a user location, a user preference, a user profile information attached to the user device, a user age, a user gender, a user marital status, a user geographic location, a user recent activity, a user product interests, user’s broadcast scheme and alike.
, Description:BRIEF DESCRIPTION OF THE DRAWINGS
[0031] So that the manner in which the above recited features of the present invention is be understood in detail, a more particular description of the invention, briefly summarized above, may be had by reference to embodiments, some of which are illustrated in the appended drawings.It is to be noted, however, that the appended drawings illustrate only typical embodiments of this invention and are therefore not to be considered limiting of its scope, for the invention may admit to other equally effective embodiments.
[0032] Fig 1 is a block diagram illustration of an exemplary system within which various aspects of the present disclosure can be implemented, in accordance with one or more embodiments of the present invention;
[0033] Fig.2 is a block diagram illustrating the schematic configuration of the plurality of modules in accordance with an embodiment of the present invention;
[0034] Fig.3 is a flow chart illustrating a method for facilitating the mass media campaign interaction in accordance with an embodiment of the present invention;
[0035] Fig. 4 is a flow chart illustrating a method for measuring the effectiveness of the mass media content in accordance with an embodiment of the present invention;
[0036] Fig. 5 is a flow chart illustrating a method for receiving the personalized mass media content by the users on the user devices in accordance with one or more embodiments of the present invention;
[0037] Fig. 6 is a flow diagram illustrating a method for facilitating a mass media campaign interaction using the mass media advertiser module in accordance with one embodiment of the present invention;
[0038] Fig. 7 is a flow diagram illustrating a method for facilitating a mass media campaign interaction using the mass media advertiser module 215 in accordance with another embodiment of the present invention;
[0039] Fig. 8 is a flow diagram illustrating a method for facilitating a mass media campaign interaction using the mass media owner module in accordance with an embodiment of the present invention;
[0040] Fig.9 is a flow diagram illustrating a method for receiving a leasing request for the mass media asset in accordance with one or more embodiments of the present invention;
[0041] Fig. 10 is a flow diagram illustrating a method for receiving a bidding request for the mass media asset in accordance with one or more embodiments of the present invention;
[0042] Fig. 11 is a flow diagram illustrating method for performing transactions using the seller module in accordance with one or more embodiments of the present invention;
Operating System 103
Processor 102
System 100
Predictive Data Analyser 105
Centralized Server 110
Database 115
Memory 120
Modules 125
Processor 130
Communication Network 135
User 1401,1402,....140n
User Device 1501 ,1502,....150n, 160, 165
Distributed Client/Server System 170
Mass Media Module Modules 200
User Module 205
Media Owner Module 210
Media Advertiser Module 215
Media Promoter Module 220
Media Access Control And Preference Module 225
Communication Module 230
Notification Module 235,
DETAILED DESCRIPTION
[0043] The present invention relates to a system and method for facilitating a mass media campaign interaction between mass media owner, mass media advertiser for providing personalized mass media content to users on user devices.
[0044] The principles of the present invention and their advantages are best understood by referring to FIGS.1 to FIGS. 11. In the following detailed description of illustrative or exemplary embodiments of the disclosure, specific embodiments in which the disclosure may be practiced are described in sufficient detail to enable those skilled in the art to practice the disclosed embodiments.
[0045] The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present disclosure is defined by the appended claims and equivalents thereof. References within the specification to “one embodiment,” “an embodiment,” “embodiments,” or “one or more embodiments” are intended to indicate that a particular feature, structure, or characteristic described in connection with the embodiment is included in one or more embodiment of the present disclosure.
[0046] Fig 1 is a block diagram illustration of an exemplary computer system within which various aspects of the present disclosure can be implemented, in accordance with one or more embodiments of the present invention.
[0047] With reference now to the figures, particularly like reference numbers denote like parts. FIG.1 illustrates a typical hardware configuration of the present system 1000 which is representative of a hardware environment for practicing the present invention. Referring to FIG. 1, the system 100 for facilitating a mass media campaign interaction between a mass media owner, a mass media advertiser for providing a personalized mass media content to one or more users on user devices.
[0048] The system 100 includes a predictive data analyzer 105 , a centralized server 110 having a database 115, a memory 120 having modules 125, a processor 130 and a communication network 135.
[0049] In accordance with an embodiment of the present invention, the predictive data analyser is configured for analyzing the effectiveness of mass media content to provide the personalized mass media content to the users.
[0050] In accordance with an embodiment of the present invention, the centralized server 110 may be configured to store the database 115 for storing data and the memory 120 for stirring modules 125. The centralized server also facilitates the mass media campaign interaction by communicating with the user user device 1501 ,1502,....150N, 160, 165 and the system 100 via the communication network 135.
[0051] In particular, the centralized server 110 may be, but not limited to a cloud server, a web server, an application server, a proxy server, a network server, communication network server, or a server farm, and so forth. Embodiments of the present invention are intended to include or otherwise cover any type of the cloud server, including known, related art, and/or later developed technologies.
[0052] In some implementations, the centralized server 110 can communicate with the user devices 1501 ,1502,....150N, 160, 165 via a virtual private network (VPN), Secure Shell (SSH) tunnel, or other secure network connection.
