FIELD OF THE INVENTION

The present invention relates to methods and systems for configuring operations on a display unit and in particular relates to defining dynamic and context based virtual zones on a display unit to enable a user to select a medium for performing an action.

BACKGROUND OF THE INVENTION

With the advancement of technology, a lot many applications have been developed for electronic devices including mobile phone devices. Each of the applications has several features linked to them and each of the features is capable of performing one or more functions or actions. At present, a user has to go through a number of steps and processes to get the one or more functions implemented. In certain situations, the steps and process required to implement one or more functions can be very lengthy and sometimes they can be so difficult to implement that a user may feel to quit the action that it wants to perform. Since there are numerous mediums available to perform an action, it has become quite lengthy and difficult to select the medium for the action.

There exist numerous medium for performing simple actions. For example, for action say to communicate to a person, there are numerous mediums available which can be but not limited, to Cellular data Call, Video Call, VOIP Call, Message, Instant Message, etc. Owing to large number of mediums available, the user has to face a hard time in selecting these medium as the list of the medium is so lengthy. Furthermore, it gets more difficult for a user to select the most appropriate medium for performing an action. For instance in certain situations, it would be more feasible to make a VoIP call and not a cellular data call owing to network bandwidth availability.

Several solutions have developed in the past to improve the user interactions with the applications. In one of the existing solutions, a set of interaction techniques for obtaining the input by detecting properties of flexible displays has been provided. The interaction techniques involve manipulating graphical content and functionality which is displayed on flexible display by detecting the shape, location and orientation of the display.

In yet another existing solution, a method is provided to display a GUI guide indicating a deformation gesture with a function executed when the deformation gesture is performed. The solution provides for displaying a GUI guide on the flexible display by detecting the deformation gesture and by determining whether the detected deformation gesture corresponds to a predetermined deformation gesture and providing an output that indicates a result of the determining.

However, none of the existing techniques enable a user to directly select a medium for performing an action without going through the tedious lengthy tasks. Thus, there exists a need to overcome the above problems and to provide a simple mechanism to enable a user to select a medium for performing an action and at the same time, enable a user to select the most appropriate medium for performing an action.

SUMMARY OF THE INVENTION:

In an embodiment, a method of configuring operations on a display unit is provided. The method includes identifying a context of at least one digital content to be displayed on said display unit and determining one or more actions performable on said at least one digital content. Based on the identification, one or more virtual zones are defined, wherein each of said one or more virtual zones being associated with one or more actions performable on said at least digital content.

In another embodiment, an apparatus for configuring operations on a display unit is provided. The apparatus includes a processing unit for identifying a context of at least one digital content to be displayed on said display unit and a determination unit for determining one or more actions performable on said at least one digital content. A control unit is further provided for defining one or more virtual zones based on said identification, each of said one or more virtual zones being associated with one or more actions performable on said at least digital content.

In another embodiment, a method of operating at least one digital content displayed on a display unit is provided. The method includes rendering said at least one digital content on said display unit and one or more virtual zones based on context of said at least one digital content, wherein said one or more virtual zones are associated with one or more actions performable on said at least one digital content. Thereafter, the method includes the steps of detecting an actuation on said display unit, wherein said actuation corresponds to selection of one of said one or more virtual zones and performing an action associated with selected virtual zone.

In another embodiment, an apparatus for operating at least one digital content displayed on a display unit is provided. The apparatus includes a first rendering unit for rendering said at least one digital content on said display unit and a second rendering unit for rendering one or more virtual zones based on context of said at least one digital content, wherein said one or more virtual zones are associated with one or more actions performable on said at least one digital content. A sensor is provided for detecting an actuation on said display unit, wherein said actuation corresponds to selection of one of said one or more virtual zones. The apparatus further includes a control unit performing an action associated with selected virtual zone.

To further clarify advantages and features of the present invention, a more particular description of the invention will be rendered by reference to specific embodiments thereof, which is illustrated in the appended drawings. It is appreciated that these drawings depict only typical embodiments of the invention and are therefore not to be considered limiting of its scope. The invention will be described and explained with additional specificity and detail with the accompanying drawings.

