FIELD OF THE INVENTION
This invention relates to the field of Marketing. A new approach to digital marketing that
incorporates artificial intelligence (AI) and the blockchain.
BACKGROUND OF THE INVENTION
Artificial intelligence (AI) simulates human intellect on computers. Expert systems, NLP,
voice recognition, and machine vision are AI applications. The 'Internet of Things (IoT) is the
network and communication between internet-enabled gadgets. IoT will let marketers monitor
the buying funnel, user location, personalised targeting, and more. The Internet of Things
allows marketers to bridge the digital and physical worlds by thinking outside the box and
beyond tailored messages.
Based on a literature review, the present research investigates the main shift in the marketing
approach to attract millennials using IoT. Most studies define Millennials as individuals born
between 1980 and 2000. Millennials who use IoT are more willing to share their data with
advertising and companies, allowing marketers to better target customers. Existing systems
have flaws. Therefore, a new marketing system is needed. The innovation provides a new
digital marketing approach integrating AI and blockchain.
SUMMARY OF THE INVENTION
Therefore, the current invention offers a unique method for conducting digital marketing that
makes use of both blockchain and artificial intelligence. One may market their goods via their
smartphone without ever travelling and coordinating with billboard owners across various
districts or states using the current innovation, which is an IoT (Internet of Things) based
highway advertising digital board that was created.

BRIEF DESCRIPTION OF THE INVENTION
The replication of human cognitive processes by machines, most notably computer systems, is what is referred to as artificial intelligence (AI). Expert systems, natural language processing (NLP), voice recognition, and machine vision are all examples of specific uses of artificial intelligence. The phrase "Internet of Things" (IoT) was created to define the network and communication between many internet-enabled gadgets that are used in everyday life.... In addition, the Internet of Things will be of great assistance to the marketing sector in terms of monitoring the sales funnel, customer location awareness, tailored targeting, and a great deal more. When marketers are willing to think creatively and go beyond the simple concept of personalised messaging, the Internet of Things gives them the ability to create entirely new experiences by bridging the digital and physical worlds. These experiences can only be created, however, if they use the Internet of Things. Based on a thorough research, the present research investigates the significant shift in marketing approach that would be required to effectively communicate with members of the millennial generation if they adopted IoT. According to the findinJgs of the vast majority of studies, those people who were born between the early 1980s and the early 2000s are the members of the Millennial generation. Millennials who make use of IoT are more inclined to share their data with companies and advertising, which enables marketers to collect information and target customers in a more targeted manner.

The Internet of Things makes it possible to implement tailored applications across the board, including in the fields of manufacturing and service provision. The analysis of data from the Internet of Things may, for instance, make it easier to provide individualised medical treatment or determine the optimal lot size for certain products, which effectively enables production processes to be modified as necessary. In the context of production, this will make it possible to get more customised outcomes rather than making an effort to anticipate the need of the general public. The Internet of Things will also encourage users in ways that would otherwise be impossible, such as helping persons with disabilities and special needs to be more autonomous. This is just one example of how the IoT will change people's lives for the better. The incorporation of IoTs into people's daily lives would make it necessary to conduct an in-depth analysis of the implications that this would have for their safety and privacy. This analysis would need to take into account the maintenance of people's personal data as well as the implementation of appropriate safeguards. The development of suitable regulatory systems for protecting consumer rights and privacy would be an essential factor in fostering recognition and confidence. Because of the Internet of Things, companies and government organisations will be able to accomplish their objectives with strategies that are novel and innovative. People are increasingly communicating with their technology and improving their lives by utilising something called the Internet of Things. ig.1 Depicts the Blockchain in Digital Marketing.

As a consequence of the Internet of Things, different requirements would be imposed on the infrastructures and facilities used for connecting devices. These innovations will be supported by policies that make specific infrastructures and facilities more cost-effective, increase their efficiency, and increase their use. Because of this, international governance and standards may need to be verified in order to assure the performance and stability of communication networks and facilities, which will ultimately lead to the expansion of confidence in the Internet of Things (IoT). The Internet of Things is not just a burgeoning infrastructure but also a burgeoning creative force in its own right. The capacity of innovators to conceive of and introduce novel Internet of Things methods, as well as the capacity of policymakers to develop legislative and regulatory mechanisms in key areas such as telecommunications, safety, protection, and consumer policy, are both factors that influence the type of innovation, the field in which it is implemented, and the possible benefits that can be realised. Member nations will benefit from better understanding of best practises and policy approaches in the evolving internet of things climate. \The Internet of Things (IoT) refers to an ecosystem in which the operation of software and services is enabled by the collection of data from sensors that can sense and interact with the physical world. In the Internet of Things, devices and artefacts offer networking connectivity, which may be a direct connection or one that is mediated via a local or wide area network (LAN or WAN). In addition to the Internet of Things, another subject that is analogous is Machine to Machine (M2M) communications. M2M communications are distinguished by the fact that they include the autonomous transfer of data between computers and applications with little or no human interaction. M2M eliminates the need for human mediation in such circumstance since it incorporates knowledge into the framework to encourage the promotion of automated judgement and intervention.