[0053] In particular, the centralized server 110 is further configured to store multiple databases 115 (hereinafter referred to as the database 115). In particular, database 115 further stores multiple data related to user information, mass media owner information, advertiser information, mass media campaign, mass media content and the like.
[0054] In accordance with an embodiment of the present invention, the database 115 may include but is not limited to a user database, a mass media owner database, a seller database, a mass media advertiser, a mass media creator database, mass media artist database, mass media content database, mass media assets database, authentication database, a mass media sponsor database, a mass media promoter database, a mass media agency database, a creative agency database and alike.
[0055] In accordance with an embodiment of the present invention, the centralized server further stores the memory 120. In particular, the memory 120 is configured to store modules 125 . And, the modules 125 further includes a mass media module module 205, a user module 210, a media owner module 215, an media advertiser module 220, a media promoter module 225, a media access control and preference module 225, a communication module 230, a notification module 235, and the like modules.
[0056] In one embodiment of the present invention, the database 115 stores multiple advertisement data as disclosed in the present invention.
[0057] In accordance with an embodiment of the present invention, the communication network 135 is configured for communicating between the centralized server 135, the user devices 1501 ,1502,....150N, 160, 165, any media device (not shown) , one or more mass media campaign elements, the mass media owner, the mass media advertiser and one or more users for providing the personalized mass media content to the users 1401,1402,....140N.
[0058] In particular, the communication network 120 may provide a communication interface for providing information such as, but not limited to mass media content, advertisement information, personalized mass media content, seller product information and the like based on a user location of under various modes or protocols, such as, but not limited to, a large computer communication network, Internet, wireless networks, local area communication network (LAN), wide area communication network (WAN), private networks, a cellular communication network, corporate network having one or more wireless access points or a combination thereof connecting any number of mobile clients, fixed clients, and servers and so forth. Examples of communication network 120 may include the Internet, a WIFI connection, a Bluetooth connection, a Zigbee connection, a communication network, a wireless communication network, a 3G communication network, a 4G communication network , a 5G communication network, a USB connection, or any combination thereof any transceiver, or any combination thereof by triangulation, by a local positioning (LPS) device, by a global positioning system (GPS), or by any combination thereof.
[0059] For example, the communication may be based through a radio-frequency transceiver (not shown). In addition, short-range communication may occur, such as using Bluetooth, Wi-Fi, or other such transceivers.
[0060] In accordance with another embodiment, the communication may be based through sound based communication such as but not limited to tonefag. Embodiments of the present invention are intended to include or otherwise cover any type of communication, including known, related art, and/or later developed technologies.
[0061] In accordance with one embodiment of the present invention, the communication network is a decentralized network. In particular, the decentralized network may be a decentralized blockchain network.
[0062] In accordance with another embodiment of the present invention, the communication network is a centralized network. In particular, the centralized network may be a centralized blockchain network.
[0063] In some implementations, the system 100 may be a distributed client/server system 170 that spans one or more communication networks.
[0064] In accordance with an embodiment of the present invention, the processor 130 and one or more computer-readable media (not shown) having stored thereon instructions that are executable by one or more processors 130 to configure the system 100 to provide the personalized mass media content to the users 130 on the user devices 1501 ,1502,....150N, 160, 165. In particular, the processor 130 controls and coordinates the functions of the various components of FIG. 1.
[0065] In accordance with one embodiment of the present invention, the processor 130 is any well-known processor, such as processors from Intel Corporation
[0066] Alternatively in another embodiment , the processor 130 is a dedicated controller such as an ASIC.
[0067] Similarly, in yet another embodiment, the processing unit (120) comprises a collection of processor 130 which may or may not operate in parallel.
[0068] In accordance with one embodiment of the present invention, the memory is any type capable of storing information accessible by the processor, such as a hard-drive, memory card, ROM, RAM, DVD, CD-ROM, USB Flash drive, write-capable, and read-only memories.
[0069] In accordance with an embodiment of the present invention, the instructions may be any set of instructions to be executed directly (such as machine code) or indirectly (such as scripts) by the processor. In that regard, the terms “instructions,” and “steps” may be used interchangeably herein. The instructions may be stored in object code form for direct processing by the processor 130, or in any other computer language including scripts or collections of independent source code modules that are interpreted on demand or compiled in advance.
[0070] In accordance with an embodiment of the present invention, the data may be retrieved, stored or modified by the processor 130 in accordance with the instructions. For instance, the method of diagnosis by the scanner is not limited by any particular data structure, the data may be stored in computer registers, in a relational database as a table having a plurality of different fields and records, XML documents, or flat files. The data may also be formatted in any computer-readable format such as, but not limited to, binary values, ASCII or Unicode. Moreover, the data may comprise any information sufficient to identify the relevant information, such as numbers, descriptive text, proprietary codes, pointers, references to data stored in other memories (including other network locations) or information which is used by a function to calculate the relevant data.
[0071] In certain embodiments, the processor 130 may comprise multiple processing units and multiple storage components that may or may not be stored within the same physical housing. For example, some of the instructions and data may be stored on removable CD-ROM and others within a read-only computer chip. Some or all of the instructions and data may be stored in a location physically remote from, yet still accessible by, the processor 130.
