Claims:We claim:
1. A system for rating and validating e-commerce transactions comprising of;
a. Internal server of the website for storage of all the data of the customers, connected to the customers directly for authentication and analysis of the customers associated with the website;
b. A transaction server for rating the transaction trust of the e-commerce transaction carried out by the customer with the website;
c. A database for storage of all transaction data and for validating all the transaction data;
d. Approval server for validating and certifying e-commerce transaction carried out by the customer.
2. The system as claimed in claim 1, wherein the said transaction server trust rating is carried out based on website authenticity; customer’s purchase history and customer’s e-commerce reputation.
3. The system as claimed in claim 1, wherein the said transaction is carried out through a debit card /credit card request for the desired e-commerce transaction associated with the website, followed by validation of debit /credit request followed by billing all the transactions.
4. The system as claimed in claim 1, wherein the said e- commerce transaction is carried out by providing an authentication request based on providing the account number by the customer followed by authentication process based on customer account number, credit/debit card number, identity of credit card, communication with e-commerce transaction.
5. The system as claimed in claim 1, wherein the said Transaction Trust Rating is based on the overall trustworthiness of a potential e-Commerce transaction and consists of any transaction involving the sale or purchase of goods or services over the Internet.
, Description:FIELD OF THE INVENTION:
The present invention generally relate to the field of business transactions conducted over the Internet and, more specifically, methods for rating and validating e-Commerce transactions.
BACKGROUND OF THE INVENTION:
Traditional commerce is a branch of business which focuses on the exchange of products and services, and includes all those activities which encourages exchange, in some way or the other. Manual transactions are carried out over a limited period of time. Goods which are purchased can be inspected physically before purchase. Payment procedures are carried out through Cash, cheque, credit card, etc and it provides the instant delivery of goods.
In traditional commerce, the transactions are processed manually whereas, in the case of e-commerce, there is automatic processing of transactions. In traditional commerce, the exchange of goods and services, for money can take place, only during working hours. On the other hand, in e-commerce, the buying and selling of goods can occur anytime. In e-commerce, customers can not inspect the goods before purchase. If customers do not like the goods, they can return it within the stipulated period. Physical inspection of goods is possible in traditional commerce.
E-commerce is related to online business activities for products and services. It is more particularly related with sale/purchase of goods or services between business eg, individuals, governments, private organizations. The goods and services are ordered over those computer networks and the payment procedure is carried out online and the delivery of the goods or services conducted off-line. Use of electronic communications and digital information processing technology in business transactions is carried out to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals.
Three different entities are involved in any e-Commerce transaction conducted via a website: a Merchant; a Customer; and the Hosting Provider hosting the Merchant's website. During the e- Commerce transaction, each of these entities has access to information about the other entities that may allow for fraud. For example, a fraudulent Merchant and/or Hosting Provider may engage in phishing (i.e., fraudulently acquiring sensitive information, such as usernames, passwords and credit card details, by masquerading as a trustworthy entity in an electronic communication), and a fraudulent Customer may attempt to use an unauthorized credit card. It is therefore important that each entity involved in an e-Commerce transaction be trusted by the other entities.
Prior art methods do not provide adequate means for entities involved in e-Commerce transactions to determine whether sufficient trust levels exists to proceed with a transaction. So there is a need for a system for rating and validating e-Commerce transactions.
OBJECTS OF THE INVENTION:
An object of the present invention is to provide adequate means for entities involved in e-Commerce transactions to determine whether sufficient trust levels exists to proceed with a transaction.
Another object of the present invention is to allow direct interaction with the customer and to provide enhanced privacy of buyer’s identity and enhanced fraud protection.
Yet another object of the present invention is to provide stronger authentication to prevent identity theft.
Other objects and benefits of the present invention will be more apparent from the following description, which is not intended to bind the scope of the present invention.
SUMMARY OF THE INVENTION:
Accordingly, a system for rating and validating e- commerce transactions is provided. The present invention provides adequate means for entities involved in e-Commerce transactions to determine whether sufficient trust levels exists to proceed with a transaction. A system for rating and validating e-commerce transactions comprising of; Internal server of the website for storage of all the data of the customers, connected to the customers directly for authentication and analysis of the customers associated with the website; A transaction server for rating the transaction trust of the e-commerce transaction carried out by the customer with the website; A database for storage of all transaction data and for validating all the transaction data; and Approval server for validating and certifying e-commerce transaction carried out by the customer.
BRIEF DESCRIPTION OF THE DRAWING:
Fig 1 shows flowchart for system for rating and validating e-commerce transactions.

DETAILED DESCRIPTION OF THE INVENTION:
The present invention is a system for rating and validating e-commerce transactions. The present invention provides adequate means for entities involved in e-Commerce transactions to determine whether sufficient trust levels exists to proceed with a transaction. The present invention allows direct interaction with the customer and to provide enhanced privacy of buyer’s identity and enhanced fraud protection and provides stronger authentication to prevent identity theft.
In one embodiment, the e-commerce transaction system allows direct interaction with the final customer and shortens the product distribution chain. The present invention helps to create a direct channel in between the producer or service provider and enables the final user to offer products and services that suit individual preferences of the target market. The present invention helps to increase productivity and competitiveness for companies. The consumers using the system of the present invention are benefitted with an improvement in quality service and efficient pre- and post sales support. It also helps businesses in cost reduction.

In another embodiment, A system for rating and validating e-commerce transactions comprising of;
a. Internal server of the website for storage of all the data of the customers, connected to the customers directly for authentication and analysis of the customers associated with the website;
b. A transaction server for rating the transaction trust of the e-commerce transaction carried out by the customer with the website;
c. A database for storage of all transaction data and for validating all the transaction data;
d. Approval server for validating and certifying e-commerce transaction carried out by the customer.
In another embodiment, the transaction data is validated based on website authenticity; customer’s purchase history and customer’s e-commerce reputation. The Transaction Trust Rating is an indicator of the overall trustworthiness of a potential e-Commerce transaction and consists of any transaction involving the sale or purchase of goods or services over the Internet. The Payment Card Industry Data Security Standard (PCI DSS) are decided by the major credit card companies as a guideline to help organizations that process card payments to prevent credit card fraud, hacking, and/or other security threats.

In another embodiment, transaction is carried out through a debit card /credit card request for the desired e-commerce transaction associated with the website, followed by validation of debit /credit request followed by billing all the transactions. The customer receives a secure link after log in of the customer in the website. The customer when opens that secure link, it is only visible to the customer that much care should be taken in order to provide secured transactions to the customers after purchase of the products /services through the website.
In another embodiment, authentication request is provided based on providing the account number by the customer followed by authentication process based on customer account number, credit/debit card number, identity of credit card, communication with e-commerce transaction. In case of credit card, the customer account number identifies at least one of: a credit card number, name of credit card holder, expiration date, credit status, and available funds.