Method And System For Optimizing One Or More Creatives For A Campaign

Abstract: The present disclosure relates to method and system for optimizing one or more creatives for a campaign. The method encompasses: receiving, at a transceiver unit [102], a request from a registered user. After receiving the request the disclosure encompasses displaying, via a user- interface [104], a campaign form based on the request. Further, the method comprises: receiving, at the transceiver units [102], a set of data in the displayed campaign form from the registered user; and receiving, at the transceiver unit [102], one or more creatives from the registered user. Furthermore, the method encompasses: processing, by a processing unit [106], the one or more creatives, received from the registered user, using one or more AI tools; and generating, by a generating unit [108], one or more feedback on the one or more creatives based on the processing. [FIG. 2]

Patent Information

Application #

Filing Date

23 June 2023

Publication Number

52/2024

Publication Type

INA

Invention Field

COMPUTER SCIENCE

Status

Email

Parent Application

Applicants

HT Media Limited

Hindustan Times House, 18-20, Kasturba Gandhi Marg, New Delhi 110001, India.

Inventors

1. Abhishek Prasad

808, Sector 43, Off Golf Course Road, DLF Phase 5, Gurgaon – 122009, India.

2. Aditi Mittal

#401, KM 28, Jaypee Kosmos, Sector 134, Noida, 201304, India.

3. Pankaj Seith

E 701, BPTP Freedom Park Life, Sector 57, Near Artemis Hospital, Gurgaon 122003, India.

Specification

DESC:As attached in pdf. ,CLAIMS:As attached in pdf.

Documents

Application Documents

#	Name	Date
1	202311042153-STATEMENT OF UNDERTAKING (FORM 3) [23-06-2023(online)].pdf	2023-06-23
2	202311042153-PROVISIONAL SPECIFICATION [23-06-2023(online)].pdf	2023-06-23
3	202311042153-FORM 1 [23-06-2023(online)].pdf	2023-06-23
4	202311042153-DRAWINGS [23-06-2023(online)].pdf	2023-06-23
5	202311042153-Proof of Right [08-08-2023(online)].pdf	2023-08-08
6	202311042153-FORM-26 [08-08-2023(online)].pdf	2023-08-08
7	202311042153-Others-130923.pdf	2023-10-27
8	202311042153-GPA-130923.pdf	2023-10-27
9	202311042153-Correspondence-130923.pdf	2023-10-27
10	202311042153-ENDORSEMENT BY INVENTORS [23-06-2024(online)].pdf	2024-06-23
11	202311042153-DRAWING [23-06-2024(online)].pdf	2024-06-23
12	202311042153-CORRESPONDENCE-OTHERS [23-06-2024(online)].pdf	2024-06-23
13	202311042153-COMPLETE SPECIFICATION [23-06-2024(online)].pdf	2024-06-23