[0072] In accordance with an embodiment of the present invention, the system 100 may also include one or more input/output ("I/O") ports (e.g., serial ports, (e.g., RS233 port, USB, etc.) (not shown) and one or more network interfaces. The I/O port or ports may be operable to communicate with input/output devices, such as an internal and/or external display, keypad, mouse, pointing device, control panel, touch screen display, another computer-based device, printer, remote control, microphone, speaker, etc., which facilitate the mass media campaign interaction.
[0073] In accordance with an embodiment of the present invention, the mass media owner is anyone but not limited to a mass media creator, a mass media artist, a broadcast media owner, a print media owner, an online media owner, a digital media owner, an out of house (OOH) media owner, a virtual reality media owner, an augmented reality media owner and the like media owners.
[0074] In accordance with an embodiment of the present invention, the media advertiser is anyone of a mass media sponsor, a mass media promoter, a mass media agency, a creative agency and alike media advertiser.
[0075] In accordance with an embodiment of the present invention, the mass media content is anyone mass media content is any mass media asset selected from but are not limited to a broadcast media, a digital media, Outdoor media, Print media, online media, streaming media, Event organizing media and public speaking media, a virtual reality media, an augmented reality media and the like.
[0076] In accordance with an embodiment of the present invention, the user device 1501,1502,....150N, 160, 165 is anyone but not limited to a viewing user device, a seller device, a mass media owner device, mass media agent device, a mass media creator device, a mass media artist device, a mass media sponsor device, a mass media promoter device, and the like.
[0077] Example user devices may include but not limited to a desktop computer, a laptop computer, a user computer, a tablet computer, a personal digital assistant (PDA), a cellular telephone, a communication network appliance, a camera, a smartphone, an enhanced general packet radio service (EGPRS) mobile phone, a media player, a navigation device, an email device, a game console, or a combination of any these data processing devices or any other data processing devices. In particular, the user devices 11501 ,1502,....150N, 160, 165 can be provided access to and/or receive instructions executed and/or stored on any of the other centralized server 110.
[0078] In accordance with an embodiment of the present invention, the system 100 is configured to insert advertisements into virtual reality and augmented reality objects and experiences like Games, 3D objects, 2D objects and the like. The user may subscribe to receive notifications of the advertisements from movies, 360 Degree Videos, Augment Reality and Virtual reality.
[0079] In accordance with an embodiment of the present invention, the system 100 is configured to convert the content relayed on mass media devices such as television, OOH boards etc. into actionable notifications so that users may take applicable actions.
[0080] In accordance with an embodiment of the present invention, the system 100 is configured to relay control information from the operators to the subscribers on user devices 1501 ,1502,....150N, 160, 165 with actionable links. For example, an expiring DTH account user gets a recharge notification on the mobile device with appropriate links to help the user recharge the account while he is watching the DTH subscribed media.
[0081] In accordance with an embodiment of the present invention, the system is configured to plug-in various third party content analytics measures to measure the effectiveness of any mass media content such as advertisement relayed on the mass media source like television.
[0082] In accordance with an embodiment, the system further includes an analytical platform. In particular, the analytical platform is configured to extract vendor, seller and some media related information from the notifications and transform them to log it into the database 115 for analysis on mass media contents( like advertisement) or on content effectiveness. Moreover, the analytical platform makes the mass media content like advertisement more meaningful from a user perspective by analyzing the advertisement schedule, content, promoter information, user characteristic data and the data available from the registered sellers.
[0083] Fig.2 is a block diagram 200 illustrating the schematic configuration of the modules 125 facilitating mass media interaction in accordance with one or more embodiments of the present invention. In particular, the multiple modules 125 further includes a mass media module modules 205, a user module 210, a media owner module 215, an media advertiser module 220, a seller module 225, a media access control and preference module 230, a communication module 235, a notification module 240, a payment module 245 and the like modules.
[0084] In accordance with an embodiment of the present invention, the mass media module 205 is operably configured to facilitate said mass media campaign interaction between the user module 210, the media owner module 215, the media advertiser module 220 and the seller module 225. Moreover, the mass media module 205 manages mass media assets and mass media campaigns from the centralized server 110 using blockchain technology or any future technology.
[0085] In accordance with an embodiment of the present invention, the user module 210 is configured to provide a user dashboard with one or more user dashboard items to register a request by the user devices 1501 ,1502,....150N, 160, 165 to receive personalized mass media content, receive at least one actionable link of personalized mass media content on the user devices 1501 ,1502,....150N, 160, 165, initiate a desired action on the at least one actionable link of relevant mass media content after getting interested in the personalized mass media content, search more mass media content from multiple mass media campaigns based on search parameters and redeem any additional offers, coupons, rewards, offers, coupons, rewards associated with said mass media content. In particular, the search parameters include mass media location, mass media name, type of mass media content and alike parameters.
[0086] In accordance with an embodiment of the present invention, the mass media owner module 215 is configured to provide the mass media owner a dashboard with one or more dashboard items to receive mass media asset creation request for one or more mass media campaign from one or more mass media advertisers, create one or more mass media media content for one or more mass media campaigns based on mass media campaign requirements, monitor the mass media content information of the mass media media content and display the mass media content information of the mass media media content. In particular, the mass media content information includes but is not limited to a summary of mass media content, a summary of mass media venues, revenue, top mass media content, top mass media content, top mass media agencies, present mass media trends, past mass media trends. Moreover, the mass media owner module 215 is accessible by anyone the mass media owner such as but not limited to mass media creator, mass media artist, broadcast media owner, a print media owner, online media owner, digital media owner, out of house (OOH) media owner, virtual reality media owner, augmented reality media owner and the like media owners.