BRIEF DESCRIPTION OF FIGURES:

These and other features, aspects, and advantages of the present invention will become better understood when the following detailed description is read with reference to the accompanying drawings in which like characters represent like parts throughout the drawings, wherein:

Figure 1 shows a flow chart for configuring operations on a display unit in accordance with an embodiment of the invention;
Figure 2 shows a block diagram of an apparatus for configuring operations on a display unit in accordance an embodiment of the present invention;
Figure 3 shows a flow chart for operating at least one digital content displayed on a display unit in accordance with an embodiment of the invention;
Figure 4 shows a block diagram of an apparatus for operating at least one digital content displayed on a display unit in accordance with an embodiment of the invention;
Figures 5-6 illustrate example manifestations depicting the implementation of the present invention; and
Figure 7 shows a block diagram of an apparatus for operating at least one digital content displayed on a display unit in accordance an embodiment of the present invention.

Further, skilled artisans will appreciate that elements in the drawings are illustrated for simplicity and may not have been necessarily been drawn to scale. For example, the flow charts illustrate the method in terms of the most prominent steps involved to help to improve understanding of aspects of the present invention. Furthermore, in terms of the construction of the device, one or more components of the device may have been represented in the drawings by conventional symbols, and the drawings may show only those specific details that are pertinent to understanding the embodiments of the present invention so as not to obscure the drawings with details that will be readily apparent to those of ordinary skill in the art having benefit of the description herein.

DETAILED DESCRIPTION:

For the purpose of promoting an understanding of the principles of the invention, reference will now be made to the embodiment illustrated in the drawings and specific language will be used to describe the same. It will nevertheless be understood that no limitation of the scope of the invention is thereby intended, such alterations and further modifications in the illustrated system, and such further applications of the principles of the invention as illustrated therein being contemplated as would normally occur to one skilled in the art to which the invention relates.

It will be understood by those skilled in the art that the foregoing general description and the following detailed description are exemplary and explanatory of the invention and are not intended to be restrictive thereof.

Reference throughout this specification to “an aspect”, “another aspect” or similar language means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, appearances of the phrase “in an embodiment”, “in another embodiment” and similar language throughout this specification may, but do not necessarily, all refer to the same embodiment.

The terms "comprises", "comprising", or any other variations thereof, are intended to cover a non-exclusive inclusion, such that a process or method that comprises a list of steps does not include only those steps but may include other steps not expressly listed or inherent to such process or method. Similarly, one or more devices or sub-systems or elements or structures or components proceeded by "comprises..a" does not, without more constraints, preclude the existence of other devices or other sub-systems or other elements or other structures or other components or additional devices or additional sub-systems or additional elements or additional structures or additional components.

Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The system, methods, and examples provided herein are illustrative only and not intended to be limiting.

Embodiments of the present invention will be described below in detail with reference to the accompanying drawings.

Figure 1 illustrates a flow chart for configuring operations on a display unit in accordance with an embodiment of the present invention. The method 100 includes step 102 for determining one or more actions performable on at least one digital content. The digital content may include, but not limited to, at least one of a multimedia content including video files, images files, audio files, graphics or animation, SMS, an MMS, an email message, a spreadsheet, a text or pdf file, contact from a phonebook etc. In an embodiment, the determining may be based on predefined settings stored in the memory. In an example, actions such as ‘zoom’, ‘close current activity’, and ‘go to home screen’ are predefined for all digital contents and stored in the memory.

Based on the determination, one or more virtual zones are defined at step 104, wherein each of said one or more virtual zones is associated with one or more actions performable on said at least digital content. The step 104 for defining of one or more virtual zones includes associating each of the one or more virtual zones with one or more actions performable on the at least one digital content.

