FORM 2
THE PATENT ACT 1970
(39 of 1970)
&
The Patents Rules, 2003
PROVISIONAL/COMPLETE SPECIFICATION
(See Section 10 and Rule 13)
COMPLETE
INTERNET OF THINGS BASED DIGITAL MARKETING

Field of Invention
Marketers will benefit from bridging the digital and physical worlds. Obviously, the 'connected consumer,' who becomes hyper-connected as gadgets are introduced, as in the Internet of Things, is a valuable data source for marketers. In the other hand, using the Internet of Things in marketing allows advertisers to provide extremely contextual and customized messaging to customers, such as via digital signage in physical locations such as stores or digital experiences through smartphone or other devices. Marketers are constantly focusing on IoT in the retail world. According to study, the consumer is always the most critical consideration in a retail IoT market scenario. The core benefits of the Internet of Things in marketing, whether in retail or other markets, have something to do with an integral aspect of the Internet of Things as a whole: data and data analytics. Marketers do, however, recognize that they must abandon their pure marketing perspective of interpreting and operating on signals in real time. They must know that the consumer experience is a two-way street, and that in order to stay competitive, they must partner with other departments.

Background of Invention
The Internet of Things is disrupting almost every industry, has a huge effect on data volume and network traffic (and how we treat it), and is becoming extremely common with consumers. From distribution to marketing, the Internet of Things is revolutionizing corporate processes that are less desirable to customers but very practical and concrete. The Internet of Things (IoT) is described as "the interconnectedness of our digital devices that provides marketers with limitless opportunities to listen to and respond to their customers' needs - with the right message, at the right moment, on the right platform/' The Internet of Things (IoT), a growing concept in which any object capable of being linked to the Internet would be, provides a once-in-a-lifetime opportunity for companies. The current study explores the major change in marketing strategy that would occur to reach the millennial generation when they follow IoT, based on a comprehensive literature analysis. The Millennial generation is commonly described as those born between the early 1980s and the early 2000s, according to most surveys. Millennials who use IoT are more likely to share their data with advertisers and businesses, making it possible for marketers to gather information and target consumers more specifically.

Object of Invention
a. Power Supply Unit
b. Wi-Fi Module
c. Micro Controller
d. Display Board
e. Internet Service provider
f. Cloud Server

Summary of Invention
Significant advances in augmented reality, artificial intelligence, and other fields are on the horizon. The Internet of Things is the basis for these inventions, and it may be the most prevalent technological wave we will see in the next decade (IoT). IoT is particularly important to investigate because it is at the center of other technology advances and is also a concept that many people believe to be in its infancy. The bulk of current science believes that IoT is a "network of interconnected objects that not only collect information from the environment and communicate with the real world, but also harvest information from the environment and interact with the physical world." If it doesn't already have it, something that can bind to the Internet would eventually.
According to this study, as IoT devices' capabilities improve, so will their popularity, particularly among Millennials. For many causes, the new study focuses on the Millennial generation. To begin with, surveys suggest that Millennials are more technologically savvy than previous generations. They are able to implement new technology and, most critically, are less concerned about sacrificing privacy and protection in the process. This is meaningful for advertisers because it means that Millennials are more likely to offer up data that marketers can use to enhance targeting and tailoring of marketing messages.
Furthermore, since Millennials are able to accept technologies, advertisers have more opportunities for launching campaigns. IoT may be used to sell brands and products in innovative and relevant ways. Furthermore, over the next ten years, Millennials' buying power is expected to increase exponentially, rendering them an attractive target demographic for multiple advertisers looking to catch that income. Not only does this provide advertisers with a one-of-a-kind chance to gather substantially more data from their target demographic through more direct contact points, but it also offers an unparalleled opportunity for innovation in marketing campaigns to further engage Millennials.
Overall, the expected rise in the proliferation of IoT connected devices portends a digital marketing revolution, especially in terms of messaging directed at Millennials. This revolution would be characterized by their ability to embrace technical innovations and their -rising-buying power.The'following is how the rest of this invention is organised: The paper first looks at the history of IoT and its present position in society; then it looks at the Millennial generation and the evidence that explains their proclivity for this technology.