[0087] In accordance with an embodiment of the present invention, the media advertiser module 215 is configured to provide an advertiser dashboard with one or more dashboard items to digitize physical mass media campaign to mass media campaign, publish the mass media campaign by the media advertiser, retrieve the mass media content of the mass media campaign from the centralized server 110, manage notifications for additional offers, coupons, rewards, offers, coupons, rewards of the seller products during the mass media campaign and monitor and analyze the media campaign parameters for the mass media campaign. In particular, the mass media campaign analytics parameters include but are not limited to, a number of likes, a number of shares, number of reshares on one or more social media platforms, a number of user interactions, a number of any other mass media campaign interactions by the user, a summary of mass media campaigns, an investment on campaigns, a ROI on campaign investments and alike parameters. Moreover, the mass media advertiser module 220 is accessible by anyone of a mass media sponsor, a mass media promoter, a mass media agency, a creative agency, a Brand advertiser and alike media advertiser.
[0088] In accordance with another embodiment of the present invention, the mass media advertiser module 220 is also configured to request any of the media artists, media creator to create the mass media campaign, communicate the mass media campaign requirements by the mass media advertiser to the media artists, media creator, select one or more mass media campaigns from the created mass media campaigns and rate the mass media content and the mass media artists and the mass media creator.
[0089] In accordance with an embodiment of the present invention, the seller module 225 is configured to display the plurality products for the users . The seller module 225 is configured to perform steps of providing a seller dashboard with one or more dashboard items, registering the seller on the system along with the mass media content, listing the plurality products with additional offers, coupons, rewards. In particular, the seller is anyone but not limited to, an online seller, a brick store seller, mortar store seller, any seller offering products and services.
[0090] In accordance with an embodiment of the present invention, media access control and preference module 230 is configured to detect and retrieve a plurality of media-related information of said plurality of users and said plurality of media-related information includes user channel information, user broadcast scheme, user broadcast media provider, user geolocation, user preference mass media content, user preference advertisements, and alike.
[0091] The media access control and preference module 230 detects the media being watched by the user and registers for notification passing user preference such as location and other user’s characteristic data with the request.
[0092] In accordance with an embodiment of the present invention, the communication module 235 may be configured to communicate between the mass media owner, the mass media advertiser for providing personalized mass media content to the users 1401,1402,....140N on user devices 1501 ,1502,....150N, 160, 165. In particular, the communication may be through any communication networks, such as, but not limited to, the Internet, wireless networks, local area networks, wide area networks, private networks, and the like.
[0093] In accordance with an embodiment of the present invention, the communication module 235 enables the mass media owner, mass media advertiser, mass media artists, mass media agencies, users to securely communicate through any one communication method but not limited to texting, video conference, audio conference and alike.
[0094] In accordance with an embodiment of the present invention, the notification module 240 is further configured to send notification of the personalized mass media content with the actionable link to the users 1401,1402,....140N on the user device 1501 ,1502,....150N, 160, 165. In particular, the notification module 240 sends the notification to the user device 1501 ,1502,....150N, 160, 165 while the user 1401,1402,....140N is watching the mass media content online or when the user device 1501 ,1502,....150N, 160, 165 is located nearby to the relayed content.
[0095] In accordance with an embodiment of the present invention, the notification may be anyone but not limited to, a push notification, an email notification, mobile notifications, manual notifications, video notifications and the like notifications generated by any such system which are capable of generating notifications.
[0096] In accordance with an embodiment of the present invention, the actionable link of the mass media content further may include any content but not limited to, the mass media content information, the special media content information from the seller, relay control information from broadcast operators, relevant advertisement information, product information, store location information, an additional offers information, coupon information, recommendation information and the like.
[0097] In accordance with an embodiment of the present invention, the payment module 245 is configured to display a plurality of payment methods for users 1401,1402,....140N to make payment for the mass media content. The payment may be done through anyone payment methods selected from an internet banking, a debit card payment, a credit card payment, a digital wallet or a unified payment interface (UPI) and alike payment methods.
[0098] In accordance with an embodiment of the present invention, the user may save one or more bank accounts or one or more card details for making payments. In particular, the user may save one or more bank account details including Name of the Account Holder, Bank Name, Sort Code, IFSC Code, Bank address, CIF number, a five-digit branch code, country code, registered mobile number and alike details.
[0099] In accordance with another embodiment of the present invention, the user may save one or more card details for making payments. In particular, the card details include Card Name, Card Number, Expiry Date and CVV and alike details for fast payment. Moreover, the user selects any one of the debit cards and credit cards as a primary card for payments. Subsequently, the user deletes cards details of any one of the saved debit cards and saved credit cards at any time.
[00100] In accordance with an embodiment of the present invention, the payment transaction may be facilitated by scanning the QR code.
[00101] In accordance with an embodiment of the present invention, the payment transaction may be for purchasing tickets and the like.
[00102] Fig.3 is a flow chart illustrating a method for facilitating the mass media campaign interaction in accordance with an embodiment of the present invention. In particular, the mass media campaign interaction is between the mass media owner, the mass media advertiser for providing personalized mass media content to the users 1401,1402,....140N on one or more user devices 1501 ,1502,....150N, 160, 165. In particular, the method is configured for inter communication of media elements of the mass media campaign using user preference and location-based analytics.
