For every tech business startup, the foremost thing is the acquisition of a strong trademark. A trademark can be defined as the identity of any e-commerce company, which tells it apart from the rest and keeps it protected.
As India renovates into Digital India, the stakes for protecting one’s business are higher than ever. A trademark helps you to not only create a distinctive identity for your business but also to avoid incurring any damages.
This article talks about the basic principles and some must-know things about trademark.
Being the first company in the line to sell a particular set of goods or services can be highly beneficial.
Once the trademark is acquired, all other parties can be halted from creating a trademark akin to yours. The focal reason for obtaining a trademark is to prevent confusion in the market.
The point to be noted here is that the trademark validates only those goods and services which are sold by the company.
Therefore, it is possible for two or more companies to have the same name with a different range of products and services.
The name Dove is associated with a company selling toiletries and cosmetics. However, the same name belongs to a chocolate company. Therefore, a business gets a trademark for its identity, name or logo only in the field of goods and services offered.
There are various categories to divide the trademarks and determine their strength.
A few points to note down are:
Since the trademark applies only to the group of products sold by the company, it is very important to choose the right class for the registration of marks. In India, there is a total of 34 classes for goods and 11 classes for services (You can also explore the complete list trademark classes here). All the classes belong to different categories of product.
A trademark should be simple enough to pronounce and spell. Moreover, it should be distinctive enough to remain in the customers’ mind. A short-yet-descriptive trademark is all that is wanted. As the world demands out of the ordinary, a trademark should be exclusive in itself and an advertiser of the business.
A trademark often performs as the sole identity of the business. You can consider it to be a two-edged sword; if it can protect a company, it can also shut-down one. Therefore, it can be concluded that a trademark is the custodian of a trader