In a further embodiment, the step 102 of determining one or more actions further includes step 106 for identifying a context of said at least one digital content to be displayed on the display unit. The identification step 106 may include identifying at least one of format, category/ version, meta data of the digital content, application linked to the digital content, or a combination thereof. In an example, upon identifying context of a digital file as ‘contact from a phone book’, the actions can be determined as ‘call’, ‘video call’, ‘VOIP call’, and ‘message’.

In one embodiment, the display unit includes a flexible display unit. In an embodiment, the display unit includes a substrate made of, but not limited to, flexible plastics, metal foil, thin glass or the like and a displaying part that may include, but not limited to, an electroluminescent display (ELD), electrophoretic display (EPD), electro chromic display (ECD), liquid crystal display (LCD), active matrix LCD (AMLCD), active matrix organic light emitting diode (AMOLED) or the like. A driver unit is further provided for driving the display part. The driver unit may include, but not limited to, a-Si thin film transistor (TFT), low temperature poly silicon (LTPS) TFT, organic TFT (OTFT), oxide TFT, nano TFT or the like. A protection film which protects the displaying part is further provided.

In an embodiment, the method 100 further includes triggering a selection of one of said one or more virtual zones on detecting an actuation on said display unit. The actuation includes, but not limited to, a touch, a bend of display unit or a gesture made by the user on the display unit. The detecting of the actuation includes determining one of said one or more virtual zones corresponding to location of the actuation. The triggering of a selection invokes performing an action associated with said one of said one or more virtual zones.

In an embodiment, the method includes overlaying one or more virtual zones on said at least one digital content. In an embodiment, the size of each of the virtual zones is based on at least, but not limited to, size of said display unit, total number of virtual zones etc. In an embodiment, the size of the virtual zone may also vary based on based on one or more parameters including, favourite mode, common mode, battery usage, bandwidth availability, RAM consumption, network strength etc. For instance, the virtual zone linked to the function that is most commonly performed by a user would be of a bigger size in comparison to other virtual zones.

Figure 2 illustrates a block diagram of an apparatus for configuring operations on a display unit in accordance an embodiment of the present invention. The apparatus 200 includes a processing unit 202 for identifying a context of at least one digital content to be displayed on the display unit and a determination unit 204 for determining one or more actions performable on said at least one digital content. A control unit 206 is further provided for defining one or more virtual zones based on said identification, each of said one or more virtual zones being associated with one or more actions performable on said at least digital content. In an embodiment, the apparatus 200 further includes a sensor 208 for sensing an actuation on the display unit. The actuation includes, but not limited to, a touch, a bend of display unit or a gesture made by the user on the display unit. The sensor 208 may include at least one of a capacitive sensor, a resistive film type sensor and a flexible bend sensor. In an embodiment, the capacitive sensor is made of glass with high conductivity such as indium tin oxide (ITO). The capacitive sensor is preferably located at an edge of the display unit and detects a change of current flowing through the flexible display unit. The resistive film type sensor detects a change of resistance caused by making contact between an upper ITO film and a lower ITO film, which are initially separated from each other with a gap formed there between. The flexile bend sensor is a self-bendable sensor and detects a resistance which is varied in proportion to a degree of bending. The flexible bend sensor includes carbon resistive elements in a thin bendable substrate.

Each of the modules/units of apparatus 200 may be implemented in hardware or software or combination of both. The system 200 further includes memory 210 for storing the outputs of each of the aforesaid units. An input/ output unit 212 is further provided for receiving one or more inputs from the user. The apparatus 200 further includes a power supply unit 214 for supplying power to various units of the apparatus 200. Each of the aforesaid units including are operably interconnected to each other. In an embodiment, the processing unit 202, determination unit 204, control unit 206, and sensor 208 may form a standalone module.

Figure 3 illustrates a flow chart operating at least one digital content displayed on a display unit in accordance with an embodiment of the invention. The method 300 includes rendering at least one digital content on the display unit at step 302. The at least one digital content is rendered on receiving a selection of the at least one digital content from a user. The digital content may include, but not limited to, at least one of a multimedia content including video files, images files, audio files, graphics or animation, SMS, an MMS, an email message, a spreadsheet, a text or pdf file, contact from a phonebook etc. The selection may be made way of, but not limited to, a touch on the display unit or bend of the display unit in case of flexible display unit or by means of any gesture.

The method further includes step 304 of rendering one or more virtual zones based on context of the at least one digital content, wherein the one or more virtual zones are associated with one or more actions performable on the at least one digital content. For example, if a user has selected a file or an image that is rendered on the display unit and user wants to share the file or the image. Now virtual zones will be created based on information, i.e. the number of virtual zone which will be created, will be based on the number of medium in which the action can be performed or in the above example the number of ways in which an image or a file can be shared. If a file or an image can be shared by 5 different medium, then 5 different virtual zones will be created or if a file or an image can be shared by 8 different medium, then 8 different virtual zones will be created, wherein each virtual zone will be mapped to a medium to file or image sharing.

In an embodiment, the method 300 further involves aligning the virtual zones on the display unit based on one or more parameters including, favourite mode, common mode, battery usage, bandwidth availability, RAM consumption, network strength etc…

The method further includes step 306 of detecting an actuation on said display unit, wherein the actuation corresponds to selection of one the virtual zones. In an embodiment, the actuation includes, but not limited to, a touch, a bend of display unit in case of flexible display unit, or a gesture made by the user on the display unit. The bend of display unit in case of a flexible display unit includes at least one of crooking, curving, folding, or rolling at least a portion of flexible display unit.

The step 306 for detecting includes determining a location of actuation on the display unit and determining one of the virtual zones corresponding to determined location. In an embodiment, the one or more virtual zones may be overlaid on the rendered digital content. Thereafter, the action associated with selected virtual zone is performed at step 308.

In an embodiment, the method 300 further involves aligning the one or more virtual zones on the display unit at the time of rendering, The aligning may be based on the based on one or more parameters including, favourite mode, common mode, battery usage, bandwidth availability, RAM consumption, network strength etc.

The forthcoming description of Figures 4-6 depicts examples to illustrate the usefulness of the present invention. However, it may be strictly understood that the forthcoming examples shall not be construed as being limitations towards the present invention and the present invention may be extended to cover analogous manifestations through other type of like mechanisms.

Referring to Figure 4(a-b), an exemplary implementation of the present invention is illustrated. In this exemplary implementation, an image and the corresponding virtual zones in accordance with the invention are illustrated. Referring to Figures 3 and 4a in combination, once an image thumbnail (not shown) is selected by the user, the image, i.e. the digital content, is rendered on the display unit at step 302. Thereafter, the context of the digital content is identified to be of the format of an image. Further, the context may be identified in the form of a category of the digital content, such that it is identified that in case of a multimedia category, “share” action is intended by the user. Different settings may be defined for each category of digital content to completely identify the context.

In the present example, 4 mediums for sharing the image i.e. via Bluetooth, Wi-Fi-Direct, IM APP and SNS APP are detected. Thereafter, various parameters such as, favourite mode, common mode, battery usage, bandwidth availability, RAM consumption, network strength etc. shall be determined. Based on the determined parameters, each of the aforesaid mediums would be mapped to a corresponding virtual zone. Once the mapping is done, each of the zones would be rendered in line with the identified parameters as illustrated in step 304 in Figure 3. In the present case 4 virtual zones i.e. virtual zone 402 corresponding to sharing of image by Bluetooth, virtual zone 404 corresponding to sharing of file Wi-Fi-Direct, virtual zone 406 corresponding to sharing of file IM APP, virtual zone 408 corresponding to sharing of file SNS APP are rendered. Thereafter, an actuation on the display unit in one of the rendered virtual zones is detected at illustrated in step 306 in Figure 3. In the present case, the actuation is made in the virtual zone 404 corresponding to sharing of image by Wi-Fi-direct. Thereafter, the action i.e. the sharing of the image by Wi-Fi-direct is performed (as illustrated in step 308 in Figure 3). Figure 4b illustrates a scenario wherein the actuation is made in the form of bending of the display unit in the virtual zone corresponding to sharing of image by Wi-Fi-direct which results in sharing of the image of Wi-Fi- direct.