[00103] The method 300 starts at step 305. At step 305, the user data is analysed. In particular, the user data is selected from but not limited to, the user intent, the user behavioural attributes, user characteristics, the user activity log, the user search query logs and the like. Moreover, the user characteristics further include a user location, a user preference, a user profile information attached to the user device, a user age, a user gender, a user marital status, a user geographic location, a user recent activity, a user product interests, user’s broadcast scheme and alike.
[00104] Step 305 proceeds to 310. At step 310, one or more mass media content information is fetched. In particular, one or more mass media content information is selected from but not limited to, the mass media owner information, the mass media agency information, promoter information, the advertizer information, the seller information, the mass media content information, the mass media content schedules, the advertisement description information, the advertisement schedule, the offers information, the recommendations information, the content provider, the promoter information, the broadcast scheme and the like.
[00105] Step 310 proceeds to 315. At step 315, the user data is matched with one or more mass media content information for providing the personalized mass media content to the user on the user devices. In particular, more personal content is generated by matching user preferences and user intent for preserving the interest of the user and increasing probability of generating leads for the mass media sponsors.
[00106] In accordance with an embodiment of the present invention, personalizing mass media content from varied mass media sources such as, Television, Billboards etc. increases the probability of generating leads for the mass media sponsors as more users 1401,1402,....140N have personalized and actionable advertisement content and mass media content on user device 1501 ,1502,....150N, 160, 165.
[00107] Step 315 proceeds to 320. At step 320, the personalized mass media content is scheduled to be notified to the users 1401,1402,....140N on the user devices 1501 ,1502,....150N, 160, 165 based on the user interests and user intent preserving the interest of the user in the advertisement.
[00108] Step 320 proceeds to 325. At step 325, at least one actionable link of the personalized mass media content is notified to the users on the user devices 1501 ,1502,....150N, 160, 165 in real- time. Moreover, the notifications can be used by the user to do a variety of actions on it, such as, for example adding the advertised product into a cart in an online marketplace, retrieve more information about the product and recommended offers, locate the store nearby from the user's location and the like.
[00109] In accordance with an embodiment of the present invention, the mass media content delivery may be relayed through a mass media broadcaster to the user device 1501 ,1502,....150N, 160, 165 for an easy and prompt action.
[00110] In accordance with one embodiment of the present invention, the mass media content delivery may be done from one user device 1501 ,1502,....150N, 160, 165 to another user device 1501 ,1502,....150N, 160, 165 within the range of the short communication protocol.
[00111] In accordance with another embodiment of the present invention, the user 1401,1402,....140N may subscribe to receive notifications of mass media content onto the user devices 1501 ,1502,....150N, 160, 165. In particular, when the user 1401,1402,....140N subscribes to a relay channel for a particular region for example but not limited to, stadiums, playgrounds, events, retail shops for receiving mass media content updates. In an exemplary example, if the user subscribes to the stadium channel in Koramangala, of Bangalore City, the system delivers all the promotion offers, other services relevant and currently offered services in Koramangala region of Bangalore City.
[00112] In accordance with yet another embodiment of the present invention, the mass media content delivery may be done using a beacon. In particular, the beacon publishes the mass media content related information on a channel. The user 1401,1402,....140N may subscribe to the channel from the user device 1501 ,1502,....150N, 160, 165 while in the communication range of the transmitting Beacon.
[00113] In accordance with yet another embodiment of the present invention, the mass media content delivery of service catalogue, menu items and the like may be directly delivered to the user device 1501 ,1502,....150N, 160, 165 in an automated way by detecting the user's proximity to the nears-by billing terminal or the service delivery kiosk.
[00114] In accordance with yet another embodiment of the present invention, the mass media content delivery may be on a moving vehicle such as a bus. The mass media content such as offers, notifications and other promotional information from any mass media sources may be delivered to the user device 1501 ,1502,....150N, 160, 165 within the range of the information source.
[00115] In accordance with yet another embodiment of the present invention, the user 1401,1402,....140N may subscribe to an area of interest based on user preference and user present needs which would then get translated into a set of promotional channels. In particular, the set of promotional channels deliver promotions, offers and other services to the user device 1501 ,1502,....150N, 160, 165.
[00116] In accordance with yet another embodiment of the present invention, the mass media contents like advertisements that are notified to users 1401,1402,....140N on the user device 1501 ,1502,....150N, 160, 165 may be shared to another user and/or to a group of users 1401,1402,....140Nor via social media.
[00117] Fig. 4 is a flow chart illustrating a method for measuring the effectiveness of the mass media content in accordance with an embodiment of the present invention. In particular, the predictive data analyser is configured to measure the effectiveness of the mass media content.
[00118] The method starts at step 405 and proceeds to step 410. At step 405, the mass media content of the mass media campaign is connected to users 1401,1402,....140N through the user devices 1501 ,1502,....150N, 160, 165 with which the user 1401,1402,....140N interacts with mass media content. In particular, the mass media content is anyone but not limited to, broadcast media, digital media, outdoor media, print media, online media, streaming media, event organizing media, virtual reality media, augmented reality media and public speaking media and the like media.