Second, there is a comprehensive discussion of the marketing consequences of gathering data for increasingly sophisticated technologies. Finally, some of the problems that this new technology raises for both advertisers and customers are addressed.
Integrating multiple automated systems to assist people in their daily functions and remove the need to perform minute tasks. The standard morning routine is one routine that could be streamlined to any degree. When a person awakens, a home may be programmed to open the blinds automatically and start a smart coffee maker to brew ten minutes later. The employee would be able to concentrate on other items if these repetitive activities were automated. A smart car could also pull the location of a person's first meeting of the day and instantly populate it into a GPS when linking to their favorite music listening service.
Because of its potential to capture unprecedentedly nuanced behavioral data quietly and unobtrusively, the Internet of Things is a gold mine of data for advertisers. This sensor will piece together data from monitoring habits to create improved situational awareness, supplying advertisers with sensor-driven analytics and trends in customer behavior. Marketers are especially interested in actionable results. Companies can effectively detect the actions of people, objects, or data in space and time by using goods with sensors installed in them.
IoT enabled systems are inherently sensor-driven and capture data from a variety of sources, including orientation, physical activity, contact patterns, and more, based on the device's architecture. Companies who use IoT in their marketing strategies will fine-tune their "company models" to take advantage of behavioral data. By combining some of these sensors that gather data from various contact points, these systems will become so sophisticated that they can provide improved situational awareness. Obtaining real-time knowledge about the actual world and how users communicate with it helps policy makers to have a deeper view of the environment before it is too late.
In all sectors, the Internet of Things allows for personalized applications in terms of manufacturing and services. IoT data analytics, for example, can facilitate personalized medical care or calculate what the lot size for some items should be, essentially allowing manufacturing processes to be adapted if needed. In the case of manufacturing, this will allow -for more-individualized results rather than attempting to forecast mass consumer demand. The Internet of Things will also encourage users in ways that would otherwise be impossible, such as allowing people with disabilities and special needs to be more independent.

The IoTs introduction into people's lives would necessitate a detailed review of the ramifications for their protection and privacy, including the preservation of their personal data and the implementation of adequate protections. Appropriate regulatory mechanisms for privacy and consumer rights would be critical enablers of recognition and trust. Firms and government agencies will be able to achieve their goals in fresh and creative ways thanks to the Internet of Things. People are now using the Internet of Things to communicate with technologies and better their lives. Sharing best practices for leveraging the advantages of the
Internet of Things when solving the associated issues will only help all stakeholders.
Different demands would be placed on connectivity infrastructures and facilities as a result of the Internet of Things. Policies that facilitate the affordability, efficiency, and usage of certain infrastructures and facilities will underpin these innovations. In this respect, international governance and norms can need to be checked in order to ensure the performance and stability of communication networks and facilities, thus leading to the growth of IoT faith.
The Internet of Things is both a developing infrastructure and an emerging catalyst for creativity. The ability of innovators to conceive and introduce novel IoT methods, as well as the capacity of policymakers to develop legislative and regulatory mechanisms in key areas such as telecommunications, safety, protection, and consumer policy, both influence the type of innovation, the field in which it is implemented, and the possible benefits realized. Understanding best practices and policy approaches in the developing IoT climate will help member countries.
The Internet of Things (IoT) is an environment in which data obtained from sensors that feel and communicate with the physical world powers software and services. Devices and artefacts in the Internet of Things provide networking connectivity, which may be direct or mediated through local or wide area networks. Aside from IoT, another similar concern is Machine to Machine (M2M) communications, which are characterized by autonomous data transmission between computers and applications with little or no human contact. Since wisdom is integrated into the framework to promote automatic judgement and intervention, M2M does not require human mediation in that situation.

Detailed Description of Invention
In the above prototype device, a battery consists of one or more electrochemical cells with external electrical equipment such as torches, mobile phones, and electric vehicles. If a battery provides electric power, the cathodic terminal is positive, and the anode is negative is connected to the controller. The controller is connected externally using the other hardware devices. A microcontroller is a compact integrated circuit designed to govern a specific operation in an embedded system. A typical microcontroller includes a processor, memory and input/output (I/O) peripherals on a single chip. To control the overall operation of the modules like a CPU of a computer. When the module is connected through the Wi-Fi Module via the Internet Service Provider then the controller acts as an agent in the displaying the messages in the display board. The marketing persons sends messages to the Wi-Fi Module to display the messages in the board. This is done via the road side unit and in the marketing personnel unit the Blynk app runs in the smartphone which is connected to the Wi-Fi module and which is stored in the cloud server from where the data can be restored for displaying it in the road side unit with the help of the controller.
The ESP8266 Wi-Fi Module is a self-contained SOC with integrated TCP/IP protocol stack that can give any microcontroller access to your Wi-Fi network. The ESP8266 is capable of either hosting an application or offloading all Wi-Fi networking functions from another application processor. It is mainly used to connect the advertising board module to a connection of multiple networks. So that an information can be wirelessly transmitted from the server to client.
Blynk is a new platform that allows you to quickly build interfaces for controlling and monitoring your hardware projects from your iOS and Android device. After downloading the Blynk app, you can create a project dashboard and arrange buttons, sliders, graphs, and other widgets onto the screen. User-friendly application in which one can gather the required information as per his product development.