A battery according to the present invention is made up of one or more electrochemical cells, and it may be connected to other pieces of electrical equipment such flashlights, mobile phones, and electric vehicles. If the electric power comes from a battery, the controller will be attached to the battery's cathodic terminal, which is positive, and the anode, which is negative. The micro controller may communicate with the outside world via its connections to the other hardware components. The aforementioned microcontroller is a single-chip device that incorporates a processor, memory, and input/output (I/O) peripherals. The individuals in charge of marketing transmit messages to the Wi-Fi Module so that the messages may be shown on the board. This is accomplished by using the road side unit, and in the marketing personnel unit, the Blynk app is running on a smartphone that is connected to the Wi-Fi module. The information is then saved in the cloud server, and the controller is used to retrieve the data so that it can be displayed in the road side unit.
The ESP8266 Wi-Fi Module is a self-contained SOC that comes with an integrated TCP/IP protocol stack. It can provide access to your Wi-Fi network for whatever microcontroller you want to use. The ESP8266 has the ability to either host an application or offload all Wi-Fi networking tasks from another application processor. Both of these options are possible. The primary function of this component is to facilitate the connecting of the advertising board module to a connection consisting of numerous networks. In order to enable the wireless transmission of information between the server and the client.
Blynk is a new platform that gives you the ability to rapidly construct interfaces for controlling and monitoring your hardware projects using your iOS or Android mobile. You can do this from anywhere. The user is able to construct a project dashboard by installing the Blynk software and then arranging buttons, sliders, graphs, and other widgets onto the screen in the desired configuration. An application that is simple to use and allows the user to easily collect the information necessary for the creation of his product. Applications of AI in digital marketing are shown in Fig.2.

The detailed description makes clear many of the features and benefits of the invention, and as a result, the claims that are attached to it are meant to cover all of those features and benefits of the invention that are considered to be within the purview of the invention's original intention and intended application. In addition, it is not desired to restrict the invention to the precise construction and operation that has been illustrated and described. As a result, any suitable modifications and equivalents may be resorted to, as long as they fall within the scope of the invention. This is because those who are skilled in the art will readily be able to think of numerous modifications and variations. After intelligent management of the system for prescribing medications, the suggested system additionally includes an autonomous system for the distribution of medications. Additionally, the database keeps track of information on the duration of the drug delivery period to the patient. This allows for an alert to be given to the user as well as the delivery person when the user's purchase of the medicine is approaching its due date. The user and the person who will be delivering the pharmaceuticals both get a copy of the list of medications that will be sent to them. This allows for the delivery person to verify that the user does not already have any medications that are not required. The user has the ability to back out of any pharmaceutical purchase up to the point when the delivery is given.

Whenever an order is prompted to the user, a crosscheck of the drug interactions is performed; in the event that any side effects due to any drug interactions occur, alerts are sent not only to the user but also to an authenticated person related to the pharmacy service and to the pharmacy management. Any self-prescription is provided by an alert to the user. If there is any negative effect due to a medication interaction, then the order is immediately cancelled by the autonomous system. The patient only receives authorised prescriptions when they have them delivered. This strategy is effective in the management of medication prescriptions, and it guarantees that there will be no adverse effects caused by drug interactions.

We Claim:

1. The Internet of Things makes it possible to implement tailored applications across the board, including in the fields of manufacturing and service provision.
2. A battery according to the present invention is made up of one or more electrochemical cells, and it may be connected to other pieces of electrical equipment such as flashlights, mobile phones, and electric vehicles.
3. A unique system for digital marketing utilising AI and blockchain, characterised in that a battery with external electrical equipment such as torches, mobile phones, and electric cars, wherein the cathodic terminal is positive and the anode is negative, is linked to the controller.
4. A method for digital marketing leveraging AI and blockchain in which marketers transmit messages to a Wi-Fi Module to show on a board.
5. The revolutionary digital marketing system employing AI and blockchain, where the ESP8266 Wi-Fi Module is a self-contained SOC with an integrated TCP/IP protocol stack that can allow any microcontroller access to your Wi-Fi network.
6. Blynk is a new platform that gives you the ability to rapidly construct interfaces for controlling and monitoring your hardware projects using your iOS or Android mobile.
7. Whenever an order is suggested to the user, a crosscheck of medication interactions is done; if adverse effects due to drug interactions occur, alarms are given to the user, a pharmacy service representative, and pharmacy management.