[00119] At step 410, the interaction of the users with mass media content of said mass media campaign is tracked.
[00120] Step 410 proceeds to step 415. At step 415, viewership of the mass media content of mass media campaigns is analyzed.
[00121] Step 415 proceeds to step 420. At step 420, a number of clicks by the users on actionable links of the mass media content is captured.
[00122] Step 420 proceeds to step 425. At step 425, the mass media response of the mass media campaign is measured using anyone measures. In particular, the measure selected from but is not limited to, a face recognition, a gesture recognition, a natural language detection, a voice recognition and the like measures.
[00123] Fig. 5 is a flow chart illustrating a method for receiving the personalized mass media content by the users 1401,1402,....140N on the user devices 1501 ,1502,....150N, 160, 165 in accordance with one or more embodiments of the present invention.
[00124] The method starts at step 505. At step 505, the user 1401,1402,....140N is provided with a user dashboard having one or more dashboard items.
[00125] Step 505 proceeds to step 510. At step 510, one or more users 1401,1402,....140N registers a request to receive personalized mass media content by the user devices 1501 ,1502,....150N, 160, 165.
[00126] Step 510 proceeds to step 515. At step 515, at least one actionable link of the personalized mass media content is notified on the user devices 1501 ,1502,....150N, 160, 165. In particular, the mass media content like advertisement content is notified to the user 1401,1402,....140N in real time on the user device. Moreover, while the user 1401,1402,....140N is watching any media like Television or the advertisements displayed on the billboards for the user 1401,1402,....140N to relate.
[00127] Step 515 proceeds to step 520. At step 520, a desired action is initiated by the user 1401,1402,....140N on the actionable link of the relevant mass media content after getting interested in the personalized mass media content.
[00128] Step 520 proceeds to step 525. At step 525, one or more mass media content is searched from the plurality of mass media campaigns based on multiple search parameters. In particular, multiple search parameters include mass media location, mass media name, type of mass media content and alike parameters.
[00129] Step 525 proceeds to step 530. At step 530, additional offers, coupons, rewards, offers, coupons, rewards associated with the selected mass media content is redeemed by the user.
[00130] Fig. 6 is a flow diagram illustrating a method for facilitating a mass media campaign interaction using the mass media advertiser module 215 in accordance with an embodiment of the present invention. In particular, the mass media advertiser module 215 is configured to advertise one or more mass media content. Moreover, the mass media advertiser module 215 is accessible by anyone of a mass media sponsor, a mass media promoter, a mass media agency, a creative agency, a Brand advertiser and alike media advertisers.
[00131] The method starts at step 605. At step 605, the mass media advertiser is provided with an advertiser dashboard with one or more dashboard items.
[00132] Step 605 proceeds to step 610. At step 610, the physical mass media campaign is digitalized to mass media campaign. In particular, the sources of static mass media advertisements like OOH and billboards are transformed to actionable mass media campaigns by using location based preferential analytics.
[00133] Step 610 proceeds to step 615. At step 615, the mass media campaign is published by the mass media advertiser.
[00134] Step 615 proceeds to step 620. At step 620, the mass media content of the mass media campaign is retrieved from the centralized server 110.
[00135] Step 620 proceeds to step 625. At step 625, the notifications for the additional offers, coupons, rewards, offers, coupons, rewards of the seller products are managed during the mass media campaign.
[00136] Step 625 proceeds to step 630. At step 630, mass media campaign parameters for the mass media campaign are monitored and analyzed. In particular, the mass media campaign analytics parameters a number of likes, number of shares, number of reshares on a plurality of social media platforms, number of user interactions, number of any other mass media campaign interactions by the user, a summary of mass media campaigns, investment on campaigns, ROI on campaign investments and alike parameters.
[00137] Fig. 7 is a flow diagram illustrating a method for facilitating a mass media campaign interaction using the mass media advertiser module in accordance with another embodiment of the present invention.
[00138] The method starts at step 705. At step 705, the mass media advertiser request anyone of media artists, media owners, media creators to create and develop mass media assets for the mass media campaign.
[00139] Step 710 proceeds to step 715. At step 715, the mass media campaign requirements are communicated by mass media advertiser to anyone of media artists, media owners, media creators for creating and developing the mass media assets.
[00140] Step 710 proceeds to step 715. At step 715, the mass media asset best suited for their mass media campaign is selected from multiple mass media assets created by multiple media artists, media owners, media creators.
[00141] Step 715 proceeds to step 720. At step 720, the plurality of mass media assets and the mass media artists are rated by the mass media advertising advertiser.
[00142] Step 720 proceeds to step 725. At step 725, the media artists, media owners, media creators are paid through any of the plurality of payment methods as defined in the payment module 245 by the mass media advertiser.
[00143] Fig. 8 is a flow diagram illustrating a method for facilitating a mass media campaign interaction using the mass media owner module 210 in accordance with an embodiment of the present invention. The mass media owner module 210 is configured to create the mass media assets. In particular, the mass media owner module 210 is accessible by anyone the mass media owner such as but not limited to mass media creator, mass media artist, broadcast media owner, a print media owner, online media owner, digital media owner, out of house (OOH) media owner, virtual reality media owner, augmented reality media owner and the like media owners.
