Step-by-step guide for sellers on listing branded products on Amazon and Flipkart using trademark registration or pending applications.

Listing your branded product on major e-commerce platforms like Amazon and Flipkart is a crucial step in scaling your business. However, these platforms increasingly require trademark ownership or authorisation to protect consumers from counterfeit and brand misuse.

This guide explains how to list your trademarked product on Amazon and Flipkart, the documents required, and why trademark registration plays a key role in smooth onboarding and brand protection.

Why Trademark Is Important for Amazon & Flipkart Listings

E-commerce marketplaces prioritise:

• Authentic brands

• Verified sellers

• Consumer trust

A registered or applied trademark helps:

• Prove brand ownership

• Prevent unauthorised sellers

• Access brand protection tools

• Avoid listing takedowns and disputes

Step 1: Register or Apply for a Trademark

Before listing, ensure that:

• Your brand name is registered or

• A TM-A application is filed and you have an application number

Even a pending trademark application is often sufficient for initial onboarding, provided documents are in order.

Step 2: Create a Seller Account

On Amazon

Register through Amazon Seller Central by choosing:

• Individual Seller or

• Professional Seller

On Flipkart

Register on Flipkart Seller Hub and complete:

• GST verification

• Bank and identity verification

Step 3: Enrol in Brand Protection / Brand Registry

Amazon Brand Registry

Amazon requires:

• Trademark registration or application number

• Brand name exactly matching the trademark

• Logo (optional but recommended)

Once approved, you get:

• Control over product listings

• Ability to remove counterfeit sellers

• Enhanced brand content options

Flipkart Brand Approval

Flipkart requires:

• Trademark certificate or application proof

• Authorisation letter (if seller ≠ brand owner)

• Brand logo and product details

Step 4: Prepare Required Documents

Typically required documents include:

• Trademark certificate or TM-A application number

• Brand authorisation letter (if applicable)

• GST certificate

• PAN and bank details

• Product images showing brand name

• Packaging images with brand visibility

Important: Brand name on the product, packaging, and listing must exactly match the trademark.

Step 5: Create the Product Listing

When listing your product:

• Enter the brand name exactly as registered

• Choose the correct product category

• Upload clear images showing:

  • Brand name

  • Packaging

  • Labels

Avoid:

• Using a brand name different from the trademark

• Using generic or misleading titles

Step 6: Handling Brand Name Conflicts

If another seller is already using your brand name:

• File a brand infringement complaint

• Upload trademark proof

• Request listing correction or takedown

Trademark ownership gives you priority rights over brand usage on these platforms.

Common Mistakes to Avoid

❌ Listing under a brand name without trademark proof
❌ Mismatch between trademark and listing name
❌ Using “Generic” instead of brand name
❌ Allowing unauthorised resellers without agreements
❌ Ignoring brand registry tools

Conclusion

Listing your products on Amazon and Flipkart is not just about uploading product details—it is about protecting your brand identity. A trademark acts as your digital ownership certificate, enabling smoother onboarding, better control, and long-term brand security on e-commerce platforms.

For growing businesses, trademark registration and brand registry should go hand in hand with online selling.

Frequently Asked Questions 

Is trademark registration mandatory to sell on Amazon or Flipkart?

Trademark registration is not legally mandatory, but both platforms strongly prefer sellers with a registered or applied trademark for brand protection and smooth listing approval.

Can I list my product with a pending trademark application?

Yes. In most cases, a pending TM-A application with an application number is sufficient to begin listing and apply for brand approval.

What documents are required to list a trademarked product?

You generally need:

• Trademark certificate or application number

• GST registration

• PAN and bank details

• Product and packaging images showing the brand name

• Brand authorisation letter (if seller ≠ brand owner)

What is Amazon Brand Registry and why is it important?

Amazon Brand Registry allows brand owners to control listings, prevent counterfeits, and remove unauthorised sellers. Trademark ownership is required to enrol.

Does Flipkart have a brand registry like Amazon?

Flipkart follows a brand approval process, where trademark proof and authorisation documents are verified before granting brand ownership rights.

Can someone else sell products under my brand name?

If you own the trademark, you can object to unauthorised sellers and request listing removal using trademark proof.

What happens if my brand name on the listing does not match the trademark?

Listings may be rejected, corrected, or taken down. The brand name must exactly match the trademark.

Can I list products without a logo?

Yes. A word mark (brand name) is sufficient. A logo is optional but recommended for brand recognition.

Can multiple sellers use the same brand name?

Only with the brand owner’s authorisation. Otherwise, trademark infringement complaints may be raised.

What if another seller registered my brand name first on Amazon or Flipkart?

Trademark ownership overrides marketplace registration. You can reclaim brand ownership by submitting trademark proof.

How long does brand approval take on Amazon or Flipkart?

Approval timelines vary, but typically take 7–30 days, depending on document verification.

Does trademark registration help in removing fake or duplicate products?

Yes. Trademark registration gives you strong legal grounds to remove counterfeit or misleading listings.

Should I register a word mark or logo for e-commerce listing?

A word mark is better for e-commerce because it protects the brand name across all listings and designs.