[Class : 9] Computer Hardware And Software For Managing Customer Loyalty Programs For Use By Merchant Establishments And End Customers; Computer Software For Tracking And Evaluating Purchase History, Coupon Activity, Loyalty Points, Rewards, Rewards Redemption History And Related Customer Relationship Management; Computer Software For Collecting Data Generated By End Customers And Merchant Establishments And Transforming Data Into Meaningful Reports And Analytics; Computer Software To Facilitate Business Management Of Merchant Establishments.[Class : 35] Administration Of Customer Loyalty Program For Use By Merchant Establishments And End Customers; Advertising, Marketing And Promoting Goods And Services Of Merchant Establishments By Customer Relationship Management And By Means Of A Managed Customer Loyalty Program Featuring Points, Rewards, Coupons, Discounts And Offers Disseminated Via The Internet, Wireless, Electronic And Mobile Communication Networks; Facilitate Business Management Of Merchant Establishments.[Class : 42] Asp And Software As A Service (Saas) Provider Featuring A Secured Access, Members Only Saas Application For Managing Customer Loyalty Programs For Use By Merchant Establishments And End Customers; Saas Application For Customer Relationship Management And Customer Loyalty Programs Featuring Points, Rewards, Coupons, Discounts And Offers; Saas Application That Collects Data Generated By End Customers And Merchant Establishments And Transforms Data Into Meaningful Reports And Analytics; Saas Application That Facilitates Business Management Of Merchant Establishments.