[00144] The method starts at step 805. At step 805, the mass media owner is provided with a dashboard with one or more dashboard items. In particular, one or more dashboard items include but are not limited to summary of leased venues, revenue of mass media assets, top revenue generating media assets, mass media venues, top media agencies. Moreover, the dashboard also provides historical data of the mass media assets, mass media revenue and the like in any graphical form.
[00145] Step 810 proceeds to step 815. At step 815, the mass media asset creation request for the mass media campaign from the mass media advertiser is received.
[00146] Step 815 proceeds to step 820. At step 820, the mass media media content for the mass media campaigns is created based on multiple mass media campaign requirements.
[00147] Step 820 proceeds to step 825. At step 825, the mass media content information of the mass media media content is monitored. In particular, the mass media content information includes a summary of mass media content, a summary of mass media venues, revenue, top mass media content, top mass media content, top mass media agencies, present mass media trends, past mass media trends.
[00148] Step 825 proceeds to step 830. At step 830, the mass media content information of the mass media media content is displayed to the mass media owner. The mass media content information is displayed in anyone of a textual form, a graphical form and/or a chart form.
[00149] Fig. 9 is a flow diagram illustrating a method for receiving a leasing request for leasing the mass media asset in accordance with one or more embodiments of the present invention.
[00150] The method 900 starts at step 905. At step 905, the leasing request for the mass media asset is received by the server 212 through the communication network 135. In particular, the mass media asset is selected from the multiple mass media assets for running the mass media campaign. The media assets may include but not limited to broadcast media assets, digital media assets, outdoor media assets, print media assets, online media assets, streaming media assets, out of house (OOH) media assets, billboard media assets, event organizing media assets, virtual reality media assets, augmented reality media assets and public speaking media assets and alike media assets.
[00151] Step 905 proceeds to step 910. At step 910, the geographical location information of a destination location for the leasing request for the selected mass media asset is received on a lessor device is received by the centralized server 110 through the communication network 135.
[00152] Step 910 proceeds to step 915. At step 915, the leasing request for the selected mass media asset is transmitted by the server 212 to the other users 2201-N through the communication network 135. Once the leasing request for the selected mass media asset is viewed by the lessee, in turn provides a bid to the person responsible for selecting the party to whom the lease is finalized for the selected mass media asset.
[00153] Step 915 proceeds to step 920. At step 920, multiple bids are received by the owner or the person responsible in response to the leasing request for leasing the selected mass media asset.
[00154] Step 920 proceeds to step 925. At step 925, the bids are transmitted to the lessor of the selected mass media on a lessor device based on the response of the request.
[00155] Step 925 proceeds to step 930. At step 930, the selected mass media asset is leased to the highest bidder for a specified duration after consensus with mass media owner and mass media advertiser. In particular, the mass media asset is leased to the user only after the user pays the lease amount through any of the payment methods as defined in the payment module 245.
[00156] Fig. 10 is a flow diagram illustrating a method for receiving a bidding request for the mass media asset in accordance with one or more embodiments of the present invention.
[00157] The method 1000 starts at step 1005. At step 1005, the bidding request for the selected mass media asset from the multiple mass media assets for running is received. In particular, the mass media asset is selected from the multiple mass media assets for running the mass media campaign. The media assets may include but not limited to broadcast media assets, digital media assets, outdoor media assets, print media assets, online media assets, streaming media assets, out of house (OOH) media assets, billboard media assets, event organizing media assets, virtual reality media assets, augmented reality media assets and public speaking media assets and alike media assets.
[00158] Step 1005 proceeds to step 1010. At step 1010, the geographical location information of the bidding request for bidding of the selected mass media asset is received by the centralized server 110 through the communication network 135.
[00159] Step 1010 proceeds to step 1015. At step 1015, multiple bids for the mass media asset placed by media agencies are computed.
[00160] Step 1015 proceeds to step 1020. At step 1020, at least one bid is provided by multiple media advertisers and the progress bar is updated in real time to the media owner.
[00161] Step 1020 proceeds to step 1025. At step 1025, a valid higher bid is executed for the selected mass media asset. The selected mass media asset is issued to the user after the user wins the online bidding. In particular, the mass media asset is issued to the user after the user pays the amount through any of the plurality of payment methods as defined in the payment module 245.
[00162] In an embodiment of the present invention, at least one bid includes computing and executing a valid higher bid for the auction. A set of instructions are executed for providing at least one bid by the mass media owner or lessor and progress bar to be updated as time progresses in real time. Also, the mass media owner or lessor is able to view a current max bid, a highest bid by each lessor, and previous bidding status.
[00163] In one embodiment, particularly in instant bid the two participants namely mass media advertiser/mass media owner or lessee/lessor can meet each other via the user device 1501 ,1502,....150N, 160, 165 where they can decide the pricing to come to a conclusion. Particularly, the price may go up or down depending on the scenario, and virtually it can be presumed that the present scenario is like one to one meeting for user clients.
[00164] In an embodiment of the present invention, the mass media owner may reject any bid with reason.
[00165] In an embodiment of the present invention, the mass media owner to make the asset bookings available within a radius from the mass media agency or the mass advertiser.
[00166] In an embodiment of the present invention, the mass media owner may make the mass media asset a public mass media asset or a private mass media asset.
[00167] In an embodiment of the present invention, the mass media owner may make the asset tagged by campaign types and reject campaigns.
