Credit Scoring Based On Social Media Data

CLIAMS:1. A method comprising: transmitting, by a processor (102), a data retrieval request to a data source comprising profile data associated with a plurality of individuals for retrieving the profile data associated with the plurality of individuals; ascertaining availability of social media data for each of the plurality of individuals based on profile data associated with an individual, wherein the social media data of the individual comprises content published by the individual on one or more web-based platforms; classifying each of the plurality of individuals into a first set and a second set based on the availability of the social media data associated with the individual, wherein the first set of individuals are individuals for whom social media data is available, and wherein the second set of individuals are individuals for whom social media data is unavailable; determining a social media score for each individual present in the first set based on the social media data of the individual and one or more scoring criteria, wherein the social media score is a cumulative score based on compliance to the one or more scoring criteria; determining a social media score for each individual present in the second set based on characteristics common to the characteristics of the individuals of the first set; and determining a credit score for each of the plurality of individuals based at least on corresponding social media score of the individual. 2. The method as claimed in claim 1, wherein the determining the social media score for each individual present in the second set of individuals comprises: identifying one or more individuals having characteristics identical to the individual of the second set of individuals from the first set of individuals based on one or more variables; retrieving a social media score corresponding to each of the one or more individuals; computing an average score based on the social media scores of the one or more individuals; and ascertaining the average score to be the social media score of the individual of the second set of individuals. 3. The method as claimed in claim 2, wherein the one or more variables comprises at least one of, an age, a location, a designation, and an occupation. 4. A computing device (100) comprising: a processor (102); a classification module (112) coupled to the processor (102) to, transmit a data retrieval request to a data source comprising profile data associated with a plurality of individuals for retrieving the profile data associated with the plurality of individuals; ascertain availability of social media data for each of the plurality of individuals based on profile data associated with an individual, wherein the social media data of the individual comprises content published by the individual on one or more web-based platforms; classify each of the plurality of individuals into a first set and a second set based on the availability of the social media data associated with the individual, wherein the first set of individuals are individuals for whom social media data is available, and wherein the second set of individuals are individuals for whom social media data is unavailable; and a score computation module (114) coupled to the processor (102) to, determine a social media score for each individual present in the first set based on the social media data of the individual and one or more scoring criteria, wherein the social media score is a cumulative score based on compliance to the one or more scoring criteria; determine a social media score for each individual present in the second set based on characteristics common to the characteristics of the individuals of the first set; and determine a credit score for each of the plurality of individuals based at least on corresponding social media score of the individual 5. The computing device (100) as claimed in claim 4, wherein the score computation module (114) further is to, identify one or more individuals having characteristics identical to the individual of the second set of individuals from the first set of individuals based on one or more variables; retrieve a social media score corresponding to each of the one or more individuals; compute an average score based on the social media scores of the one or more individuals; and ascertain the average score to be the social media score of the individual of the second set of individuals. 6. The computing device (100) as claimed in claim 5, wherein the one or more variables comprises at least one of an age, a location, a designation, and an occupation. 7. A non-transitory computer-readable medium having embodied thereon a computer program for executing a method comprising: transmitting a data retrieval request to a data source comprising profile data associated with a plurality of individuals for retrieving the profile data associated with the plurality of individuals; ascertaining, by a processor (102), availability of social media data for each of the plurality of individuals based on profile data associated with the individual, wherein the social media data of the individual comprises content published by the individual on one or more web-based platforms; classifying each of the plurality of individuals into a first set and a second set based on the availability of the social media data associated with the individual, wherein the first set of individuals are individuals for whom social media data is available, and wherein the second set of individuals are individuals for whom social media data is unavailable; determining a social media score for each individual present in the first set based on the social media data of the individual and one or more scoring criteria, wherein the social media score is a cumulative score based on compliance to the one or more scoring criteria; determining a social media score for each individual present in the second set based on characteristics common to the characteristics of the individuals of the first set; and determining a credit score for each of the plurality of individuals based at least on corresponding social media score of the individual. ,TagSPECI:As Attached