August 24, 2026 by Amit Kumar
Class 35 includes services related to the management, operation, organization, and promotion of commercial activities.
Services covered under this class generally include:
Classification principle: If the service relates to the commercial management, promotion, sale, or administrative support of a business, it generally falls within Class 35.
As per the Nice Classification updates 2026, the following clarifications are particularly relevant to Class 35:
Online marketplace services, influencer marketing, and data-driven advertising platforms are now more clearly recognized under Class 35. Earlier, some digital advertising services were filed under Class 38 or Class 42 because they were delivered online.
Practical takeaway: Digital service providers should ensure their descriptions emphasize business, advertising, or retail functions rather than purely technical delivery.
The following services are excluded from Class 35, despite frequent misclassification:
Classification Data is based on the Latest Nice Classification at, https://www.wipo.int/en/web/classification-nice