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Ai Based Innovative Method To Showcase The Use Of Products.

Abstract: Abstract Early applications have functioned extremely well for data-driven retail industry for decades. However, an entirely new level of data analysis has been implemented by Artificial Intelligence (AI) and Machine Learning (ML), leading to deeper market experiences. During shopping there is still much to be learnt about the product in detail and also a great amount of information has to provide about the material being purchased on the online platform. During COVID pandemic shopping malls were not able to give its customers the experience to touch the products and could not give the experience to feel of the products. In order to mitigate these issues, we are providing an AI based algorithm to show case the product information in the retail stores. This will give an advanced experience to the users and will be highly beneficial.

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Notices, Deadlines & Correspondence

Patent Information

Application #
Filing Date
12 January 2021
Publication Number
05/2021
Publication Type
INA
Invention Field
COMPUTER SCIENCE
Status
Email
Parent Application

Applicants

SRV MEDIA PRIVATE LIMITED
OFFICE NO.302, SURVEY NO.166/8, ECHOING GREENS, 3RD FLOOR, SHANKAR KALAT NAGAR, PUNE-411 057, MAHARASHTRA, INDIA.

Inventors

1. VIKRAM KUMAR
OFFICE NO.302, SURVEY NO.166/8, ECHOING GREENS, 3RD FLOOR, SHANKAR KALAT NAGAR, PUNE-411 057, MAHARASHTRA, INDIA.

Specification

FORM 2
THE PATENT ACT 1970
(39 of 1970)
&
The Patents Rules, 2003
PROVISIONAL/COMPLETE SPECIFICATION
(See Section 10 and Rule 13)
COMPLETE
AI BASED INNOVATIVE METHOD TO SHOWCASE THE USE OF
PRODUCTS

Field of Invention
The word "artificial intelligence" is a term that includes a variety of computers that learn, either with the aid of humans or solely on their own. In this way, AI technologies handle such cognitive functions better or better than humans. Al-powered robots can read and understand text, see and recognise images, physically manoeuvre through barriers, hear and understand sounds, and feel their external world. Any of the AI innovations that you may hear about are: machine intelligence, computer vision, natural language generation, natural language processing, deep learning, and neural networks. There are still hundreds of others. AI technology is changing sectors from banking to healthcare to retail. In these sectors, AI tools are radically changing the way work is performed, creating unparalleled sales opportunities and drastically reducing costs. Modern tech definitely has access to a huge volume of data (think: all the contacts in your CRM system). The app gives the marketer insight, so you can now display all the data in one place and execute tasks more quickly. But it doesn't provide any data background. Traditional tech isn't going to tell you what you want to do with the data or what it represents. It's, uh, "dumb."

Background of Invention
Certain Artificial Intelligence-powered devices have the potential to learn to do more, either with human support or on their own. Traditional tech does just what it's designed to do. The valuable results you get from the software are possible because the designers have designed the framework to deliver those results. If you want the system to be better at what it does, you'll need to focus on app upgrades, where engineers manually render the system better. However, certain Al-powered systems may boost their efficiency over time in response to the data they evaluate. Often this occurs because humans manually train AI systems on more and more details, so the machine has better knowledge to make predictions. In all times, the machine will potentially learn on its own. A typical CRM framework may be designed to flag any leads who take high-priority actions on the web, such as purchasing an ebook or asking for a consultation. The device will then allocate a lead score to a contact based on those acts. It's possible that their score will go up because they've taken any eligible acts on your platform, based on the rules you've manually made.

Object of Invention
1) Battery
2) QR Scanner
3) Camera
4) Tinker Board Processor
5) Display
6) Speaker