Detailed Description of Drawings
(1) Figure (i) shows the Road Side Unit
(2) Figure (ii) shows the Marketing Person Unit.
(3) Figure (iii) shows the Battery
A battery consists of one or more electrochemical cells with external electrical equipment such as torches, mobile phones, and electric vehicles. If a battery provides electric power, the cathodic terminal is positive, and the anode is negative.
(4) Figure (iv) shows the Micro Controller
A microcontroller is a compact integrated circuit designed to govern a specific operation in an embedded system. A typical microcontroller includes a processor, memory and input/output (I/O) peripherals on a single chip. To control the overall operation of the modules like a CPU of a computer.
(5) Figure (v) shows the Wi-Fi Module
The ESP8266 Wi-Fi Module is a self-contained SOC with integrated TCP/IP protocol stack that can give any microcontroller access to your Wi-Fi network. The ESP8266 is capable of either hosting an application or offloading all Wi-Fi networking functions from another application processor. It is mainly used to connect the advertising board module to a connection of multiple networks. So that an information can be wirelessly transmitted from the server to client.
(6) Figure (vi) shows the Blynk Application
Blynk is a new platform that allows you to quickly build interfaces for controlling and monitoring your hardware projects from your iOS and Android device. After downloading the Blynk app, you can create a project dashboard and arrange buttons, sliders, graphs, and other widgets onto the screen. User-friendly application in which one can gather the required information as per his product development.

Different Embodiment of Invention
i. More Interconnection: Any mobile computer can be used as a channel to communicate with your customers in the Internet of Things. As a result, any smart product can assist marketers in connecting with their clients, resulting in increased customer interaction.
ii. Customer Satisfaction Is Essential: Everyone deserves the fastest customer experience in today's modern environment, and it's critical for any marketer. Marketers can adapt to their consumers more quickly using real-time data.
iii. Improved Customization: Personalization is an important method for targeting and engaging the target audience. The Internet of Things (IoT) allows advertisers to engage with their clients in real time. It makes it easier to attract the right demographic and boosts the ad campaign's efficacy. IoT helps you to obtain a range of data on your clients, and can assist you in deciding what form of campaign can be used to attract them. Marketers will provide the best message at the right time to complete the shopping process based on the information gathered. Marketers use it to create more specific advertisements as well.
iv. Marketing Automation Is A Term Used To Describe: Normally, advertisers devote a significant amount of time and resources to gathering consumer information. However, IoT allows advertisers to save time when it comes to data collection and analysis.
v. Data Processing And Review: Data from IoT devices can aid advertisers in predicting whether a consumer will need a certain product or service. It is also used to time purchases, and real-time consumer analytics aid advertisers in increasing sales.
vi. Customer Research: You can read the consumers' minds with the aid of smart technology. Smart devices provide a large volume of data that can be used to provide greater and more useful insights into consumers. Data from smart devices is used to gain a better understanding of the customers' daily lives. It enables digital marketers to sell brands based on the information gathered.

Application of Invention
a. Companies will collaborate to develop IoT-enabled goods and services that will help
customers and businesses form deeper bonds.
b. Millennials will be encouraged to concentrate on activities rather than everyday
routines and menial jobs, which will be handled by IoT connected gadgets.
c. As a result, companies will be able to generate unparalleled data for potential product
growth and brand communications.
d. These experiences, on the other hand, pose questions regarding user privacy,
protection, and data storage.
e. To prepare for the vast volumes of data that will be generated, businesses will need to
change their technology and analytical processes.
f. Consumers would also need to become more aware of the dangers involved with
voluntarily sharing their data, as well as the privacy limits.
g. Finally, companies and customers would need to cooperate together with government
departments to resolve the security issues that will eventually occur as a result of
these communications and data transfers.

We Claim
The above invention of Internet of Things Based Digital Marketing comprises of:
1. A digital marketing revolution is on the horizon, particularly in new products and marketing messages aimed at Millennials, as the prevalence of IoT connected devices is expected to grow.
2. The latest study looked at the convergence between IoT and Millennials, as well as the distinct possibilities and obstacles that this presents for marketers.
3. Marketers would have to adapt strategies to these customer desires in order to
produce observable ROI and increase market share, taking into account Millennials'
love of technology, increasing buying power, and disapproval of conventional ads.
4. Since conventional ways of advertisement are not well received by Millennials, marketers should concentrate on using content marketing to communicate their messages.
5. Brands will be able to initiate concrete, creative promotions and use personalized content to engage with consumers and form relationships by using this technology.