The graphically represented recognisable sign which distinguishes the goods and services of one person from the other that is termed as Trademark have high advantages for any individual who wants to do business.
With the advent of New Rules 2017, the registration procedure has become hassle-free for a common man by reducing compliance for registration. The New Rules focuses more on promoting digital filing for registration of TM. Concessions have been provided on e-filing of forms by the Government.
MERITS OF REGISTRATION OF A TRADEMARK
IT ASSIST IN STANDING OUT FROM THE CROWD
If you own have worked hard to stand out in the crowd to build its brand.
It creates a good i.e. Goodwill your brand among customers and ensures their loyalty by showing that you care about it.
EXCLUSIVE OWNERSHIP OR IDENTIFICATION IN THE MARKET
The registration gives a person an exclusive right to use a trademark whether as an owner or as a licence holder or any other right holder.
It can be used as evidence as per Law in case of litigation against infringement.