Traditionally only words, logos, symbols can be registered as a trademark. To obtain the TM protection for the non-conventional marks, the two greatest protection, i.e. the distinctiveness and the graphical representation had to overcome. Now the following non- conventional trademarks (non-traditional signs) can also register in India:
A sound is also a type of trademark and it can be registered in India. A musical composition, a series of musical notes (with or without words) can get the protection under the Trademark Act. However, it is one of the most difficult to register as it needs a clear, unique, distinctive graphical representation to get registered. Like other assets similarly, once you have your sound mark with appropriate graphical representation, you can register the sound as a trademark for your brand.
Sound mark needs to be distinctive enough to make the product or service stand out from the existing market. The following features can be considered while creating a sound logo:
The following sounds incapable of registering as a trademark in India: