A trademark gives identity to a brand; it is a recognizable sign, word, design or an expression which is used to identify the goods or services of a seller from those of others.
It helps in securing the brand name from being used or misused by the competitors; it also helps prevent confusion and manipulation of consumers, who come to associate with quality and attributes of a distinct brand in particular.
Trademark is mostly located on the label, a voucher, or on the product itself. Some of the most famous Trademarks are:
A product mark is similar to trademark only, but it is to identify the products or goods instead of services.
This type of trademark is used to identify and distinguish the services rather than the products provided by any enterprise.
These types of trademarks are linked with a group of people and not one single product or service.
The certification mark is created to show the standard of a company i.e. it is to show that a trader's goods or services are certified as they meet particular standards.
These marks can also be categorised in Trade Dress wherein, other than the logo, label, and other identifiable symbols a product can also be distinguished based on its packaging.
The general meaning of the pattern is a repetition of similar design, so it is a type of trademark wherein the pattern is able to distinguish between the product and services of one brand to another.
There has been an introduction of another form of a trademark where the "mark" is of sound graphics that distinguish the products and services of one from the other.
The sound logo can comprise musical notes, words and sound graphics. The first Sound Mark to be registered in India was Yahoo yodel followed by Nokia tune.
Related: Types of Trademarks Explained
“Trademark” is another way of referring to brands, even if you don’t realise it. Everyone deals with trademarks on a daily basis and they greatly influence the purchasing decisions of consumers and also helps create the brand reputation which in turn helps in the growth of any business. So, it is equally important for the businesses to have an understanding of trademark usage and protection. Some of the uses of trademarks are given below:
Securing your unique name, word, tagline, symbol or logo is one of the most important investments for your business. You need to apply for protection of your Brand name so that others could not benefit from your investments. By registering it, you can obtain a full right over a trademark.
Some of the benefits of registering your brand name are mentioned below:
Anyone who claims to be an owner of a trademark can apply for trademark registration; it can be an individual, a business organization or a legal entity. But at times, there is confusion in deciding the ownership of the trademark, whether to register as an individual or under your company name?
Following are some points explaining the same:
A trademark application can be filed on your own, either by filing an application at the Trademark Registry offices or else you can register a trademark by applying online on IP INDIA. However you can save your time and money by consulting on the experts at QuickCompany, we will assist you thoroughly in filling up your application in just 2 working days.
Click here to Trademark Registration Online India