Abstract: Our solution loads the page content first for better user experience. Rest of the components (including ads and other scripts) are loaded only after user has interacted with the page. This is done via Javascript and can be implemented for any web and mobile browser. The objective of the online publishers are to make users read the content and maximize display ad based revenue from those pages. Now, the major issue with the ads is that it consumes more than 80% of the bandwidth of mobile data. And rest only 20% is consumes for text and graphic content. Our solution saves data cost of the users by optimizing ad requests. Steps for the technical implementation: a. When page is loaded, only the text and graphic content is served b. When user scrolls and does any interaction with the page, all the ad requests get fired when user in reaching the corresponding viewport c. Subsequently, the ads are loaded in background without hampering user reading experience
Speed Adaptive Page (SAP) framework controls all the elements of page which is required to be
loaded on user initiation and it has included all thirdparties Youtube Video Players, Instagram
Embed codes, Ad Code, Social Media Embed codes etc.
As described above, mobile data cost can be saved via this invention. Also, publisher revenue
improves as users spend more time consuming the content and scrolling through ads.
Javascript was used as the primary scripting language and HTML was the base language. The
beauty of the solution is that is can be implanted for any platform and browser.
Claim :
The purpose of the patent is to establish a claim over the innovative process of rendering content
and advertisement over slow connectivity internet network and hence improve user experience and
monetization. This technology will primarily suit digital publishers; however, can be used by any
content driven web property across web, mobile site and APP.
As can be seen from the executable code, only the content gets loaded until the user scrolls through
the page and then the rest of the ad units get loaded. This has helped us in saving the data
consumption over mobile devices and improving user experience. This process is novel and is the
innovation done by us.
| # | Name | Date |
|---|---|---|
| 1 | 201911033456-Correspondence-211222.pdf | 2022-12-22 |
| 1 | 201911033456-STATEMENT OF UNDERTAKING (FORM 3) [20-08-2019(online)].pdf | 2019-08-20 |
| 2 | 201911033456-PROOF OF RIGHT [20-08-2019(online)].pdf | 2019-08-20 |
| 2 | 201911033456-FER.pdf | 2022-06-21 |
| 3 | 201911033456-FORM FOR SMALL ENTITY(FORM-28) [20-08-2019(online)].pdf | 2019-08-20 |
| 3 | 201911033456-FORM 18 [04-02-2022(online)].pdf | 2022-02-04 |
| 4 | 201911033456-FORM FOR SMALL ENTITY [20-08-2019(online)].pdf | 2019-08-20 |
| 4 | abstract.jpg | 2019-09-09 |
| 5 | 201911033456-FORM 1 [20-08-2019(online)].pdf | 2019-08-20 |
| 5 | 201911033456-COMPLETE SPECIFICATION [20-08-2019(online)].pdf | 2019-08-20 |
| 6 | 201911033456-EVIDENCE FOR REGISTRATION UNDER SSI(FORM-28) [20-08-2019(online)].pdf | 2019-08-20 |
| 6 | 201911033456-DECLARATION OF INVENTORSHIP (FORM 5) [20-08-2019(online)].pdf | 2019-08-20 |
| 7 | 201911033456-EVIDENCE FOR REGISTRATION UNDER SSI [20-08-2019(online)].pdf | 2019-08-20 |
| 7 | 201911033456-DRAWINGS [20-08-2019(online)].pdf | 2019-08-20 |
| 8 | 201911033456-EVIDENCE FOR REGISTRATION UNDER SSI [20-08-2019(online)].pdf | 2019-08-20 |
| 8 | 201911033456-DRAWINGS [20-08-2019(online)].pdf | 2019-08-20 |
| 9 | 201911033456-EVIDENCE FOR REGISTRATION UNDER SSI(FORM-28) [20-08-2019(online)].pdf | 2019-08-20 |
| 9 | 201911033456-DECLARATION OF INVENTORSHIP (FORM 5) [20-08-2019(online)].pdf | 2019-08-20 |
| 10 | 201911033456-COMPLETE SPECIFICATION [20-08-2019(online)].pdf | 2019-08-20 |
| 10 | 201911033456-FORM 1 [20-08-2019(online)].pdf | 2019-08-20 |
| 11 | 201911033456-FORM FOR SMALL ENTITY [20-08-2019(online)].pdf | 2019-08-20 |
| 11 | abstract.jpg | 2019-09-09 |
| 12 | 201911033456-FORM FOR SMALL ENTITY(FORM-28) [20-08-2019(online)].pdf | 2019-08-20 |
| 12 | 201911033456-FORM 18 [04-02-2022(online)].pdf | 2022-02-04 |
| 13 | 201911033456-PROOF OF RIGHT [20-08-2019(online)].pdf | 2019-08-20 |
| 13 | 201911033456-FER.pdf | 2022-06-21 |
| 14 | 201911033456-STATEMENT OF UNDERTAKING (FORM 3) [20-08-2019(online)].pdf | 2019-08-20 |
| 14 | 201911033456-Correspondence-211222.pdf | 2022-12-22 |
| 1 | SearchStrategyMatrixE_16-06-2022.pdf |