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Analyzing Second Party Digital Marketing Data
Abstract: Disclosed herein are system, method, and computer program product embodiments for analyzing second party advertising data. An embodiment operates by determining a set of dimensions that a source uses to aggregate data for an advertising campaign. The embodiment creates a subunit advertising campaign based at least in part on the advertising campaign, the determined set of dimensions, and a dimension of interest. The embodiment receives measurement data associated with an execution of the subunit advertising campaign. The embodiment then analyzes the measurement data.
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Notices, Deadlines & Correspondence
Notices, Deadlines & Correspondence
Patent Information
Application #
Filing Date
26 October 2020
Publication Number
45/2020
Publication Type
INA
Invention Field
COMPUTER SCIENCE
Status
Email
CHENNAI@KNSPARTNERS.COM
Parent Application
Applicants
PEPSICO, INC.
700 Anderson Hill Road
Purchase, New York 10577
Inventors
1. GELLER, Michal
c/o PEPSICO, INC.
700 Anderson Hill Road
Purchase, New York 10577
2. HIGGINS, Eric
c/o PEPSICO, INC.
700 Anderson Hill Road
Purchase, New York 10577
Specification
Documents
Application Documents
| # | Name | Date |
|---|---|---|
| 1 | 202047046636-CLAIMS [06-03-2023(online)].pdf | 2023-03-06 |
| 1 | 202047046636-Correspondence to notify the Controller [03-03-2025(online)].pdf | 2025-03-03 |
| 1 | 202047046636-STATEMENT OF UNDERTAKING (FORM 3) [26-10-2020(online)].pdf | 2020-10-26 |
| 2 | 202047046636-DRAWING [06-03-2023(online)].pdf | 2023-03-06 |
| 2 | 202047046636-POWER OF AUTHORITY [26-10-2020(online)].pdf | 2020-10-26 |
| 2 | 202047046636-US(14)-HearingNotice-(HearingDate-04-03-2025).pdf | 2025-02-10 |
| 3 | 202047046636-CLAIMS [06-03-2023(online)].pdf | 2023-03-06 |
| 3 | 202047046636-FER_SER_REPLY [06-03-2023(online)].pdf | 2023-03-06 |
| 3 | 202047046636-FORM 1 [26-10-2020(online)].pdf | 2020-10-26 |
| 4 | 202047046636-OTHERS [06-03-2023(online)].pdf | 2023-03-06 |
| 4 | 202047046636-DRAWINGS [26-10-2020(online)].pdf | 2020-10-26 |
| 4 | 202047046636-DRAWING [06-03-2023(online)].pdf | 2023-03-06 |
| 5 | 202047046636-FORM 3 [11-09-2022(online)].pdf | 2022-09-11 |
| 5 | 202047046636-FER_SER_REPLY [06-03-2023(online)].pdf | 2023-03-06 |
| 5 | 202047046636-DECLARATION OF INVENTORSHIP (FORM 5) [26-10-2020(online)].pdf | 2020-10-26 |
| 6 | 202047046636-OTHERS [06-03-2023(online)].pdf | 2023-03-06 |
| 6 | 202047046636-FER.pdf | 2022-09-07 |
| 6 | 202047046636-COMPLETE SPECIFICATION [26-10-2020(online)].pdf | 2020-10-26 |
| 7 | 202047046636-Proof of Right [22-04-2021(online)].pdf | 2021-04-22 |
| 7 | 202047046636-FORM 3 [11-09-2022(online)].pdf | 2022-09-11 |
| 7 | 202047046636-FORM 18 [21-04-2022(online)].pdf | 2022-04-21 |
| 8 | 202047046636-FER.pdf | 2022-09-07 |
| 8 | 202047046636-FORM 3 [24-04-2021(online)].pdf | 2021-04-24 |
| 8 | 202047046636-FORM 3 [31-01-2022(online)].pdf | 2022-01-31 |
| 9 | 202047046636-Correspondence, And Assignment_06-08-2021.pdf | 2021-08-06 |
| 9 | 202047046636-FORM 18 [21-04-2022(online)].pdf | 2022-04-21 |
| 9 | 202047046636.pdf | 2021-10-18 |
| 10 | 202047046636-Correspondence, And Assignment_06-08-2021.pdf | 2021-08-06 |
| 10 | 202047046636-FORM 3 [31-01-2022(online)].pdf | 2022-01-31 |
| 10 | 202047046636.pdf | 2021-10-18 |
| 11 | 202047046636-FORM 3 [24-04-2021(online)].pdf | 2021-04-24 |
| 11 | 202047046636-FORM 3 [31-01-2022(online)].pdf | 2022-01-31 |
| 11 | 202047046636.pdf | 2021-10-18 |
| 12 | 202047046636-Correspondence, And Assignment_06-08-2021.pdf | 2021-08-06 |
| 12 | 202047046636-FORM 18 [21-04-2022(online)].pdf | 2022-04-21 |
| 12 | 202047046636-Proof of Right [22-04-2021(online)].pdf | 2021-04-22 |
| 13 | 202047046636-COMPLETE SPECIFICATION [26-10-2020(online)].pdf | 2020-10-26 |
| 13 | 202047046636-FER.pdf | 2022-09-07 |
| 13 | 202047046636-FORM 3 [24-04-2021(online)].pdf | 2021-04-24 |
| 14 | 202047046636-DECLARATION OF INVENTORSHIP (FORM 5) [26-10-2020(online)].pdf | 2020-10-26 |
| 14 | 202047046636-FORM 3 [11-09-2022(online)].pdf | 2022-09-11 |
| 14 | 202047046636-Proof of Right [22-04-2021(online)].pdf | 2021-04-22 |
| 15 | 202047046636-COMPLETE SPECIFICATION [26-10-2020(online)].pdf | 2020-10-26 |
| 15 | 202047046636-DRAWINGS [26-10-2020(online)].pdf | 2020-10-26 |
| 15 | 202047046636-OTHERS [06-03-2023(online)].pdf | 2023-03-06 |
| 16 | 202047046636-DECLARATION OF INVENTORSHIP (FORM 5) [26-10-2020(online)].pdf | 2020-10-26 |
| 16 | 202047046636-FER_SER_REPLY [06-03-2023(online)].pdf | 2023-03-06 |
| 16 | 202047046636-FORM 1 [26-10-2020(online)].pdf | 2020-10-26 |
| 17 | 202047046636-DRAWING [06-03-2023(online)].pdf | 2023-03-06 |
| 17 | 202047046636-DRAWINGS [26-10-2020(online)].pdf | 2020-10-26 |
| 17 | 202047046636-POWER OF AUTHORITY [26-10-2020(online)].pdf | 2020-10-26 |
| 18 | 202047046636-STATEMENT OF UNDERTAKING (FORM 3) [26-10-2020(online)].pdf | 2020-10-26 |
| 18 | 202047046636-FORM 1 [26-10-2020(online)].pdf | 2020-10-26 |
| 18 | 202047046636-CLAIMS [06-03-2023(online)].pdf | 2023-03-06 |
| 19 | 202047046636-US(14)-HearingNotice-(HearingDate-04-03-2025).pdf | 2025-02-10 |
| 19 | 202047046636-POWER OF AUTHORITY [26-10-2020(online)].pdf | 2020-10-26 |
| 20 | 202047046636-STATEMENT OF UNDERTAKING (FORM 3) [26-10-2020(online)].pdf | 2020-10-26 |
| 20 | 202047046636-Correspondence to notify the Controller [03-03-2025(online)].pdf | 2025-03-03 |
Search Strategy
| 1 | 202047046636E_07-09-2022.pdf |