[Class : 35] Providing Exclusive Membership And Incentive Award Programs For Customers For The Purpose Of Promoting And Rewarding Loyalty; Administration, Organization And Management Of Customer/ Members Loyalty, Rewards, Incentive And Bonus Programs And Schemes; Sales Promotion Through Customer Loyalty Programs; Promoting The Goods And Services Of Others By Means Of A Loyalty Rewards Card Scheme; Administration Of A Discount Program For Enabling Participants To Obtain Discounts On Goods And Services Through Use Of A Discount Membership Card; Advertising; Business Management, Organization And Administration; Office Functions.