International Trademark: Here’s How to Get Yours

Global nature of businesses as well as increasing online presence of marketplaces today, the plethora of information made public to thousands and millions of people on the internet and social media, stiff competition prevalent across all industries in business, characterized by a “who-gets-there-first” attitude held by established as well as new-age entrepreneurs; are factors that have made it critically important to have your brand protected globally so as to maximize the benefits you seek to gain through international expansion strategies. Not doing so can dilute the impact and strength of your trademark in the long run and cause you heavy economic as well as reputational losses.

Registering your trademark internationally can also facilitate licensing trademark rights to other entities, thus making way for franchise operations, should that be a goal in your overall business expansion strategy.

Trademark rights are normally territorial and are granted on a country-by-country basis. Trademark protection granted in your local jurisdiction does not automatically mean your brand name is protected overseas, and the only way to ensure your mark is protected in foreign lands is to opt for international trademark registration at the earliest, failing which, a business owner can legitimately use the mark in his respective country. The same happened in the case of US-based Pinterest, which lost its right to use the trademark PINTEREST in Europe to London-based Premium Interest Ltd., after failing to timely register for the same.

Things to consider before Filing an International Trademark Application

International trademark applications are filed keeping commercial interests in mind, and hence, before you decide to file for the same, it is important you consider certain factors before taking the plunge:

  • If your company has a substantial revenue stream, a solid consumer baseand a key target market meeting growing needs of consumers in the countries you wish to register your trademark in
  • Viability of conducting business operations overseas – whether you have potential distributors, manufacturers or partnerships to be entered into to leverage your business internationally
  • Where counterfeiting and piracy are rampant, you may choose to go for “defensive filings” to prevent your trademark from getting further diluted

Taking these factors into consideration at the outset will help you avert possible roadblocks in the process ahead,

The Madrid Protocol – India’s key to Obtaining International Trademarks

The international registration of trademarks is governed by the Madrid Agreement (1891) and the Madrid Protocol (1989)and administered by the International Bureau of the World Intellectual Property Organization (WIPO) located in Geneva, Switzerland.

This system was introduced to ease the registration process of trademarks internationally. By cutting down on the multiplicity of applications filed in each individual country, the system, not only brings international trademark application under one broad head but is also cost-effective, and serves as a one stop solution facilitating streamlined, centralized management and protection of trademarks internationally.

To enable international registrations through this system, the respective jurisdiction needs to be part of the Madrid Union’s member countries. Currently, the Union has 98 members, extending up to 114 countries.India joined the Madrid Protocol with effect from July 8, 2013 and consequently, made amendments to the Indian Trademarks Law (via inclusion of Chapter IVA in the Trade Marks Act, 1999 in accordance with The Trade Marks (Amendment) Act, 2010).

The Process: How You Can Get Your International Trademark

Stage 1  – To file an application under the Madrid Protocol in India, theapplicant needs to first have applied for registration at the Indian Trademark Office. Relevant forms for registration under different classes are provided here.

This is known as a basic application and is a pre-requisite for international filing. All relevant information pertaining to the application, such as the name and description of the mark, class of goods/services, priority date (if claimed), and other particulars, is then verified to see if it matches with that in the basic application. The Indian Trademark Office then issues a certification to this effect, including the date on which the international application was filed and forwards the application to WIPO.A handling fee of INR 2000 is charged by the Indian Trademark Office for the same.

Stage 2–An intensive, formal examination is then conducted by WIPO to ascertain the application’s compliance with the requirements of the Madrid Protocol and other regulations.Where discrepancies are found, the same is notified to the application, with a time period of three months granted to rectify/remedy the same, failing which, the application is deemed to be abandoned.

If the application is in line with the Protocol’s requirements and all other information appears to be in order, the same is recorded in the International Register and published in the

Stage 3–A substantial examination is followed by the trademark office of the respective country (i.e. designated contracting member country under the Protocol) in the same manner as an application filed directly. A notice of acceptance or refusal is then sent across to WIPO within the prescribed time limit of 12 or 18 months. The process thereafter is similar to trademark registration when applied for in India, with WIPO making a record of such acceptance/refusal and then notifying the application of the same. In case of acceptance, a statement of grant is issued and the registration protected with a validity of 10 years.

In case of refusal, subsequent prosecution proceedings have to be resolved between the applicant and the trademark office of the designated member countrydirectly without any intervention of the WIPO.

After all related proceedings conclude, the trademark office issues a statement to WIPO either confirming the refusal or a statement of grant following the provisional refusal. WIPO then records the decision in the International Register and publishes it in the Gazette, with a copy of the same sent to the applicant.

Fees in the international trademark filing process can be calculated using the online tool as provided here after choosing Office of origin as India, and filling in particulars under number of classes, type and colour.

Benefits of using the Madrid System

  • Apart from being centralized and cost-effective by making registration possible through a single application and a single set of fees, it is less time-consuming and allows applications to be filed in English, making it advantageous for non-French and non-Spanish speaking jurisdictions such as India.
  • Changes in the details of the right-holder can be made applied for through one single document sent to the International Bureau; this is definitely less cumbersome as the applicant does not have to knock too many doors at every national office.
  • Trademarks are automatically registered in designated countriesif an objection is not raised within 12 or 18 months by the trademark office of the contracting member country
  • The applicant can also add and successively designate member countries at a later date under the same international registration.


  • While the Protocol is an tremendously streamlined system of managing trademark protection internationally, the biggest drawback in the same is the involuntary refusal, withdrawal or cancellation of the international registration to the extent the basic application meets with refusal, withdrawal or cancellation, within five years of the registration date of the international registration.
  • The system extends only to Protocol countries, so a separate national registration will have to be made in a country that is not a member of the Madrid Union. To this effect, assignment of ownership of international registration is also hampered.
  • International applications processes have a time period of 12 or 18 months, and this can considerably dampen the national registrations.

Though the disadvantages are not to be glossed over, the benefits of registering your trademark internationally through this system far outweigh the losses. Engaging a competent trademark attorney/counsel at the inception shall work considerably in reducing the chances of your application facing refusal or cancellation on technical and other grounds, which is a primary reason why many fail at getting their trademark registered internationally.

Interestingly, India still falls behind in numbers when it comes to filing for international trademark registration, as compared to the staggering numbers designating India under the Protocol. It is time to make concerted efforts in this direction, especially since India is fast becoming a global hub of economic expansionand entrepreneurial vision.

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