August 19, 2025 by Amit Kumar
Once a trademark application is filed in India, it does not directly proceed to registration. Instead, the application is subjected to substantive examination by the Trade Marks Registry under the Trade Marks Act, 1999 and Trade Marks Rules, 2017 (as amended up to 2024).
The objective is to ensure that the mark complies with the law, does not mislead the public, and is capable of serving as a valid indicator of commercial origin.
If the Examiner finds issues, an Examination Report is issued citing objections under Sections 9 or 11 or clerical error/other non-compliance. It also contains the date of issue and the name of the examiner. In case of section 11 objection, it cites similar marks too, with their details.
Filing of Application (Form TM-A): Once filed, the application receives an application number and is queued for examination.
Examination by Registry: Applications are usually examined within 8 to 10 months from the date of filing.
Examination Report: If objections are raised under Sections 9 or 11 or clerical error/other non-compliance, the report is uploaded on the IP India portal & mailed to the attorney/applicant.
Reply Deadline: Applicant must reply within 30 days of issuance of the Examination Report (Rule 33).
Failure to reply = application abandoned (Section 132 and Rule 33).
Reply may be followed by a hearing if the Examiner is not satisfied.
The Registrar examines whether the trademark is barred under Section 9 (absolute grounds for refusal). Each clause is important and applied distinctly.
Ground: Marks incapable of distinguishing the goods/services of one person from another (Section 9(1)(a).
Example: “TECH” for IT services, “FOOD” for a restaurant chain,
Trademark Application Shri Ram Mandir-Reply Strategy: Show inherent distinctiveness or prove acquired distinctiveness (secondary meaning) through continuous use, advertising, consumer recognition, sales turnover, affidavits of users, etc.
Ground: Marks consisting exclusively of terms describing the kind, quality, intended purpose, values, geographical origin, or other characteristics (Section 9(1)(b)..
Example: “Fresh & Tasty” for food, “SPEEDY DELIVERY” for courier services.
Trademark Application Fresh & Tasty
Reply Strategy: Argue that the mark is suggestive rather than descriptive, or provide evidence of secondary meaning showing that consumers identify the mark with your business.
Ground: Marks consisting exclusively of terms/indications that have become customary in the current language or in bona fide established trade practices (Section 9(1)(c)..
Example: “ESCALATOR” (generic), “EMAIL” for electronic mail services.
Trademark Application of "18+" trademark
Reply Strategy: Show that the term is not exclusively generic/customary, highlight distinctive stylization (logos, devices, combinations), and rely on consumer perception surveys or market evidence to show distinctiveness.
A mark that is likely to deceive or cause confusion cannot be registered (Section 9(2)(a)).
Example: “SWISS CHOCOLATE” for chocolates made in India. To overcome, one may narrow the specification, disclaim misleading parts, or show that the mark as a whole is not deceptive.
Marks that may hurt the religious susceptibilities of any class or section of Indian citizens are barred (Section 9(2)(b)).
For example, using sacred religious symbols in a commercial trademark. Replies must argue that the mark is used respectfully, in a non-offensive manner, or provide alternate branding elements to distinguish.
Example:
Trademark Application of "Om Durga" Trademark for Tobacco in class 34
Examination Report of "Om Durga" Trademark
Marks containing scandalous or obscene matter cannot be registered (Section 9(2)(c)).
For instance, vulgar words or offensive graphics. Replies generally argue that the mark is not offensive to the average person and may rely on dictionary meanings or prior accepted registrations.
Example:
Trademark Application of "Bastards" Trademark
Examination Report of "Bastards" Trademark
Any trademark containing names or emblems prohibited under the Emblems and Names (Prevention of Improper Use) Act, 1950 cannot be registered (Section 9(2)(d)).
Example: the Indian National Flag, or “Mahatma Gandhi.” No reply can overcome this bar—such marks are absolutely prohibited.
Trademark Application of "Device Ashok Chakra" Trademark
Examination Report of "Device Ashok Chakra" Trademark
Marks consisting exclusively of a shape that results from the nature of the goods themselves cannot be registered.
Example: a simple cylindrical bottle for water. The reply must argue that the shape has a distinct trade dress beyond its natural function.
Examination Report of "Shape Of Goods Of Bottle by Research And Production Company Melt Water Uab"
A mark consisting of a shape that is dictated by a technical function is not registrable.
For example, a specific gear shape essential for mechanical function. Reply requires showing that the shape is non-functional and serves branding purposes.
Shapes that give substantial value to the goods (like ornamental or aesthetic features that themselves add consumer value) are barred.
Example: a unique artistic jewelry shape. To overcome, one must argue that the shape functions as a source identifier rather than merely aesthetic.
