DESC:The following specification particularly describes the invention and the manner in which it is
to be performed.
2
TECHNICAL FIELD
[1] The present disclosure generally relates to Over-The-Top (OTT) content aggregation,
OTT content distribution, and management systems. Particularly, but not exclusively, the
5 present disclosure relates to a system and method for providing unified platform for multiple
OTT platforms.
BACKGROUND
10 [2] In recent past, with substantive rise in information and digital technology, OTT
platforms or media service have emerged as one of the main content providers. Easy and costeffective access to smart user devices and internet services is yet another reason for the
proliferation of OTT platforms. An OTT media service is any online content provider that
offers streaming media as a standalone product. The term is commonly applied to video-on15 demand platforms, but may also refer to audio streaming, messaging services, or internet-based
voice calling solutions.
[3] Typically, OTT services (also, referred as OTT media services) may be an alternative
medium to traditional media distribution channels such as telecommunications networks, or
20 cable television providers. The OTT services are accessed using web-based internet services.
Particularly, the OTT services are availed via paid subscriptions and to some extend inapplication purchases or advertisements. A user may download an application for a particular
OTT service provider. Nowadays, with growing interest in media content, users are drawn
towards availing and downloading applications for all different OTT service providers due to
25 availability of different type of content.
[4] Currently, options available for the user for availing these media content is taking
individual subscriptions for each OTT streaming application. That is, users must have to
download all the OTT applications on respective platform. However, this option has its own
30 limitation and may