Can a Restaurant Name be Trademarked?

Yes! Restaurant names can be trademarked. Over the past few years, several restaurants have trademarked their name along with their logo to protect their distinctive identity. Here’s a step-by-step guide of how you can choose a restaurant name that can be Trademarked.

By trademarking your restaurant name, you can also create the necessary base for licensing and franchising restaurant chains as a part of your future expansion plans. 

If you want to Trademark your restaurant name, it essential that you first choose a distinctive name, which people can associate with the food and products that you serve at your restaurant. 

Step 1: Choose your Restaurant Name

If you are starting a new business, then the first thing to do is select a name for your restaurant. Make sure that it’s unique and easily understandable by the public. If you already have a restaurant name up and running, and are ready to get a trademark registration, then the next step is to conduct a preliminary trademark search.

Step 2: Preliminary Trademark Search

Although it’s not mandatory, this search will help see if there are any similar trademarks related to yours. This can be done through the IP India website, or you can use QuickCompany’s Trademark Search tool to search for similar word marks. QuickCompany’s search tool is easy to use – All you need to do is type a word or a phrase, and the system will display results across all classes.

Step 3: Device Mark Search

You can use QuickCompany’s patented Trademark Image Search to search for similar logos. This tool will let you search for restaurants that have similar designs as yours. All you need to do is to simply upload your logo file, and let the system give you all the relevant results. 

Your search could bring up a number of results, and it’s important to ask a lawyer to conduct a comprehensive search and help you understand the results. If your search results come up as ‘No Matches Found’, it means that there are no marks that are identical/similar.

When you are satisfied with the distinctiveness for your trademark, you can apply for trademark registration through a simple online process.


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