Referring to Figure 5a and 5b, another exemplary implementation of the present invention is illustrated. In this exemplary implementation, assuming that user has opened a contact (Mr. XYZ) that is rendered on the display unit as illustrated in Figure 5a. Thereafter, one or more actions that can be performed in respect of the contact are identified. In the present case, the list of actions includes CALL, VIDEO CALL, VOIP/ INTERNET CALL, MESSAGE. Thereafter, various parameters such as, favourite mode, common mode, battery usage, bandwidth availability, RAM consumption, network strength etc. shall be determined. Based on the determined parameters, each of the aforesaid actions would be mapped to a corresponding virtual zone. Once the mapping is done, each of the zones would be rendered in line with the identified parameters as indicated in step 304 in Figure 3.

In the present case 4 virtual zones i.e. virtual zone 502 corresponding to opening a CALL log in respect of the contact, virtual zone 504 corresponding to making a VIDEO CALL to the contact, virtual zone 506 corresponding to making a VOIP/ INTERNET CALL to the contact, virtual zone 508 corresponding to sending a MESSAGE to the contact are rendered. Thereafter, an actuation on the display unit in one of the rendered virtual zones is detected as illustrated in step 306 in Figure 3. In the present case, the actuation is made in the virtual zone 502 that is mapped to CALL. Thereafter, the action i.e. opening the CALL log in respect of the contact (Mr. XYZ) is performed (as illustrated in step 308 in Figure 3).

Figure 5b illustrates a scenario wherein the actuation is made in the form of bending of the display unit in the virtual zone 502 which results in opening/ rendering the CALL log in respect of the contact.

In the present example, if the actuation is made in the virtual zone 506 corresponding to sending making a VOIP/ INTERNET CALL to the contact, then an Internet call shall be made to the contact.

In the present example, if the actuation is made in the virtual zone 508 corresponding to sending a message to the contact, a messaging application will be opened with the contact as the recipient.

In another example as illustrated in Figure 5c, when a CALL log of a contact is rendered on the display unit, two virtual zones in respect of the call log of the contact are rendered on the display unit in accordance with the invention. The first virtual zone 510 corresponds to making a call to the contact from SIM1 and the second virtual zone 512 corresponds to making a call to the contact from SIM 2. In this case, the actuation (bend in the present case) is made in the virtual zone 512 that corresponds to making a call to the contact from SIM 2 and the actuation results in a call through SIM 2 to contact (Mr. XYZ).

In another example, assuming that a message is rendered on the display unit and various virtual zones in respect of the message are rendered on the display unit, wherein one of the virtual zone corresponds to replying to sender of the message through Instant messaging (IM). In such a case, if the actuation is made in the virtual zone corresponding to Instant messaging (IM), then the message shall be replied by IM.

Referring to Figure 6a, 6b and 6c, another exemplary implementation of the present invention is illustrated. In this exemplary implementation, assuming that user device is locked and user intends to unlock it. An unlock screen is rendered on the display unit. Thereafter, one or more actions that can be performed in respect of unlocking the screen are identified. In the present case, the list of actions includes Pattern unlock, pin unlock, password unlock, face recognition unlock, signature unlock, swipe unlock. Thereafter, various parameters such as, favourite mode, common mode, battery usage, bandwidth availability, RAM consumption, network strength etc. shall be determined. Based on the determined parameters, each of the aforesaid actions would be mapped to a corresponding virtual zone. Once the mapping is done, each of the zones would be rendered in line with the identified parameters as indicated in step 304 in Figure 3.

In the present case 6 virtual zones i.e. virtual zone 602 corresponding to Pattern unlock, virtual zone 604 corresponding to PIN unlock, virtual zone 606 corresponding to Password unlock, virtual zone 608 corresponding to face recognition unlock, virtual zone 610 corresponding to signature unlock, virtual zone 612 corresponding to swipe unlock are rendered as illustrated in Figure 6a.

Thereafter, an actuation on the display unit in one of the rendered virtual zones is detected (as illustrated in step 306 in Figure 3). In the present case, assuming that the actuation is made in the virtual zone 602 corresponding to Pattern unlock. Thereafter, the action i.e. unlocking the device through Pattern unlock is performed. Figure 6b illustrates a scenario wherein the actuation is made in the form of bending of the display unit in the virtual zone 602 corresponding to Pattern unlock which results in opening the Pattern unlock screen so as to enable the user to unlock the device by entering pattern (as is illustrated in Figure 6c).

Referring to Figure 6d, an exemplary manifestation of the alignment of the virtual zones in reference to example illustrated in Figures 6a is shown. As said before, the virtual zones are aligned based on various parameters such as, favourite mode, common mode, battery usage, bandwidth availability, RAM consumption, network strength etc. shall be determined. Further, the size (length) of the virtual zones is also dependent on the above parameters. In the present case, 6 virtual zones i.e. virtual zone 602 corresponding to Pattern unlock, virtual zone 604 corresponding to PIN unlock, virtual zone 606 corresponding to Password unlock, , virtual zone 608 corresponding to face recognition unlock, virtual zone 610 corresponding to signature unlock, virtual zone 612 corresponding to swipe unlock having variable length is illustrated. In the present case, as unlocking the screen by means of a PIN is most frequently used by a user, and accordingly, the length of the virtual zone 602 is the highest in comparison to other virtual zones. Similarly, the length of other virtual zones has also been indicated wherein the said length is dependent on the aforesaid parameters.

Figure 7 illustrates an apparatus for operating at least one digital content displayed on a display unit. The apparatus 700 includes a first rendering unit 702 for rendering said at least one digital content on said display unit and a second rendering unit 704 for rendering one or more virtual zones based on context of said at least one digital content, wherein said one or more virtual zones are associated with one or more actions performable on said at least one digital content. A sensor 706 is provided for detecting an actuation on said display unit, wherein said actuation corresponds to selection of one of said one or more virtual zones. The apparatus 700 further includes a control unit 708 performing an action associated with selected virtual zone. Each of the modules/units of apparatus 700 may be implemented in hardware or software or combination of both. The system 700 further includes memory 710 for storing the outputs of each of the aforesaid units. An input/ output unit 712 is further provided for receiving one or more inputs from the user. The apparatus 700 further includes a power supply unit 714 for supplying power to the various units of the apparatus 700. Each of the aforesaid modules/units including are operably interconnected to each other.

The drawings and the forgoing description give examples of embodiments. Those skilled in the art will appreciate that one or more of the described elements may well be combined into a single functional element. Alternatively, certain elements may be split into multiple functional elements. Elements from one embodiment may be added to another embodiment. For example, orders of processes described herein may be changed and are not limited to the manner described herein. Moreover, the actions of any flow diagram need not be implemented in the order shown; nor do all of the acts necessarily need to be performed. Also, those acts that are not dependent on other acts may be performed in parallel with the other acts. The scope of embodiments is by no means limited by these specific examples. Numerous variations, whether explicitly given in the specification or not, such as differences in structure, dimension, and use of material, are possible. The scope of embodiments is at least as broad as given by the following claims.

Benefits, other advantages, and solutions to problems have been described above with regard to specific embodiments. However, the benefits, advantages, solutions to problems, and any component(s) that may cause any benefit, advantage, or solution to occur or become more pronounced are not to be construed as a critical, required, or essential feature or component of any or all the claims.

CLIAMS:We Claim:

1. A method of configuring operations on a display unit, said method comprising:
a. determining one or more actions performable on at least one digital content; and
b. defining one or more virtual zones based on said determination, each of said one or more virtual zones being associated with one or more actions performable on said at least one digital content.

2. The method as claimed in claim 1, wherein said display unit includes a flexible display unit.

3. The method as claimed in claim 1, wherein said determining includes identifying a context of said at least one digital content to be displayed on said display unit.