Summary of Invention
Artificial intelligence (AI) is likely to affect marketing tactics in the future, including business models, sales procedures and customer service choices, as well as customer actions. Next, in the transport market, driverless, Al-enabled vehicles could be right around the corner, threatening to transform both business models and consumer behaviour. Taxi and ride-sharing firms need to change in order to prevent being marginalised by Al-enabled transport models; demand for car insurance (from individual customers) and breathalysers (lower people drive, particularly after drinking) is likely to decrease, whereas demand. Driverless vehicles may also have an effect on the attractiveness of real estate, since (1) driverless cars can travel quicker, minimising journey times and (2) more efficient journey times for travellers who can function comfortably while travelling to their destination. As such, it was far flung the suburbs can become more appealing in today's situation. Second, AI would have an effect on distribution processes in different industries.
Many salespeople also rely on a phone call (or equivalent) as a vital part of the sales process. In the future, sales people will be helped by an AI representative who tracks tele conversations in real timed for safety systems is likely to decrease. Protect cars from being hacked will increase. For example, using advanced voice recognition capabilities, an AI agent may be able to conclude from the customer's tone that the unmentioned issue remains a concern and offer guidance in real time to direct the (human) salesperson's next approach. In this way, AI could improve the skills of salespeople, but it could also cause unexpected negative effects, particularly if consumers felt dissatisfied with AI monitoring conversations. In the future, companies can also mainly use AI bots, which, in certain situations, work as well as human salesmen, to allow initial contact with sales prospects. But the risk remains that, once consumers learn that they are engaging with the bot, they will feel uncomfortable and have negative repercussions.
The impact of AI varies depending on the industry; the effect of AI on marketing is greatest. In sectors such as household products packaged, retail, banking and tourism. Inherently, these sectors require regular communication with huge numbers of consumers and create massive volumes of consumer purchase data and customer attribute data. In addition, information from external sources, such as social media or data broker studies, can increase these data. Artificial Intelligence will then be used to evaluate those data and make customised suggestions. However, Al-related marketing literature is surprisingly scarce,

leading this attempt to propose a paradigm that explains both where AI stands now and how it is likely to grow.
Marketers are aiming to use AI in fields such as segmentation and analytics (marketing strategy) and messaging, customization and predictive behaviour (linked to customer behaviours). As these definitions indicate, AI has the ability to boost sales and decrease costs. Revenues may rise by increased marketing choices (e.g. sales, incentives, product reviews, enhanced customer engagement); costs may decrease due to the outsourcing of simple marketing tasks, customer support, and (structured) business purchases. Moreover, the above discussions suggest that, rather than eliminating humans, companies typically use AI to improve the capacities of their human workers, such as when Stitch Fix uses AI to increase the efforts of its stylists to make acceptable choices for customers.
It is important to emphasise that while two levels of intelligence (task automation vs. context awareness) are recognised in this invention, preferably levels of intelligence are better conceptualised as a continuum. Some AI apps have gone beyond job automation, but are still well short of context awareness, such as Google's DeepMind AlphaGo

Detailed Description of Invention
In this invention the power supply unit (or PSU) converts mains AC to low-voltage regulated DC power for the internal components. The Tinker Board is a Single Board Computer (SBC) in an ultra-small form factor that offers class-leading performance while leveraging outstanding mechanical compatibility. The Tinker Board offers makers, IoT enthusiasts, hobbyists, PC DIY enthusiasts and others a reliable and extremely capable platform for building and tinkering their ideas into reality. Featuring a powerful but energy-efficient design, Tinker Board supports next-generation graphics and GPU computing API's. Powered by an ARM-based Mali™-T764 GPU, Tinker Board's GPU and fixed-function processors allow for a wide range of uses, including high-quality media playback, gaming, computer vision, gesture recognition, image stabilization and processing, as well as computational photography and more. Multimedia enthusiasts will appreciate the fixed-function H.264 and H.265 playback support, including playback of HD and UHD video. The Power Supply is connected to the Tinker Board.
The Tinker Board is connected to other hardware like a QR code (short for "quick response" code) is a type of barcode that contains a matrix of dots. It can be scanned using a QR scanner or a smartphone with built-in camera. Once scanned, software on the device converts the dots within the code into numbers or a string of characters. For example, scanning a QR code with your phone might open a URL in your phone's web browser.
All QR codes have a square shape and include three square outlines in the bottom-left, top-left, and top-right corners. These square outlines define the orientation of the code. The dots within the QR code contain format and version information as well as the content itself. QR codes also include a certain level of error correction, defined as L, M, Q, or H. A low amount of error correction (L) allows the QR code to contain more content, while higher error correction (H) makes the code easier to scan. QR codes have two significant benefits over traditional UPCs - the barcodes commonly used in retail packaging. First, since QR codes are two-dimensional, they can contain significantly more data than a one-dimensional UPC. While a UPC may include up to 25 different characters, a 33x33 (version 4) QR code, can contain 640 bits or 114 alphanumeric characters.
The camera module which is connected to this hardware has the following specification. The Pi camera module is a portable light weight camera that supports Raspberry Pi. It communicates with Pi using the MIPI camera serial interface protocol. It is normally used in

