Profile Switching In Mobile Communication Devices

Described are embodiments of methods and a profile switching system (102) to identify location of a mobile communication device (104) and configure a profile in the mobile communication device (104). According to one embodiment, the method comprises acquiring location data associated with the mobile communication device (104), identifying, based on the location data, whether the mobile communication device (104) is located in a predefined zone, and encoding a message with profile switching data, based on the identifying.