4. The method as claimed in claim 1, wherein said defining of one or more virtual zones comprises:
associating each of said one or more virtual zones with one or more actions performable on said at least one digital content.

5. The method as claimed in claim 1, wherein said identifying a context includes identifying at least one of:
a. format;
b. category/ version;
c. meta data; and
d. application linked to said at least one digital content;

6. The method as claimed in claim 1 further comprising:
triggering a selection of one of said one or more virtual zones on detecting an actuation on said display unit.

7. The method as claimed in claim 2 or 6, wherein said actuation includes at least one of:
a touch;
a bend of display unit; and
a gesture.

8. The method as claimed in claim 7, wherein said detecting an actuation includes determining one of said one or more virtual zones corresponding to location of said actuation.

9. The method as claimed in claim 7, wherein said triggering a selection invokes performing an action associated with said one of said one or more virtual zones.

10. The method as claimed in claim 1, wherein said one or more virtual zones are configured to be overlaid on said at least one digital content.

11. The method as claimed in claim 1, wherein size of each of said one or more virtual zones is based on at least:
a. size of said display unit; and
b. total number of virtual zones;

12. The method as claimed in claim 1, wherein said at least one digital content includes at least one of a multimedia content including video files, images files, audio files, graphics or animation, SMS, an MMS, an email message, a spreadsheet, a text or pdf file, contact from a phonebook etc.

13. A method of operating at least one digital content displayed on a display unit, said method comprising:
rendering said at least one digital content on said display unit;
rendering one or more virtual zones based on context of said at least one digital content, wherein said one or more virtual zones are associated with one or more actions performable on said at least one digital content;
detecting an actuation on said display unit, wherein said actuation corresponds to selection of one of said one or more virtual zones; and
performing an action associated with selected virtual zone.

14. The method as claimed in claim 13, wherein said display unit includes a flexible display unit.

15. The method as claimed in claim 13, wherein said detecting comprises:
a. determining a location of actuation on said display unit; and
b. determining one of said one or more virtual zones corresponding to determined location.

16. The method as claimed in claim 13, wherein said rendering comprises overlaying said one or more virtual zones on said rendered digital content.

17. The method as claimed in claim 13 further comprising aligning said one or more virtual zones on said display unit based on one or more parameters including:
a. favourite mode,
b. common mode,
c. battery usage,
d. bandwidth availability,
e. RAM consumption, and
f. network strength.

18. The method as claimed in claim 13 or 15, wherein said actuation incudes at least one of:
a touch;
a bend of said display unit; and
a gesture.

19. The method as claimed in claim 18, wherein bend of said display unit includes at least one of:
crooking;
curving;
folding; or
rolling at least a portion of flexible display unit.

20. The method as claimed in claim 13, wherein said at least one digital content is rendered on receiving a selection of said at least one digital content from a user.

21. The method as claimed in claim 13, wherein said at least one digital content includes at least one of a multimedia content including video files, images files, audio files, graphics or animation, SMS, an MMS, an email message, a spreadsheet, a text or pdf file, contact from a phonebook etc.

22. An apparatus for configuring operations on a display unit, said apparatus comprising:
a. a determination unit for determining one or more actions performable on said at least one digital content; and
b. a control unit for defining one or more virtual zones based on said determination, each of said one or more virtual zones being associated with one or more actions performable on said at least one digital content.

23. The apparatus as claimed in claim 22 further comprises a processing unit for identifying a context of said at least one digital content to be displayed on said display unit.

24. An apparatus for operating at least one digital content displayed on a display unit, said apparatus comprising:
a first rendering unit for rendering said at least one digital content on said display unit;
a second rendering unit for rendering one or more virtual zones based on context of said at least one digital content, wherein said one or more virtual zones are associated with one or more actions performable on said at least one digital content;
a sensor for detecting an actuation on said display unit, wherein said actuation corresponds to selection of one of said one or more virtual zones; and
a control unit performing an action associated with selected virtual zone.

25. The apparatus as claimed in claim 24, wherein said display unit includes a flexible display unit.