image processing, machine learning or in surveillance projects. It is commonly used in surveillance drones since the payload of camera is very less. Apart from these modules Pi can also use normal USB webcams that are used along with computer.
The Display GUI which has connected to this Tinker Board with the specification a GUI (graphical user interface) is a system of interactive visual components for computer software. A GUI displays objects that convey information, and represent actions that can be taken by the user. The objects change color, size, or visibility when the user interacts with them. GUI objects include icons, cursors, and buttons. These graphical elements are sometimes enhanced with sounds, or visual effects like transparency and drop shadows. A GUI is considered to be more user-friendly than a text-based command-line interface, such as MS-DOS, or the shell of Unix-like operating systems.
The speaker is connected to this prototype and Speakers are one of the most common output devices used with computer systems. Some speakers are designed to work specifically with computers, while others can be hooked up to any type of sound system. Regardless of their design, the purpose of speakers is to produce audio output that can be heard by the listener. Speakers are transducers that convert electromagnetic waves into sound waves. The speakers receive audio input from a device such as a computer or an audio receiver. This input may be either in analog or digital form. Analog speakers simply amplify the analog electromagnetic waves into sound waves. Since sound waves are produced in analog form, digital speakers must first convert the digital input to an analog signal, then generate the sound waves. The sound produced by speakers is defined by frequency and amplitude. The frequency determines how high or low the pitch of the sound is. For example, a soprano singer's voice produces high frequency sound waves, while a bass guitar or kick drum generates sounds in the low frequency range. A speaker system's ability to accurately reproduce sound frequencies is a good indicator of how clear the audio will be. Many speakers include multiple speaker cones for different frequency ranges, which helps produce more accurate sounds for each range. Two-way speakers typically have a tweeter and a mid-range speaker, while three-way speakers have a tweeter, mid-range speaker, and sub woofer.

Detailed Description of Drawings
(1) Figure (i) shows the Block Diagram
A power supply unit (or PSU) converts mains AC to low-voltage regulated DC power for the internal components.
(2) Figure (ii) shows the Tinker Board
Tinker Board is a Single Board Computer (SBC) in an ultra-small form factor that offers class-leading performance while leveraging outstanding mechanical compatibility. The Tinker Board offers makers, IoT enthusiasts, hobbyists, PC DIY enthusiasts and others a reliable and extremely capable platform for building and tinkering their ideas into reality. Featuring a powerful but energy-efficient design, Tinker Board supports next-generation graphics and GPU computing API's. Powered by an ARM-based Mali™-T764 GPU, Tinker Board's GPU and fixed-function processors allow for a wide range of uses, including high-quality media playback, gaming, computer vision, gesture recognition, image stabilization and processing, as well as computational photography and more. Multimedia enthusiasts will appreciate the fixed-function H.264 and H.265 playback support, including playback of HD and UHD video.
(3) Figure (iii) shows the QR Code Scanner
A QR code (short for "quick response" code) is a type of barcode that contains a matrix of dots. It can be scanned using a QR scanner or a smartphone with built-in camera. Once scanned, software on the device converts the dots within the code into numbers or a string of characters. For example, scanning a QR code with your phone might open a URL in your phone's web browser.
All QR codes have a square shape and include three square outlines in the bottom-left, top-left, and top-right corners. These square outlines define the orientation of the code. The dots within the QR code contain format and version information as well as the content itself. QR codes also include a certain level of error correction, defined as L, M, Q, or H. A low amount of error correction (L) allows the QR code to contain more content, while higher error correction (H) makes the code easier to scan. QR codes have two significant benefits over traditional UPCs - the barcodes commonly used in retail packaging. First, since QR codes are two-dimensional, they can contain significantly more data than a one-dimensional UPC.

While a UPC may include up to 25 different characters, a 33x33 (version 4) QR code, can contain 640 bits or 114 alphanumeric characters.
(4) Figure (iv) shows the Camera
The Pi camera module is a portable light weight camera that supports Raspberry Pi. It communicates with Pi using the MIPI camera serial interface protocol. It is normally used in image processing, machine learning or in surveillance projects. It is commonly used in surveillance drones since the payload of camera is very less. Apart from these modules Pi can also use normal USB webcams that are used along with computer.
(5) Figure (v) shows the Display Module
A GUI (graphical user interface) is a system of interactive visual components for computer software. A GUI displays objects that convey information, and represent actions that can be taken by the user. The objects change colour, size, or visibility when the user interacts with them. GUI objects include icons, cursors, and buttons. These graphical elements are sometimes enhanced with sounds, or visual effects like transparency and drop shadows. A GUI is considered to be more user-friendly than a text-based command-line interface, such as MS-DOS, or the shell of Unix-like operating systems.
(6) Figure (vi) shows the Speaker
Speakers are one of the most common output devices used with computer systems. Some speakers are designed to work specifically with computers, while others can be hooked up to any type of sound system. Regardless of their design, the purpose of speakers is to produce audio output that can be heard by the listener. Speakers are transducers that convert electromagnetic waves into sound waves. The speakers receive audio input from a device such as a computer or an audio receiver. This input may be either in analog or digital form. Analog speakers simply amplify the analog electromagnetic waves into sound waves. Since sound waves are produced in analog form, digital speakers must first convert the digital input to an analog signal, then generate the sound waves. The sound produced by speakers is defined by frequency and amplitude. The frequency determines how high or low the pitch of the sound is. For example, a soprano singer's voice produces high frequency sound waves, while a bass guitar or kick drum generates sounds in the low frequency range. A speaker system's ability to accurately reproduce sound frequencies is a good indicator of how clear the audio will be. Many speakers include multiple speaker cones for different frequency

