[Class : 9] Downloadable Computer Application Software For Mobile Devices Or Phones, Namely, Software For The Issuance And Redemption Of Reward Points That Can Be Earned By Users When Making A Purchase Of Products And Services That Can Be Subsequently Redeemed For Future Purchases Or Other Benefits. [Class : 35] Providing Customer Incentive Award Programs Through Issuance And Processing Of Loyalty Points For Purchase Of A Company's Goods And Services, As Well As Special Offers, Rewards, And Benefits; Administration Of A Customer Loyalty Program Which Provides Special Offers, Rewards, And Benefits; Customer Loyalty Services For Commercial, Promotional And/Or Advertising Purposes.