Trademark Application of "Shape Of The Goods by New Bharath Enterprises" Trademark
Examination Report of "Shape Of The Goods by New Bharath Enterprises"
| Ground of Objection | Legal Basis | Typical Example | Reply Strategy |
|---|---|---|---|
| Lack of Distinctiveness | Sec. 9(1)(a) | “FOOD” for restaurants | Argue inherent distinctiveness; submit evidence of acquired distinctiveness (ads, invoices, website traffic, consumer recognition, market reports). |
| Descriptive Marks | Sec. 9(1)(b) | “FRESH MILK” for dairy products | Argue mark is suggestive not descriptive; show secondary meaning through long use; rely on foreign registrations; attach user affidavit. |
| Customary in Trade/Language | Sec. 9(1)(c) | “ESCALATOR” or “EMAIL” | Argue mark has stylization/unique logo; provide consumer survey; highlight registrations of similar coined/customary terms. |
| Deceptive or Confusing | Sec. 9(2)(a) | “SWISS CHOCOLATE” made in India | Amend specification; disclaim misleading element; argue overall impression is not deceptive. |
| Hurt Religious Susceptibilities | Sec. 9(2)(b) | Use of deity images for alcohol brand | Argue non-offensive use; submit cultural/market acceptance evidence; if weak, consider brand modification. |
| Scandalous/Obscene Matter | Sec. 9(2)(c) | Vulgar slang words | Argue dictionary meaning/context; rely on existing registrations with similar terms; show that mark is not offensive to an average consumer. |
| Prohibited under Emblems & Names Act | Sec. 9(2)(d) | Indian National Flag, “Mahatma Gandhi” | Absolute bar. Cannot be overcome. Advisable to amend mark. |
| Shape from Nature of Goods | Sec. 9(3)(a) | Cylindrical bottle for water | Argue trade dress is distinctive; file evidence of acquired distinctiveness. |
| Shape Needed for Technical Result | Sec. 9(3)(b) | Gear shape essential for function | Argue shape is non-functional and ornamental; attach expert affidavit. |
| Shape Giving Substantial Value | Sec. 9(3)(c) | Artistic jewelry shape | Argue branding purpose, not mere ornamentation; prove consumers recognize shape as source identifier. |
Beyond Section 9, the Registry also checks similarity with existing marks under Section 11 (relative grounds for refusal).
A trademark shall not be registered if:
It is identical with an earlier trademark and the goods/services are identical or similar, or
It is similar to an earlier trademark and the goods/services are identical or similar, and there exists a likelihood of confusion on the part of the public, including likelihood of association.
Example: “Appele” for mobile cover could be refused for being confusingly similar to Apple. Both in same class
Trademark Application of "Appele"
Visual Similarity
When two marks look alike in spelling, lettering style, color, or overall appearance.
Example: “PEPSI” vs. “Pepsis”.
Phonetic Similarity
When two marks sound similar when spoken, even with different spellings.
Example: “ZARA” vs. “Zaira”.
Conceptual Similarity
When two marks convey the same idea, meaning, or mental association.
Example: “SUN Pharma” vs. “SURYA Pharma” (both mean Sun).
Structural Similarity
When the composition, prefix, suffix, or arrangement of words is alike.
Example: “McBURGER” vs. “McFOOD”.
Schematic Similarity
When the layout, arrangement, or schematic design of elements (logos, packaging, or label designs) is similar, even if words differ.
Example: Two shampoo bottles with identical label placement, fonts, and color bands.
Trade Dress / Get-up Similarity
When packaging, bottle shape, color scheme, or overall presentation is deceptively similar.
Example: Green background and fonts (Bilseri vs Bisleri).
vs
Device/Logo Similarity
When figurative/device marks like symbols, icons, or mascots resemble each other.
Example: Two brands using nearly identical Crocodile logos.
Series / Associated Similarity
When someone copies a “family” of marks belonging to one owner.
Example: McDonald's “Mc Allu Tikki, Mc Maharaja, Mc Chicken v. McPanjabi”.
Similarity in Overall Commercial Impression
Even if marks differ in details, the total impression to consumers may be confusingly similar.
Example: “Fair & Lovely” vs. “Fair & Glow”.
Detailed Rebuttal: Address each objection separately, citing sections, case law, and factual arguments.
Amendments (Form TM-M): Amend description of goods/services, disclaim certain parts, or limit class scope if necessary.
Evidence Submission: Attach user affidavit, invoices, ad campaigns, domain registrations, or market surveys to support distinctiveness or prior use.
Professional Assistance: A trademark attorney can ensure legal and technical precision in reply drafting.
Reply Drafting by Attorney: ₹2,000 – ₹25,000 depending on complexity.
Official Fee: Nil for reply submission, but Form TM-M amendment attracts ₹900 (for individual/startup/MSME online) or ₹1,800 (for others online).
Further Hearing Representation: Professional fee ₹7,500 – ₹50,000 depending on case.
Always conduct a thorough prior search before filing to reduce Section 11 objections.
Draft descriptions carefully; avoid vague/broad terms that trigger Section 9 objections.
Maintain evidence of use (ads, invoices, packaging samples).
Never miss the 30-day reply deadline—once abandoned, the application cannot be revived.
The Examination & Reply process in trademark registration is not merely a procedural step but a substantive test of the mark’s validity and distinctiveness.
Most applications in India face objections under Section 9 or 11, and only a well-drafted, evidence-backed reply can move the application toward registration.
Q1. What if I miss the 30-day reply deadline?
The application is deemed abandoned, and you must file a fresh application. No restoration is possible.
Q2. Can I amend the goods/services in my reply?
Yes, through Form TM-M. But amendments cannot broaden the scope—only narrow or clarify.
Q3. Are legal arguments alone sufficient to overcome objections?
Not always. Evidence of use, sales, and advertising is often decisive in showing distinctiveness.
Q4. How much does a reply cost?
Filing the reply has no government fee, but attorney drafting fees vary. Amendments (TM-M) carry official charges.
Q5. Do all applications receive objections?
No, but a majority face at least one objection. Proactive drafting, searches, and clear specifications minimize risk.
Q6. What happens if the Registrar is still not satisfied after my reply?
A show-cause hearing is scheduled. The applicant or attorney must argue the case live before the Registrar.