[00168] Fig. 11 is a flow diagram illustrating method 1100 for performing transactions using the seller module 240, in accordance with one or more embodiments of the present invention. Particularly, the seller module 240 is configured to display multiple products.
[00169] The method 1100 starts at step 1105. At step 1105, seller module module 240 is provided with the seller dashboard having one or more dashboard items.
[00170] Step 1105 proceeds to step 1110. At step 1110, the seller registers on the system along with the mass media content. In particular, the seller is anyone but not limited to, an online seller, a brick store seller, mortar store seller, any seller offering products and services.
[00171] Step 1110 proceeds to step 1115. At step 1115, the plurality of products are by the sellers.
[00172] Step 1115 proceeds to step 1120. At step 1120,the plurality of products are tagged and listed with additional offers, coupons, rewards.
[00173] In accordance with an embodiment of the present invention, the seller module 240 is further configured to measure the effectiveness of the mass media content by capturing a number of clicks by said plurality of users on said actionable links of relevant mass media content.
[00174] For example, an advertisement related to a motor vehicle on a television media would trigger a notification on the user device 1501 ,1502,....150N, 160, 165 with enriched content containing brand history, manufacturer details, the shops and reseller information nearby to the user’s current location, additional offers and recommendations applicable on the motor vehicle. The notification also contains active content such as driving directions that users can use to further request for more information from the dealer about the product and offer.
[00175] In accordance with an embodiment of the present invention, special media content such as advertisement, messages from nearby brick stores, mortar stores is relayed on the user device.
[00176] In accordance with an embodiment of the present invention, the method is also configured for video based shopping, purchasing and payments.
[00177] In accordance with an embodiment of the present invention, the method is configured to insert advertisements into virtual reality and augmented reality objects and experiences like Games, 3D objects, 2D objects and the like. The user may subscribe to receive notifications of the advertisements from movies, 360 Degree Videos, Augment Reality and Virtual reality.
[00178] In accordance with an embodiment of the present invention, the method is configured to attach streaming content of Billboard, OOH and any mass media content on any public transport such as but not limited to Bus, cars, metro , aviation, flying taxi.
[00179] In accordance with an embodiment of the present invention, the method is further configured to connect physical mass media advertisements or mass media campaigns in mass media like newspapers, OOH, television etc to digital mass media advertisements or mass media campaigns by using technologies such as QR code.
[00180] In accordance with an embodiment of the present invention, the method is further configured to make the mass media content more actionable by enriching and notifying the advertisement content on user device while the user is watching mass media content through any connected media such as but not limited to POTV – Plain Old Television or on IPTV Ads, a billboard displaying Ad, content streaming via internet.
[00181] In accordance with embodiment of the present invention, the mass media contents may be any one of a sponsored mass media content and non-sponsored mass media content.
[00182] In accordance with an embodiment of the present invention, the mass media content like advertisement displayed during a video on demand streaming through the internet may be downloaded to the user device for offline viewing.
[00183] In accordance with an embodiment of the present invention, the OOH media sources may transmit monitoring, informational, and compliance related content to the centralized server for viewing and analytical purposes. Thus, when the user approaches a monitored OOH media source, the content playing on the media source is enriched and relayed to the user device 1501 ,1502,....150N, 160, 165.
[00184] The method is configured to extend the meta information associated with a channel such as program summary, casting etc. to include additional custom actionable information such as voting in a reality show, reservation link of a club resort in a travel show and the like.
[00185] In accordance with one embodiment of the present invention, the user may be notified with personalized mass media content while the user is viewing a mass media broadcast content like POTV (plain old television) or on a mass media content streaming channel such as YouTube.
[00186] In accordance with one embodiment of the present invention, the user 1401,1402,....140N may be notified with personalized mass media content while watching the mass media content on the Television, the connected media device such as Digital Set Top Box (DTH case) has the information on the mass media content being watched by the user.
[00187] In accordance with one embodiment of the present invention, while the user 1401,1402,....140N may be notified with personalized mass media content while watching the mass media content on an IP TV (IP Television).
[00188] In accordance with one embodiment of the present invention, the user 1401,1402,....140N may be notified with personalized mass media content while passing by an advertisement on the smart billboard, the user device connects to a centralized server to extract the advertisement related information and receive the notifications on the user device.
[00189] In accordance with one embodiment of the present invention, the method may be configured for facilitating drone-based mass media campaigns.
[00190] In accordance with one embodiment of the present invention, the method may be configured for onboarding virtual billboards and ad space from Games, and virtual reality space for location-based content.
[00191] In accordance with one embodiment of the present invention, the method may also facilitate virtual reality object detection target groups and users and deliver impressions, coupons, content etc.
[00192] In accordance with one embodiment of the present invention, the method may also facilitate asset tracking capability on a moving bus, taxi, metro train and the like moving vehicles.
[00193] In accordance with one embodiment of the present invention, the method may be configured to insert any mass media content to Movie and live-stream content using location based analytics and artificial intelligence.
[00194] It should be noted that the invention has been described with reference to particular embodiments and that the invention is not limited to the embodiments described herein. The invention also is not limited to the system used, nor is the invention limited to the methods used for facilitating the mass media campaign interaction. Those skilled in the art will understand that other variations and modifications may be made to the embodiments described herein and that all such modifications or variations are within the scope of the invention.