A TM (™) sign indicates an unregistered trademark. This is a symbol one can see being used in the advertisement or printed on brand products when the trademark is filed for registration. Companies may use trademark superscript (™), after any unique content such as pictures, text, pictures, or other creative but is yet to be formally registered with the trademark authority. Significantly, businesses use ™ to symbolize that they have applied for registration. From a commercial point of view, it signifies that a particular product or service offered to the buyers believes that its identity is unique.
The R (®) symbol on a product symbolizes a registered trademark. The logo possesses legal security as per the Trademarks Act, 1999. Trademark registrations offer protection for ten years with an opportunity for expansion by following the process for renewal. If a person or business employs a registered logo, name, or symbol without prior consent from the owner, they may be sued for a trademark violation.
What are the differences between TM and R?
Along with the definition, there is enough difference between TM and R, which are listed as follows:
The first move in the trademark registration method is to have a unique trademark for the selling product or service. Selection of the unique trademark is a time-consuming procedure. However, for petitioning for the trademark registration, if the selected trademark is identical to others, the application may get rejected, resulting in changing the brand name later. Hence, must conduct a trademark search properly to avoid any issues.