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System And Method For Identifying Customer Persona And Implementing Persuasion Techniques Thereof
Abstract: ABSTRACT SYSTEM AND METHOD FOR IDENTIFYING CUSTOMER PERSONA AND IMPLEMENTING PERSUASION TECHNIQUES THEREOF A computer-implemented method and a system for implementing persuasion techniques based on persona of one or more online users is provided. Session data of the online users is extracted from one or more e-commerce applications and is analyzed using a behavior mapping model to identify persona of the one or more users. The one or more users or shoppers are segmented into different categories based on the identified persona of the users. One or more persuasion techniques are generated corresponding to each category of the segmented users. The persona-centric persuasion techniques are implemented in the field of e-commerce to motivate online users to shop.
Notices, Deadlines & Correspondence
Patent Information
Applicants
Cognizant Technology Solutions India Pvt. Ltd.
Inventors
1. Anitha Rao Gadiyar
2. Hitesh Bagchi
3. Naveen Kumar
4. Rita Karmakar
Specification
CLIAMS:As uploaded ,TagSPECI:As uploaded
Documents
Application Documents
| # | Name | Date |
|---|---|---|
| 1 | Form 3.pdf | 2015-07-06 |
| 2 | Controller letter, Form 1, Form 2 with complete specification and Abstract.pdf | 2015-07-06 |
| 3 | 3422-CHE-2015 FORM-1 10-07-2015.pdf | 2015-07-10 |
| 4 | 3422-CHE-2015 POWER OF ATTORNEY 10-07-2015.pdf | 2015-07-10 |
| 5 | 3422-CHE-2015 CORRESPONDENCE OTHERS 10-07-2015.pdf | 2015-07-10 |
| 6 | Request for certified copy - 3422.CHE.2015.pdf | 2015-07-14 |
| 7 | 3422-CHE-2015-Form 3-211215.pdf | 2016-06-10 |
| 8 | 3422-CHE-2015-Correspondence-F3-211215.pdf | 2016-06-10 |
| 9 | 3422-CHE-2015-FER.pdf | 2019-12-27 |
| 10 | 3422-CHE-2015-PETITION UNDER RULE 137 [18-05-2020(online)].pdf | 2020-05-18 |
| 11 | 3422-CHE-2015-Information under section 8(2) [18-05-2020(online)].pdf | 2020-05-18 |
| 12 | 3422-CHE-2015-FORM 3 [18-05-2020(online)].pdf | 2020-05-18 |
| 13 | 3422-CHE-2015-FER_SER_REPLY [19-05-2020(online)].pdf | 2020-05-19 |
| 14 | 3422-CHE-2015-DRAWING [19-05-2020(online)].pdf | 2020-05-19 |
| 15 | 3422-CHE-2015-COMPLETE SPECIFICATION [19-05-2020(online)].pdf | 2020-05-19 |
| 16 | 3422-CHE-2015-CLAIMS [19-05-2020(online)].pdf | 2020-05-19 |
| 17 | 3422-CHE-2015-ABSTRACT [19-05-2020(online)].pdf | 2020-05-19 |
| 18 | 3422-CHE-2015-PatentCertificate30-10-2023.pdf | 2023-10-30 |
| 19 | 3422-CHE-2015-IntimationOfGrant30-10-2023.pdf | 2023-10-30 |
Search Strategy
| 1 | searchstrategy3422che2015_18-12-2019.pdf |