ranges, which helps produce more accurate sounds for each range. Two-way speakers typically have a tweeter and a mid-range speaker, while three-way speakers have a tweeter, mid-range speaker, and subwoofer.

Different Embodiment of Invention
1) AI is vital to the system that underlies promotional goods on multiple channels, although you can not necessarily see it. Modern programmatic networks also use AI to handle the acquisition, sale and positioning of real-time ads.
2) Digital advertisement exchanges and networks all use artificial intelligence to monitor the buying and selling of advertising in real time. This covers programmatic exchanges, third-party networks and advertisements on sites such as Facebook, Instagram and Snapchat.
3) You're not going to find these exchanges, facilities, and websites that demonstrate how their AI functions anytime soon. But that's the point: even behind the scenes, artificial intelligence decides how your ad spend is used, who sees your advertising, and how successful your overall strategy is.
4) Your entire ad production and budget reliability are likely determined by the dynamic interplay of data points used in AI systems that control today's ad exchanges.
5) Output optimization is one of the main applications of AI in ads. Machine learning algorithms are used by currently available solutions to determine how the advertisements perform across specific channels, and then provide guidance about how to enhance performance.
6) In certain situations, these platforms can use AI to intelligently automate acts that you know are best practice-based, saving you considerable time. In other instances, they might illustrate performance problems that you didn't even know you had.
7) In the most sophisticated instances, we know of at least one publicly available platform that dynamically controls ad output and invests optimization, make decisions completely on its own as to how best to hit the KPIs.
8) In another example, there is at least one platform that dynamically allocates ad dollars across all platforms and audiences, meaning that human beings can concentrate on higher-value logistical activities rather than manual guesswork about what works and what doesn't.

Application of Invention
1) Media networks offer us plenty of data to deal with, including quantifiable views, click-through rates, bid sizes, demographics, and more.
2) Humans definitely have the potential to generate good advertisements, evaluate advertising, and improve advertisements on the basis of what they learn.
3) Yet digital ads across search, video and social media platforms gives them an almost infinite opportunity to collect data on what works and what doesnft work.
4) That's what makes ads on a scale tricky (read: impossible) for humans. And that's what makes AI a perfect publicity fit.
5) With the right data, Al-powered ad tools will identify scale trends in your advertisement data, and then determine what campaign improvements can boost efficiency against a given KPL This will all happen in seconds, rather than hours, days, or weeks, where a person can need to evaluate, measure, and iterate through campaigns.
6) Advertising costs a lot of money, particularly if you market a product or service that does not yield an immediate return.
7) Advertising AI has the potential to maximise your return on ad spending (revenue) and reduce the amount of money you expend on employee time and inadequate ad expenditure.

We Claim
The above invention of AI based innovative methods to showcase the use of the products comprises of
1) Thanks to the digital marketing boom, we have lots of data available from CRM programmes, marketing automation tools, ad networks, etc.
2) But we do not have the time, resources, or cognitive ability to process all this data efficiently, even though it undoubtedly contains information that could significantly enhance our campaigns.
3) Our marketing and promotional efficiency suffers as a result, costing brands massive sums of time and resources.
4) As a result, developers and forward-thinking business leaders are looking to AI for their ability to raise sales, cut costs and build up major competitive advantages.
5) And when it comes to advertising AI, there are already a lot of use cases and resources that anybody can recognise, pilot, and scale.

Documents

Application Documents

# Name Date
1 202121001356-Form 1-120121.pdf 2021-10-19
1 Abstract1.jpg 2021-10-19
2 202121001356-Form 2(Title Page)-120121.pdf 2021-10-19
2 202121001356-Form 9-120121.pdf 2021-10-19
3 202121001356-Form 2(Title Page)-120121.pdf 2021-10-19
3 202121001356-Form 9-120121.pdf 2021-10-19
4 202121001356-Form 1-120121.pdf 2021-10-19
4 Abstract1.jpg 2021-10-19