Trademark is a recognizable sign that identifies and categorize the source of the products and services of one party from the other. The trademark helps the consumer to learn that the goods and services are being provided solely by you & not any third party.
A proper trademark provides the advantages;
The trademark can include Word, Phrase, Symbol, Design, Slogan, name, even audio graphics and a combination of any of these features mentioned above. Examples are;
You should be well acquainted with the challenges that you might face in the process of creating the trademark. There are majorly two challenges of a trademark:
The potential of the mark decides the strength of the trademark.
INTA; the international trademark association provides a complete guide with few rules concerning proper mark use. Once you are aware of the challenges, the proper trademark should pass the ACID test which stands for, Adjective Consistent Identification or status Distinctive(ACID).
To summarize the selection process of a proper trademark the following points are to be taken care of while creating a trademark: